Welcome to Sell Like You, the podcast that's here to revolutionise your approach to sales. I'm Harriet Mellor, your host, Sales Coach, Consultant, Entrepreneur, and founder of Your Sales Co. Over 17 years, I've empowered hundreds of global companies, including my own, to skyrocket their revenue and qualify more leads using simple, effective strategies.
In this podcast, I'll peel back the curtain on my journey from zero to generating $10 million annually, sharing how I built and sold a multi-six-figure business in under 3 years. Whether you're aiming for $10k months or eyeing 8-figure growth, I've got you covered with proven methods that deliver results.
Join me each week for actionable tactics and strategies to boost lead generation, attract dream clients, and close more deals—without relying solely on marketing; I'll share how to sell like you!
And here's the best part: nothing is off-limits. I'll spill all my secrets and introduce you to top-notch guests who are crushing it in business and sales. Because as they say, your net worth is your network.
If you're ready to dive deep, think big and achieve more, hit that subscribe button now.
And for instant sales insights and tips, be sure to connect with on LinkedIn 'Harriet Mellor'.
Let's make your sales dreams a reality.
Welcome to Sell Like You, the podcast that's here to revolutionise your approach to sales. I'm Harriet Mellor, your host, Sales Coach, Consultant, Entrepreneur, and founder of Your Sales Co. Over 17 years, I've empowered hundreds of global companies, including my own, to skyrocket their revenue and qualify more leads using simple, effective strategies.
In this podcast, I'll peel back the curtain on my journey from zero to generating $10 million annually, sharing how I built and sold a multi-six-figure business in under 3 years. Whether you're aiming for $10k months or eyeing 8-figure growth, I've got you covered with proven methods that deliver results.
Join me each week for actionable tactics and strategies to boost lead generation, attract dream clients, and close more deals—without relying solely on marketing; I'll share how to sell like you!
And here's the best part: nothing is off-limits. I'll spill all my secrets and introduce you to top-notch guests who are crushing it in business and sales. Because as they say, your net worth is your network.
If you're ready to dive deep, think big and achieve more, hit that subscribe button now.
And for instant sales insights and tips, be sure to connect with on LinkedIn 'Harriet Mellor'.
Let's make your sales dreams a reality.
Lost deals teach more than wins ever will, but only if you're willing to dig into what went wrong. Harriet breaks down why most deals are lost in qualification and discovery, how to go deeper with clients to uncover what really matters, and the questions that build stronger pipelines and more predictable revenue. If you're losing deals you thought were locked in, this episode will show you exactly where to start fixing your process.
🧠 What You'll Learn
Why most lost deals trace back to poor qualification and discovery, not pricing or competition
How to use the iceberg framework to uncover client needs beneath the surface level
Questions that build the full picture: risk factors, timelines, internal workflows and decision-making structure
How to maintain control when clients push for proposals or demos before you're ready
Why patterns in lost deals reveal gaps in your process, product positioning or pipeline source
👤 About Harriet Mellor
Harriet Mellor is the founder of Your Sales Co and host of the Sell Like You podcast. A sales strategist with over 20 years of international experience, she's known for helping teams across the UK and Australia turn structure, focus, and consistency into revenue growth.
Respected for her straight-talking, no-fluff approach, Harriet brings practical sales strategy and leadership insight to every conversation. Helping teams cut through the noise, build momentum, and win more deals with clarity and confidence.
📣 Connect with Harriet
LinkedIn: https://www.linkedin.com/in/harriet-mellor
Website: https://www.yoursalesco.com
🔗 Resources & Links Mentioned
Lost Deal Review Template
🎙️ More from Sell Like You
Listen to top episodes: https://www.yoursalesco.com/podcast
Follow us on LinkedIn: https://www.linkedin.com/company/yoursalesco
AI tools can automate outreach, but they'll never replace the trust, connection and relationships built through face-to-face conversations. Harriet explores why human-to-human selling still drives the biggest wins, how to balance technology with in-person engagement, and the strategies top sales teams use to build genuine client relationships that lead to long-term revenue growth. Whether you're relying on remote meetings or drowning in automation, this episode will remind you what really matters in sales.
