Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
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Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
Selling The Dream Presents: Ed and Ken's Mini Podcast - Fear Isn’t the Enemy, It’s the Fuel
Selling the Dream
19 minutes 24 seconds
1 month ago
Selling The Dream Presents: Ed and Ken's Mini Podcast - Fear Isn’t the Enemy, It’s the Fuel
This week, Ken Jordan and Ed Fordyce unpack one of the most universal challenges in business and life — fear.
Ken opens up about his tendency to catastrophize future outcomes (“What if I lose it all?”), while Ed offers a perspective shift: fear isn’t bad — if you use it right.
They break down:
The difference between healthy fear and toxic fear
How to use fear as a short-term motivator — not a permanent mindset
Practical ways to “turn it off” when stress becomes exhaustion
Why we make up tragedies that never happen
How to rewire your thinking to replace fear with focus
Mentioned in this episode:
Breaking the Habit of Being Yourself — Dr. Joe Dispenza
Average Sucks — Michael Bernoff
The AI Edge — Jeb Blunt
Takeaway: If fear sparks action, it’s a tool. If it keeps you stuck, it’s time to rewire the story.
Upcoming Event: Ed will be hosting a live event on November 10th (1–3 PM in Malvern, PA) — a real, raw workshop for single agents earning under $120K/year who want to grow without the “guru” fluff.
Selling the Dream
Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
