Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
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Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
From Mortgages to Million-Dollar Motors: The Grit Behind Atsö Auto with Brandon Altieri
Selling the Dream
56 minutes 10 seconds
6 months ago
From Mortgages to Million-Dollar Motors: The Grit Behind Atsö Auto with Brandon Altieri
In this episode of Selling the Dream, Ken and Joe talk with Brandon Altieri, the founder of Atsö Auto Salon, a high-end auto detailing and concierge business. Brandon opens up about his jump from mortgages into entrepreneurship, building something meaningful from scratch, and using valet service as a secret weapon for client acquisition. You’ll hear real insights about personal sacrifice, hiring, training, high standards, and the mindset it takes to actually grow something that lasts. If you’ve ever thought about starting your own business — or just want to be inspired — this one's a must-listen.
Selling the Dream
Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