🧠 What You'll Learn
Why in-person meetings still deliver the highest-impact client outcomes, even in an AI-driven world
How to use proximity as a strategic outreach tool to book more face-to-face conversations
The mindset shift from "hitting revenue targets" to "creating impact" that transforms sales performance
How to capture client intel that builds relationships without feeling disingenuous or salesy
Why your sales role is actually a mini business within a business, and how to run it like one
👤 About Harriet Mellor
Harriet Mellor is the founder of Your Sales Co and host of the Sell Like You podcast. A sales strategist with over 20 years of international experience, she's known for helping teams across the UK and Australia turn structure, focus, and consistency into revenue growth.
Respected for her straight-talking, no-fluff approach, Harriet brings practical sales strategy and leadership insight to every conversation—helping teams cut through the noise, build momentum, and win more deals with clarity and confidence.
📣 Connect with Harriet
LinkedIn: https://www.linkedin.com/in/harrietmcfarland/
Website: https://www.yoursalesco.com
🎙️ More from Sell Like You
Listen to top episodes: https://www.yoursalesco.com/podcast
Follow us on LinkedIn: https://www.linkedin.com/company/yoursalesco
As the year winds down, most sales teams slow down - but the best reps are planning for momentum. In this solo episode, Harriet breaks down how to approach Q4 with clarity and structure, especially in the Australian market. Learn how to balance relationship-building with smart pipeline planning so you start the new year strong.
What You’ll Learn:
Why Q4 requires a different sales rhythm
How to shift from prospecting to nurturing during quieter months
How to align your schedule with client availability for maximum impact
The month-by-month plan Harriet uses to prepare teams for the new year
About Harriet Mellor:
Harriet Mellor is a sales enablement leader and the host of the Sell Like You podcast. She helps B2B sales teams develop repeatable, human-first selling strategies that drive pipeline growth and client loyalty.
Connect with Harriet:
LinkedIn: https://www.linkedin.com/in/harrietMellor
Website: https://www.yoursalesco.com
Resources & Links Mentioned:
Free Sales Playbook: https://www.yoursalesco.com/playbook
Listen to top episodes: https://www.yoursalesco.com/podcast
More from Sell Like You
Follow us on LinkedIn: https://www.linkedin.com/company/yoursalesco
After six weeks on the road across Australia and the US, Harriet shares what it actually takes to keep prospecting momentum alive while travelling, expanding into new markets, and leading global client engagements. From CRM discipline to proximity-based outreach, this solo episode dives into the sales systems and habits that drive consistent pipeline success - anywhere in the world.
What You’ll Learn:
How to manage high-volume prospecting while travelling
Why proximity is one of the most underrated prospecting strategies
The “onion layer” approach to multi-threaded outreach
How Harriet used collaboration to open the US market
About Harriet Mellor:
Harriet Mellor is the Founder of Your Sales Co and host of the Sell Like You podcast. With over a decade of sales enablement experience and a client portfolio spanning the UK, Australia, and the US, she helps sales teams turn dormant CRM data into qualified meetings through her signature Lead Development as a Service model.
Connect with Harriet:
LinkedIn: https://www.linkedin.com/in/harrietmellor
Website: https://www.yoursalesco.com
Resources & Links Mentioned:
Sales Gravy: https://www.salesgravy.com
Fanatical Prospecting by Jeb Blount: https://salesgravy.com/fanatical-prospecting/
Pipedrive CRM: https://www.pipedrive.com
More from Sell Like You
Listen to top episodes: https://youtu.be/trUFKb0F5iA
Follow us on LinkedIn: https://www.linkedin.com/company/your-sales-co/
Should your top-performing sales reps be pre-qualifying leads?
Probably not.
In this short but practical episode, Harriet Mellor breaks down why top reps should stay focused on closing, not early-stage qualification.
You’ll learn how to build smarter, scalable sales qualification systems using frameworks like BANT, MEDDIC, and SPIN, supported by SDRs, AI tools, and virtual assistants.
Perfect for sales leaders across the UK, Australia, and global B2B markets looking to improve sales productivity and protect their team’s selling time.
