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Prompt to Market with Mukund Mohan
mukundmohan
54 episodes
3 days ago
Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi
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Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi
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Marketing
Business
Episodes (20/54)
Prompt to Market with Mukund Mohan
How a startup founder uses AI - with Tukan Das of Gia

🎙️ In this episode, we chat with Tapanjyothi (Tukan) Das — serial entrepreneur, data innovator, and now CEO & Co-Founder of Gia AI, a platform on a mission to empower a million entrepreneurs to start, run, and grow their consulting businesses. Before Gia, Tukan built and scaled LeadSift, the pioneering intent data company that helped B2B tech giants like VMware, MuleSoft, and IBM uncover buying signals across the web — later acquired by Foundry (an IDG company backed by Blackstone).


At Gia, Tukan is rewriting the playbook for independent consultants and agencies. His team is building AI agents that act as growth partners — automating lead generation, pipeline management, and content creation so knowledge workers can focus on impact, not admin. In this conversation, Tukan shares his lessons from selling LeadSift, why he believes the AI era will unlock a wave of “solopreneurship,” and how he’s using AI to help consultants scale like 50-person firms without the overhead.


If you’re a founder, freelancer, or agency owner exploring how AI can become your growth co-pilot, this episode is packed with insights from someone who’s done it — twice.


#AI #Entrepreneurship #Consulting #LeadSift #GiaAI #StartupPodcast #Solopreneur #IntentData

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1 week ago
24 minutes 35 seconds

Prompt to Market with Mukund Mohan
How AI is changing founder branding with Jake Isham

🎙️ In this episode, we chat with Jake Isham — founder and CEO of My Influencer Agency (MIA), one of the most dynamic players at the intersection of influencer marketing, AI, and performance-driven storytelling. Jake’s journey from Hollywood film production to building a next-generation influencer agency is nothing short of remarkable. He’s worked with hundreds of brands and creators, helping them turn authentic content into measurable business outcomes.


At MIA, Jake is leveraging AI-powered creator matching, predictive analytics, and data-driven campaign design to revolutionize how brands collaborate with influencers. Instead of relying on vanity metrics, his team uses machine learning to identify the right creator-brand fit, forecast engagement outcomes, and optimize ROI in real time. The result? Scalable influencer campaigns that actually convert.


We dive into Jake’s philosophy on the future of AI in creator marketing, how data and storytelling can coexist beautifully, and why traditional advertising is giving way to personality-led content ecosystems.


This episode is packed with insights for marketers, founders, and creators looking to scale brand impact through AI and authentic influence.


#InfluencerMarketing #AIinMarketing #CreatorEconomy #JakeIsham #MyInfluencerAgency #MarketingPodcast #BrandStrategy #PerformanceMarketing

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1 week ago
27 minutes 18 seconds

Prompt to Market with Mukund Mohan
Startup Venture Studios with Jason Dea of Koru

🎙️ In this episode, we chat with Jason Dea — Venture Chief Product Officer at Koru, the Ontario Teachers’ Pension Plan–funded venture studio. Jason helps discover, validate, build, and launch new ventures across OTPP’s portfolio, turning ambiguous ideas into high-conviction bets. A trusted startup advisor & coach, he guides founders from pre-MVP to post-raise with crisp product strategy and go-to-market focus.


Previously, Jason led product at Uberflip (acquired by PathFactory in July 2024), where he scaled an AI-enabled content experience platform, overseeing Product, UX, Product Marketing, Data Science, Services, and Support. Earlier roles at TELUS Health, Honeybee Benefits (acquired by Green Shield Canada), and Intelex sharpened his edge in data-driven product building, predictive analytics, and category storytelling.


We dig into how Jason uses AI across the venture lifecycle: rapid opportunity shaping, LLM-assisted discovery, experiment-driven validation, agentic workflows for GTM, and pricing & packaging informed by data. He also shares hard-won lessons on post-acquisition integration, ethical AI in enterprise, and building the right cadence between founders, PMs, and data science.


This episode is a tactical playbook for venture studios, product leaders, and B2B founders shipping faster with AI.


🔍 Topics we cover:


  • AI-native venture validation

  • Content experiences & personalization

  • Zero-to-one product strategy

  • Pricing, packaging, and GTM loops



#AI #VentureStudio #Koru #OntarioTeachersPensionPlan #ProductLeadership #JasonDea #Uberflip #PathFactory #B2BSaaS #GTM #TorontoTech

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2 weeks ago
30 minutes 7 seconds

Prompt to Market with Mukund Mohan
AI and Ad Optimization with Srikrishna Swaminathan of Factors.ai

🎙️ In this episode, we chat with SriKrishna Swaminathan, Co-Founder & CEO of Factors.ai, a fast-growing B2B marketing intelligence platform redefining how GTM teams use data and AI to drive revenue. With a background spanning engineering, analytics, and go-to-market strategy, Sri has built a company that helps marketers move beyond vanity metrics to actionable insights powered by attribution modeling and AI-driven recommendations.


