Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
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Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
Selling the Dream Presents: Ed and Ken's Mini Podcast - World-Class or Losing Clients? Why Loan Officer Service Changes Everything
Selling the Dream
10 minutes 58 seconds
4 months ago
Selling the Dream Presents: Ed and Ken's Mini Podcast - World-Class or Losing Clients? Why Loan Officer Service Changes Everything
In this episode of Ed & Ken’s Mini Podcast, Ken Jordan and Ed Fordyce issue a challenge to real estate agents: if your buyer’s loan officer isn’t delivering world-class service, you’re leaving money and referrals on the table.
They cover:
Why the lender experience makes or breaks client loyalty
How to avoid blame when something goes wrong
The myth of “giving your client 3 options”
The difference between earned and entitled referrals
The role of accountability in long-term success
This one’s for agents who want more referrals, stronger partnerships, and clients who rave about the experience—not just the result.
Selling the Dream
Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.