What You’ll Learn
Why top sales reps shouldn’t spend time on early-stage lead qualification
How pre-qualification frameworks protect your team’s time and pipeline efficiency
The role of AI, SDRs, and VAs in modern lead management
How to apply qualification models like BANT, MEDDIC, and SPIN to scale faster
Why every rep — even senior ones — still needs a prospecting rhythm
About Harriet Mellor
Harriet Mellor is the founder of Your Sales Co and host of the Sell Like You podcast. With over a decade of experience helping global sales teams modernise their approach, Harriet brings real-world insights on how to build scalable, high-performing sales systems.
Connect with Harriet
LinkedIn: https://www.linkedin.com/in/harriet-mellor/
Website: https://www.yoursalesco.com
More from Sell Like You
Listen to top episodes: https://youtu.be/trUFKb0F5iA
Follow us on LinkedIn: https://www.linkedin.com/company/your-sales-co/
Three weeks on the road across the US proved one thing: opportunities are everywhere if you know how to look.
In this solo episode, Harriet shares how to turn real-world buying signals such as billboards, lanyards, airport signage, hotel logos into conversations that count. Learn how curiosity, proximity and context can help you build pipeline anywhere, without cold
spam or awkward pitches.
What You’ll Learn
• How to spot buying signals in the wild (and what to do when you see them)
• Using proximity as your most natural reason to connect
• How to turn curiosity into discovery, not small talk
• Bonus: A simple field checklist for prospecting anywhere
About Harriet Mellor
Harriet Mellor is the host of Sell Like You and a sales enablement leader who helps teams build pipeline with relevance, not spam. Through her training, workshops, and keynotes, she’s helped thousands of sellers connect curiosity to commercial outcomes
and win business in unexpected places.
Connect with Harriet
LinkedIn: https://www.linkedin.com/in/harriet-mellor/
Website: https://www.yoursalesco.com/
Resources & Links Mentioned
Fanatical Prospecting by Jeb Blount: https://fanaticalprospecting.com/
Sales Gravy University https://www.salesgravy.university/
Sell Like You: How to Prospect with Proximity (related episode) https://youtu.be/trUFKb0F5iA
More from Sell Like You
Listen to top episodes: https://youtu.be/ftHUlABtAHk
Follow us on LinkedIn: https://www.linkedin.com/company/your-sales-co/
Harriet Mellor dives into Jeb Blount Junior’s journey from top-of-funnel selling to leading marketing at Sales Gravy, unpacking legacy pressure, ego management, and the mindset shifts that keep pipeline flowing. Expect punchy, practical tactics on prospecting, coaching marketers to pick up the phone, and efficiency stacks like HubSpot, Superhuman, Canva, and AI agents for content and websites. What You’ll Learn: How Jeb Blount Junior navigated legacy expectations and built his own path in sales Why ego, learning, and mindset determine long-term success Practical outbound strategies, including the “change one thing at a time” approach How to coach marketers to pick up the phone and think like sellers The tools Jeb Blount Junior uses to drive efficiency and alignment (HubSpot, Superhuman, Canva, AI) A simple playbook for aligning marketing and sales around revenue About Jeb Blount JuniorJeb Blount Junior is the Marketing Director at Sales Gravy and host of the world’s longest-running sales podcast, Sales Gravy. A former top-performing B2B sales rep, he now leads marketing with a sales-first mindset—bridging the gap between revenue, prospecting, and brand. Connect with Jeb Blount Junior:LinkedIn: https://www.linkedin.com/in/jeb-blount-jrSales Gravy: https://salesgravy.comSales Gravy Podcast: https://salesgravy.com/podcasts/Resources & Links Mentioned:Fanatical Prospecting by Jeb Blount: https://fanaticalprospecting.com/HubSpot CRM: https://www.hubspot.com/products/crmSuperhuman email client: www.superhuman.comCanva: www.canva.com/ More from Sell Like YouListen to top episodes: https://youtu.be/ftHUlABtAHkFollow us on LinkedIn: https://www.linkedin.com/company/your-sales-co/
Harriet Mellor sits down in Nashville with B2B sales consultant Kyle Jager to unpack how trust-first selling, face-to-face meetings, and strategic content can change the game, especially when you are the product.