At Factors.ai, Sri and his team are pioneering how generative AI can make marketing analytics conversational — from turning raw funnel data into clear, decision-ready narratives to deploying AI agents that automate campaign optimization across channels. Under his leadership, Factors.ai has become a trusted platform for B2B marketers seeking clarity on what truly drives pipeline and ROI.


In this conversation, we dive deep into how Sri envisions autonomous GTM systems, why data quality is the new moat for marketing teams, and how AI copilots will transform analytics into action.


This episode is a must-listen for growth leaders, RevOps professionals, and AI enthusiasts who want to understand how machine learning and automation are reshaping the future of B2B marketing.


🔍 Topics we cover:

AI in marketing analytics

Attribution and pipeline intelligence

Generative AI copilots for GTM

Future of autonomous marketing


#AI #B2BMarketing #Attribution #FactorsAI #Martech #SriKrishnaSwaminathan #StartupPodcast #GTM #MarketingAnalytics

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3 weeks ago
29 minutes 41 seconds

Prompt to Market with Mukund Mohan
AI and HR Tech Marketing with Julie Ewald

🎙️ In this episode, we sit down with Julie Ewald, Chief Marketing Officer at MustardHub, where she helps B2B tech companies design and execute marketing and sales strategies powered by automation and alignment. With over 15 years of experience bridging strategy, creativity, and technology, Julie has built a career around helping businesses streamline their operations, scale efficiently, and connect marketing with measurable revenue outcomes.

Before joining MustardHub, Julie spent over a decade leading Impressa Solutions, a fully remote content marketing agency that worked with global SaaS and tech brands to craft authentic, conversion-driven stories. Today, she’s bringing that same strategic mindset to the next wave of AI-enabled marketing systems, guiding teams to leverage automation without losing the human touch.

Julie has spoken at major conferences like SXSW, Pubcon, and The Midwest Digital Marketing Conference, and taught at UC Berkeley’s Haas School of Business. She’s also the publisher of The Inbound Marketing Machine, a resource for marketers embracing the AI-driven future.

This episode explores how AI and automation are transforming B2B marketing, what alignment between sales and marketing truly looks like, and how leaders can keep creativity alive in a world of intelligent systems.

#AI #B2BMarketing #MarketingAutomation #JulieEwald #MustardHub #MarketingPodcast #SaaSMarketing #GoToMarket

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4 weeks ago
24 minutes 31 seconds

Prompt to Market with Mukund Mohan
AI and Content Marketing with Perry Sheraw

🎙️ In this episode, we sit down with Perry Sheraw — Chief Marketing Officer at Brierley, a global leader in loyalty and customer engagement solutions. With over two decades of experience shaping brand, digital, and loyalty strategies for Fortune 500 companies, Perry brings a rare blend of creativity and data-driven precision to the evolving world of customer marketing.


At Brierley, she leads marketing strategy across a suite of AI-powered loyalty solutions that help brands like 7-Eleven, Hertz, and GameStop deepen customer connections. Perry’s approach to AI in marketing is both practical and visionary — from using predictive analytics to personalize offers in real time to deploying generative AI for campaign ideation and customer journey design.


We explore how loyalty marketing is being transformed by automation and machine intelligence, what “emotional loyalty” means in the age of algorithms, and how marketing leaders can stay authentic as they scale personalization with AI.


This conversation is a must-listen for CMOs, brand strategists, and marketers eager to understand the future of loyalty, engagement, and the human side of data.


🔍 Topics we cover:

AI in loyalty programs

Personalization at scale

Emotional loyalty and brand trust

Customer data and predictive insights


#AI #LoyaltyMarketing #CustomerExperience #PerrySheraw #Brierley #MarketingPodcast #Personalization

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1 month ago
26 minutes 31 seconds

Prompt to Market with Mukund Mohan
AI and the enterprise with Scott Wilder of Lastpass

🎙️ In this episode, we chat with Scott K. Wilder — Global Head of Digital Self-Serve at LastPass.  With more than two decades of experience across technology, marketing, and customer engagement, Scott has led transformational programs at companies like Google, Apple, Intuit, Marketo, Udacity, HubSpot, and Adobe.  At LastPass, he is responsible for scaling self-serve and digital experiences that help millions of users securely manage their identities online.  