From his field sales roots to launching his own consultancy, Kyle breaks down the mindset shifts, visibility metrics, and coaching systems every sales team needs to scale.
They dive deep into CRM adoption, sales leadership pitfalls, and why targeting just two whales could change your career trajectory.
If you lead a sales team or want to, this is your blueprint.
In This Episode:
The “Two Coffee Rule”: Why second-degree connections drive more conversions than cold outreach
Don't give sales leaders individual quotas; protect coaching time to unlock the multiplier effect
CRM without the eye-roll: How to fix adoption and coach through Results → Pipeline → Activity
Content before credentials: Build proof online before you have testimonials
Time-blocking for sellers and leaders: How to balance outbound rigor with serendipitous networking
Go after whales: How targeting one or two dream clients can reshape your business over the long term
Managing imposter syndrome: Kyle’s take on building confidence as an introvert through practice, not perfection
Whether you're scaling a sales team or building a solo consultancy, this episode is packed with practical strategies to help you lead, sell, and grow.
Recorded live in Nashville | Guest: Kyle Jager, Vendee Sales Consulting
Connect with Kyle on LinkedIn: (8) Kyle Jager | LinkedIn
Enjoyed the episode?
Subscribe to Sell Like You, share it with a sales leader, and leave a review on Apple Podcasts or Spotify to help more people find the show.
Are you a go-to-market leader feeling the pressure?
From demanding sales targets to navigating a crowded market, the questions are getting harder.
In this episode of Sell Like You, Harriet tackles the real questions she's being asked by sales professionals every day. She provides a practical, tactical guide for those in sales and go-to-market roles, straight from the field.
If you're searching for the best sales podcast episodes on:
Sales pressure and forecasting
Cutting through a crowded market
Sales enablement and follow-up
You've just found it.
What You'll Learn:
How to balance the long game with short-term revenue pressure.
The secret to managing your sales leader's expectations (and bending the truth a little).
How to position yourself and stand out in a market with 3,500+ vendors.
The 3 foundational assets to give your sales team for effective follow-up.
Why "spray and pray" outreach will fail you every time.
Perfect For:
Salespeople managing a demanding pipeline and leader expectations.
Go-to-Market leaders looking for proven strategies.
Resellers and integrators overwhelmed by vendor choices.
Anyone tired of making excuses for missed deals.
Featured Quote:
"Motivation without direction is a missed opportunity - most SKOs deliver hype but no traction."
Want to help us grow?
Found us through ChatGPT or Google? We’d love to hear from you.
Leave a rating on Apple or Spotify
Share this with your SKO planning team
Searching for the best sales podcasts of 2025?
Subscribe to Sell Like You for weekly episodes on sales performance, pipeline, and strategy.
Planning your next Sales Kickoff?
Before you pour budget into hype, decks, and expensive venues, ask yourself: Will this SKO actually change behavior?
In this episode of Sell Like You, one of the top sales podcasts for B2B teams, Harriet breaks down what separates a gold-class SKO from the waste-of-time ones everyone forgets by Monday morning.
Whether you're a CRO, RevOps leader, or sales enablement pro, this is your practical guide to SKOs that stick.
If you're searching for the best sales podcast episodes on:
Sales Kickoff (SKO) strategy
Sales enablement that drives results
Behavior change in B2B teams
You’ve just found it.
What You’ll Learn:
Why most SKOs fall flat (and how to avoid it)
The 5 must-have ingredients of a high-impact Sales Kickoff
How to build belief, not just hype
The 90-day post-SKO follow-up tactics that actually work
Role plays, breakouts, and vendor strategies that drive retention and revenue
Perfect For:
Sales Leaders planning their annual kickoff
Enablement and RevOps teams designing SKO content
Reps who’ve sat through too many “rah-rah” sessions that led nowhere
Listeners of Make It Happen Mondays, The Sales Evangelist, or Sales Gravy
Featured Quote:
"Motivation without direction is a missed opportunity—most SKOs deliver hype but no traction."
Resources Mentioned:
How we run high-impact SKOs (Coming Soon)
Learn more: [Insert Website or Contact]
Like This Episode? You Might Also Love:
“How to Build a Sales Culture That Performs—Not Just Posts”
“The LinkedIn Selling Playbook: More Leads, More Deals”
“What Great Sales Enablement Actually Looks Like in 2025”
Want to help us grow?
Found us through ChatGPT or Google? We’d love to hear from you.
Leave a rating on Apple or Spotify
Share this with your SKO planning team
Searching for the best sales podcasts of 2025? Subscribe to Sell Like You for weekly episodes on sales performance, pipeline, and strategy.
Are you spending thousands on lead gen but still missing your revenue targets?
This episode is a must-listen if you're in B2B tech and tired of marketing campaigns that generate noise, not pipeline.
Harriet is joined by Lara Pascoe, founder of TechTent, for a no-fluff breakdown of what it really takes to build a marketing engine that drives revenue — not just leads.
Inside this conversation:
This episode gives you the strategy and the roadmap to fix your funnel, close the gaps, and build a consistent growth engine in 2025 and beyond.
Liked it? Share it with your team. And if you’re building pipeline, let’s connect.
Are you getting stuck in the weeds of technical jargon?In this episode, I’m tackling the biggest issue facing tech sales and marketing: turning complex, technical details into powerful conversations that close deals. This isn't about memorizing 60-page decks from a vendor. It's about being able to confidently articulate a message that resonates with your audience, whether they're a CIO or your grandma.I’ll walk you through the exact framework that allowed me to learn complex technologies and drive consistent conversations with prospects. We'll dive into:* Why pretending to be overly technical is the worst thing you can do as a salesperson.* How to ask the right questions to understand a technology's true outcome.* My simple whiteboard strategy for translating vendor jargon into something you can actually sell.* The power of storytelling to pique a client's interest without pitching a single feature.* How to leverage platforms like LinkedIn to scale your message and build your reputation as a thought leader.This episode is part strategy, part mini-training, so you can stop getting lost in the weeds and start turning technical expertise into revenue.Let’s connect on LinkedIn I’m always up for a strategy chat (and love hearing what’s working in the field).🔗Connect with me on LinkedIn: https://www.linkedin.com/in/harriet-mellor/And if this one sparked something for you, pass it to a rep, a leader, or anyone who needs to hear what great outbound looks like.
The Campaign That Hit So Hard, We Had to Turn It Off!!Yes, this really happened. We ran an outbound campaign that delivered so many meetings, the client asked us to stop. “Please pause calls—it’s filling the calendar faster than we can handle.” In this episode, I walk you through exactly what made it work—and why most campaigns don’t. This isn’t about being louder. It’s about being smarter: clearer message, tighter targeting, and actual value baked into every step. Whether you’re building your own blitz or trying to fix one that flopped, this is the behind-the-scenes you need. You’ll learn:Why most sales campaigns fail before the first call is even madeThe difference between a message that converts and one that gets ignoredHow we used one pain point to build urgency—without being pushyThe outbound structure that drove 300% more meetings than expectedWhat to say when you're following up without sounding salesy or awkwardA DIY framework to rinse and repeat this approach inside your own teamThis episode is part sales strategy, part mini-training so you can apply it immediately, whether you’re in SaaS, cyber, services, or just trying to build better pipeline. Mentioned in this episode: Campaign framework: Pain → Education → DIY Offer → Follow-up Concepts: Blitz sessions, sales/marketing alignment, lead re-engagement Tools: CRM mining, outbound prompts, value-led messaging Use case: MSSP (Managed Security Service Provider) campaign Related episodes: From Cold to Closed | AI Won’t Save Bad Outbound Want help building your next blitz or fixing an underperforming one? Let’s connect on LinkedIn I’m always up for a strategy chat (and love hearing what’s working in the field). And if this one sparked something for you, pass it to a rep, a leader, or anyone who needs to hear what great outbound looks like.