Scott’s work lives at the intersection of AI, customer experience, and scalable growth. He has long championed AI-driven support, automated journeys, and data-led self-service models to reduce friction and increase user trust.  We explore how he applies principles of human-centric design to AI systems, how LastPass balances security with usability, and what differentiates AI-powered self-service from legacy support.


🧠 This episode is a must-listen for SaaS founders, product leaders, CX strategists, and AI enthusiasts who want to understand how to build trusted, scalable, autonomous digital experiences that don’t sacrifice security or empathy.


🔍 Topics we cover:


  • AI in customer self-service & support

  • Balancing security, usability, and automation

  • Lessons from scale: from Google to LastPass

  • Using data to inform service design

    #AI #CustomerExperience #SelfService #SaaS #LastPass #DigitalTransformation


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1 month ago
27 minutes 46 seconds

Prompt to Market with Mukund Mohan
Product Experiences and AI with Ken Rapp

🎙️ In this episode, we sit down with Ken Rapp — a dynamic entrepreneur, commercialization expert, and trusted advisor to startups and investors alike. With a career built on founding companies, creating markets, and delivering strong returns to shareholders, Ken has mastered the art of turning unmet needs into thriving businesses.


Ken’s expertise spans product launches, scalable business models, and enterprise value creation through commercialization. As a member of the Accelerator Fund Investment Committee and an active TAN Advisor at Worcester Polytechnic Institute (WPI), he works closely with early-stage founders to shape their go-to-market strategies. Beyond business, Ken serves as a Trustee of the Zenie Foundation, helping young people transition into adulthood with the skills and financial literacy to succeed.


In our conversation, we explore how Ken integrates AI into commercialization workflows — from de-risking product launches with predictive insights to accelerating customer discovery and scaling new business models. He also shares lessons on building strong company cultures that empower teams while driving measurable enterprise value.


🔍 Topics we cover:


  • Using AI to accelerate commercialization and product launches

  • Building scalable business models that attract investors

  • Creating company cultures where employees thrive

  • Lessons from turning unmet market needs into thriving businesses

  • Guiding the next generation of entrepreneurs



🧠 If you’re a founder, investor, or leader looking to unlock enterprise value, this episode is packed with practical insights.


#Entrepreneurship #Commercialization #AI #KenRapp #StartupPodcast #EnterpriseValue #Innovation

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1 month ago
21 minutes 50 seconds

Prompt to Market with Mukund Mohan
AI and Affiliate Marketing with Lars Lofgren

🎙️ In this episode, we sit down with Lars Lofgren — Fractional VP of Content and one of the sharpest minds in growth, SEO, and content strategy. Lars has helped scale some of the internet’s most recognized brands, including Automattic, NP Digital, and I Will Teach You To Be Rich. His specialty? Building world-class content engines from scratch and reviving neglected blogs into revenue-generating machines.


Before going fractional, Lars co-founded Stone Press, where he scaled the business from $0 to $7.2M in annual revenue with a 25-person team. He’s also held senior growth leadership roles at KISSmetrics and I Will Teach You To Be Rich, where he drove millions in revenue through SEO, inbound marketing, conversion optimization, and high-performing growth teams.


In our conversation, we break down how Lars uses AI to accelerate content operations — from optimizing editorial workflows and scaling keyword research to driving compounding SEO growth at enterprise scale. He also shares his framework for building content teams that deliver measurable impact and why most companies are still leaving massive growth opportunities on the table.


🔍 Topics we cover:


  • How to scale content teams with AI and SEO

  • Reviving underperforming blogs into revenue drivers

  • Building data-driven growth systems

  • Lessons from scaling Stone Press to $7M+

  • When brands should invest in content engines



🧠 If you’re a marketer, founder, or growth leader, this is a must-listen for mastering content as a growth channel.


#SEO #ContentMarketing #Growth #LarsLofgren #AIContent #StartupPodcast #DigitalMarketing

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1 month ago
29 minutes 49 seconds

Prompt to Market with Mukund Mohan
Performance Marketing and AI with Chris Chambers

🎙️ In this episode, we sit down with Chris Chambers — a digital marketing leader with deep expertise in paid search, performance marketing, and AI-driven advertising strategies. Chris has spent over a decade helping brands maximize ROI from Google Ads, Bing Ads, and paid social campaigns, blending data, creativity, and automation to scale growth.


With a career spanning agency leadership and hands-on campaign management, Chris has advised businesses across industries on how to structure high-performing PPC accounts, leverage audience insights, and integrate AI tools for smarter bidding and targeting. His approach combines the rigor of data-driven decision-making with the art of persuasive ad copy and user experience.