Everyone’s talking about AI voice tools, automated outreach, and now… iOS call screening. And if you’re in B2B sales, it might feel like the whole world is saying:
“Outbound is dead.” But here’s the thing—it’s not. What is dying? Generic outreach, offshore call center vibes, and bad sales process masked by AI. In this episode, I unpack what these changes really mean for outbound sellers, revenue teams, and leaders trying to stay human in a bot-saturated world. You don’t need to fear the tech—you just need to rethink how you’re using it. You’ll learn:Why AI voice tools trigger the same buyer resistance as offshore call centersHow iOS call screening actually works (and why it’s not the end of cold calls)The one thing that will always outperform bots and bad reps: contextWhat regulations are coming for AI in sales—and what to prepare forHow to use smart automation behind the scenes, without losing trust up frontWhy brand experience matters more than ever in the age of synthetic conversationsThis isn’t just another hot take—it’s a strategic breakdown of where outbound is headed, and how to lead with value, not volume. Mentioned in this episode: Apple iOS call screening update Use cases for AI in sales (where it helps vs. hurts) Topics: AI voice services, bot detection, buyer trust, B2B vs. B2C sales Stats on response rates, automation risks, and sales process design Related episodes: From Cold to Closed | The Campaign That Hit So Hard, We Had to Turn It Off Have thoughts or questions? Come find me on LinkedIn—I’m always keen to hear what tools you’re testing, what’s working, and what you’re worried about when it comes to AI in sales.🔗Connect with me on LinkedIn: https://www.linkedin.com/in/harriet-mellor/ And if this episode made you rethink your tech stack or outreach, send it to someone who needs to hear it too.#sales #aiforbusiness #coldcalling #womeninsale
One of the most common things I hear from sales teams is "We just need more leads." But most of the time? That's not the real problem. The real issue is this: you're sitting on leads you never properly followed up!In this episode, I'm sharing the exact framework we used to turn post-event conversations into 17 booked meetings in 30 days — for a SaaS client that saw a 628% ROI from one simple shift: better follow-up. We're talking timing, messaging, conversion cadence, and why most teams unknowingly let hot leads go cold — fast.---What You'll Learn:* The critical 5–10 day window that can 21x your conversion rate post-event.* How to revive event leads—even 2 to 6 weeks or more after the fact.* The difference between lead generation and lead development.* What the "LDR Prompt" is and how to build one for your sales team.* How we outperformed pipeline targets by 12 meetings—with no extra spend.* Why nurture existing leads is better than constantly seeking net new ones, and how to tap into your current database first.* Whether you're leading a sales team, planning your next trade show, or wondering if events are "worth it," this episode gives you the playbook to actually monetize the leads you already have.---Mentioned in this Episode:CRM tools: #hubspotcrm #pipedrive #salesforceOutreach methods: Lead Development as a Service, Reignite campaignsTopics: Lead decay, event ROI, pipeline follow-up, sales enablement---Related Episodes:* The Campaign That Hit So Hard, We Had to Turn It Off* AI Won’t Save Bad Outbound---Got questions? Come find me on LinkedIn – I'd love to hear how you're approaching follow-up and what's working or not for you.🔗Connect with me on LinkedIn: [https://www.linkedin.com/in/harriet-mellor/](https://www.linkedin.com/in/harriet-mellor/)And if this helped, share it with someone on your sales team who's sitting on gold — they might just need a better map.
The Year of No: How Saying No 10X’d My Sales, Energy, and Clarity
What if the secret to your next level of sales growth... was saying no?
In this episode, I share how The Year of No became a turning point in my business.
If you’re feeling overbooked, underpaid, or out of alignment, it’s probably not your offer — it’s your boundaries.
You’ll learn my 3Fs framework:
✅ Filter – How to identify who doesn’t belong in your pipeline
🔥 Fire – Letting go of misaligned clients, projects, and partnerships
⚡ Fuel – Using the space you create to attract the right-fit work and grow faster
Inside the episode:
How saying no boosted my revenue and client results
The power of inbound filtering vs always chasing new business
Why top-performing salespeople don’t tolerate misfit clients
How to build a values-aligned pipeline without burning out
This is the sales strategy no one teaches — but every founder, salesperson, and consultant needs.
Speed wins deals — but only if you do it right.