Today, Chris is at the forefront of AI adoption in performance marketing — from automating keyword expansion and ad testing to building predictive models that anticipate consumer behavior. We dive into how AI is transforming PPC, what marketers need to know about Google’s AI-first future, and why human judgment is still critical in an increasingly automated landscape.


🔍 Topics we cover:


  • AI in Google Ads & PPC automation

  • Scaling campaigns with predictive analytics

  • Data-driven ad copy & creative testing

  • The future of paid media in an AI-first world



🧠 Don’t miss this conversation if you’re a marketer, founder, or PPC professional looking to master the next wave of AI-powered advertising!


#AI #PPC #GoogleAds #PerformanceMarketing #ChrisChambers #DigitalMarketing #MarketingPodcast

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2 months ago
28 minutes 3 seconds

Prompt to Market with Mukund Mohan
GTM and AI with marketing and Jonathan Metrick

🎙️ In this episode, we sit down with Jonathan Metrick — a growth leader, advisor, and investor at the intersection of brand, data, and AI. Jonathan has built a career driving exponential growth for consumer and B2B companies, blending classical brand strategy with advanced analytics and emerging technologies. With leadership experience spanning Fortune 500s to high-growth startups, he brings a rare mix of creativity and rigor to scaling businesses.As an advisor and investor, Jonathan is helping founders harness AI to supercharge go-to-market strategies — from predictive modeling and customer acquisition to performance marketing and retention. His approach combines storytelling with science, enabling companies to unlock growth in an era where data and machine learning redefine the rules of competition.We dive into his playbook for sustainable growth, how AI is transforming marketing strategy, and the patterns he sees across successful startups in today’s evolving landscape. Whether you’re a founder, operator, or marketer, this conversation will give you frameworks to apply AI-driven growth tactics directly to your business.🔍 Topics we cover: • Scaling with AI-powered growth models • Balancing brand building with data-driven marketing • Lessons from advising high-growth startups • The future of performance marketing in the age of AI#AI #GrowthMarketing #JonathanMetrick #StartupPodcast #MarketingStrategy #VentureCapital

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2 months ago
25 minutes 22 seconds

Prompt to Market with Mukund Mohan
The future of brand promotions and AI with Heather Johnson and Al Schuster

🎙️ In this episode, we sit down with Al Schuster and Heather Johnson, the dynamic duo behind Polaris Brand Promotions — a leader in experiential marketing and retail brand activation. With decades of combined experience, Al and Heather have built Polaris into a powerhouse that connects national brands to local consumers through high-impact, human-centered promotions.


We explore how Polaris uses AI and data-driven insights to supercharge field marketing — from optimizing retail demos and sampling strategies to improving rep performance and campaign ROI. Al shares lessons from scaling operations across thousands of in-store activations, while Heather offers a behind-the-scenes look at how AI is helping streamline logistics, scheduling, and training across distributed teams.


Whether you’re in CPG, retail marketing, or brand experience strategy, this episode offers a rare look into how a modern promotions company is adapting to an AI-powered world without losing the human touch.


🔍 Topics we cover:


  • Using AI to optimize field marketing at scale

  • Brand sampling strategies that drive conversion

  • Rep performance tracking and feedback loops

  • Why human connection still matters in AI-driven campaigns



#ExperientialMarketing #RetailPromotions #AIinMarketing #FieldMarketing #BrandActivation #CPGMarketing #PolarisPromotions #ShopperMarketing #MarketingOps #AIandHumans

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3 months ago
25 minutes 53 seconds

Prompt to Market with Mukund Mohan
AI and the future of design with Nick Cawthon

🎙️ In this episode, we dive into the mind of Nick Cawthon — a visionary designer, researcher, and strategist at the intersection of user-centered design and enterprise-scale systems. With a career spanning influential roles in UX leadership and product innovation, Nick has helped shape digital experiences for some of the world’s most complex organizations.


Nick brings a rare blend of hands-on craft and strategic thinking to the table. As an invited speaker at SigCHI, Xerox PARC, PeopleNerds, and Lunch@Google, and an adjunct professor at CCA’s Design MBA and TRIUM Executive MBA, he’s influenced a generation of designers and strategists. He’s also a driving force behind the UX research community—open-sourcing tools like sandbox.gauge.io and anchorbox.gauge.io to make rigorous research more accessible to teams everywhere.


We talk about how AI is reshaping the UX research workflow, what design leadership looks like in the age of LLMs, and why enterprise-scale design systems need more than just good intentions—they need better tooling, governance, and culture.