If leads are slipping through the cracks, it's probably not your pitch — it’s your response time.
In this episode of Sell Like You, I’m diving into one of the simplest but most deadly advantages in sales: responsiveness.
Not “get-it-done-in-5-minutes” fast, but intentional speed — the kind that builds trust, manages expectations, and positions you as someone who gets sh*t done.
You’ll learn:
Why fast follow-up doesn’t mean sloppy follow-up
How to write quick, personalised responses that don’t feel rushed
The psychology of silence — and how it erodes trust even when you’re doing great work
The exact phrases I use when I need more time — without losing momentum
The free AI tool that saves me hours a week and keeps leads warm
What to automate, what to personalise, and how to tell the difference
Why quiet clients may actually be at risk of churn
This isn’t about being first to reply — it’s about showing up with substance, fast.
If your pipeline’s leaking, this episode will show you where speed is your sales superpower — and how to use it to close more, churn less, and build trust from the first touch.
Grab your Daily Sales Planner HERE.
Check out Fyxer.ai (not sponsored, just genuinely helpful)
Want help systemising your lead responses? Let’s chat.
$1.4 million in pipeline. 6 weeks. 3 partners.
That’s the impact of a structured channel sales sprint — and in this episode of Sell Like You, I’m sharing exactly how we did it.
Alongside Netskope, we partnered with three handpicked integrators to build pipeline fast.
No fluff. Just a clear process, targeted outreach, and tailored messaging designed to reignite past conversations, replicate ideal clients, and leverage white space opportunities.
You’ll learn:
🔥 How we built $1.4M in pipeline across just 3 partners
🔥 The exact training and campaign structure we used
🔥 What makes a good partner vs. a great partner
🔥 Why white space targeting beats mass-market lists
🔥 How to get partners (and vendors) aligned on outreach
🔥 Why fast implementation beats perfect strategy every time
🔥 How to turn channel relationships into real sales momentum
If you’re a vendor wanting more from your partners, or a reseller tired of waiting for leads to land in your lap — this episode gives you the playbook to drive results.
Want to apply this inside your partner network? Let’s chat.
From Clicks to Clients: The Full Funnel Formula That Guarantees Leads
We’ve been running this behind the scenes for a while — but now, we’re breaking it down.
In this episode of Sell Like You, Jordan’s back, and we’re pulling back the curtain on our Sales & Marketing as a Service model, aka the Full Funnel Formula.
It started as a workshop.
Now it’s a done for you, repeatable, scalable system that’s generating real leads, real conversations, and real results for our clients.
We dive into:
How the Full Funnel Formula was born from our Clicks to Clients workshop
Why we guarantee leads (and why almost no one else does)
The real cost of a lead — and what makes someone actually give you their data
Why sales and marketing must stop working in silos
What makes a lead magnet work in the ChatGPT era
Our follow-up strategy (hint: it’s more than just one email)
Why it’s not about collecting data — it’s about creating conversations
If you’re trying to scale, simplify, or just stop throwing budget into funnels that don’t convert — this episode gives you the blueprint.
No fluff. No theory. Just the system.
Missed the target? It's already too late.
If you're only tracking revenue and pipeline, you're managing from behind. Sales isn’t just about the outcomes — it’s about what leads to them. And if you're not tracking activity from day one, you're missing the real indicators of success (or failure).
In this episode of Sell Like You, I’m diving into why activity-based KPIs matter more than most people realise — and how to build a system that helps you course correct before the results fall short.
You’ll learn:
🔥 Why tracking only revenue is a lagging strategy
🔥 How to build weekly activity KPIs that actually drive results
🔥 The balance between autonomy and accountability in sales teams
🔥 What to track: calls, conversations, meetings, opportunities and more
🔥 The difference between micromanagement and structure (and how to avoid both)
🔥 Why leading indicators predict future revenue better than your pipeline
🔥 How to avoid losing a team member six months in — with nothing to show for it
Whether you're leading a team or selling solo, this episode will help you build consistency, avoid last-minute panic, and start hitting targets with intention — not luck.
Grab your Sales Scorecard Template HERE
Want help designing your team's KPIs? Let’s chat