🔍 Topics we cover:


  • Open-sourcing UX research tools

  • AI’s impact on product discovery

  • Scaling research ops in large orgs

  • Future of design strategy in enterprise tech



#UXResearch #AIinDesign #ProductStrategy #NickCawthon #DesignLeadership #EnterpriseUX #UXTools #AgenticDesign #UserExperience

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3 months ago
25 minutes 2 seconds

Prompt to Market with Mukund Mohan
The agency of the future with Bryan Byler

🎙️ In this episode, we talk with Bryan Byler — Chief Revenue Officer at Aptitude 8, the leading RevOps consultancy helping high-growth companies operationalize their go-to-market motions with HubSpot and advanced automation. With a decade of experience across sales, marketing, and operations, Bryan brings a unique perspective on how AI is reshaping the future of RevOps.


At Aptitude 8, Bryan has worked with hundreds of SaaS and tech-enabled businesses to streamline their GTM systems, aligning teams around clean data, scalable processes, and actionable insights. Now, with AI moving from buzzword to baseline, Bryan is spearheading the firm’s approach to embedding generative AI into revenue operations — from automated lead routing and enrichment to AI-assisted playbooks and rep coaching.


We dive into what AI-native RevOps looks like, how Aptitude 8 uses internal tooling like their product Hapily to supercharge HubSpot, and Bryan’s outlook on how RevOps leaders can evolve their stack, skillset, and strategy to thrive in an AI-powered world.


🔍 Topics we cover:


  • Using generative AI to scale RevOps

  • HubSpot automation and AI-enhanced workflows

  • CRO perspective on go-to-market efficiency

  • AI tools for sales enablement and pipeline ops

  • The future of RevOps in the age of LLMs



#RevOps #HubSpot #BryanByler #Aptitude8 #Hapily #AIinSales #GoToMarket #B2BSaaS #StartupPodcast #RevenueOperations #GTM

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3 months ago
26 minutes 11 seconds

Prompt to Market with Mukund Mohan
Hacking Video on LinkedIn with Mike Svetlic

🎙️ In this episode, we sit down with Mike Svetlic — founder of Michael Brennan Media and a battle-tested growth marketer with a 15+ year career scaling demand generation at companies like Brex, Dell Technologies, and Iron Horse. Mike is now channeling his enterprise experience into helping high-ACV B2B companies nail their GTM strategy using a potent mix of storytelling, data, and AI.


At Michael Brennan Media, Mike is pioneering a performance-led approach to growth — blending 1st, 2nd, and 3rd-party data, intent signals, firmographics, and persona insights to deliver personalized campaigns that convert. From re-architecting paid media at Brex to tripling media spend velocity at Iron Horse, his track record speaks for itself.


In this episode, we explore how Mike uses AI to identify job titles, interests, psychographics, and buyer behaviors at scale — and turn that into precision-targeted demand gen. He also shares what most companies get wrong about funnel design, campaign ops, and cross-functional collaboration.


🔍 Topics we cover:


  • The science behind persona-driven GTM

  • Scaling paid media with AI and intent signals

  • Why B2B marketing teams need editors, not just copywriters

  • Demand gen lessons from Brex and Dell

    🧠 This one’s a playbook for B2B founders, CMOs, and growth leaders.



#GTMStrategy #B2BGrowth #MichaelBrennanMedia #MikeSvetlic #DemandGen #AIMarketing #StoryDrivenMarketing #StartupPodcast

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3 months ago
25 minutes 22 seconds

Prompt to Market with Mukund Mohan
How is SEO changing with AI - what is GEO

🎙️ In this episode, we sit down with John Doherty — founder of EditorNinja and a veteran in the SEO and content marketing world. With a career spanning roles at HotPads (Zillow Group), Trulia, and Distilled, John has helped scale organic growth for some of the biggest names in tech. Now, he’s building EditorNinja — a platform designed to solve a surprisingly overlooked problem: broken content operations.


EditorNinja is on a mission to help marketers publish polished, professional content at scale — without bottlenecks. John shares how he’s using AI to streamline the editorial workflow, from grammar and clarity to consistency and SEO-readiness. It’s not about replacing human editors, but supercharging them with AI-driven efficiency and systemized quality control.


We dive into John’s journey from agency owner to SaaS builder, his philosophy on content ROI, and the tactical playbook he recommends for teams looking to 10x their output without sacrificing quality.


🔍 Topics we cover:


  • AI + human editing workflows

  • Scaling SEO content without burnout

  • Building EditorNinja from agency insights

  • Why content ops is your growth unlock

    🧠 A must-listen for marketers, content leaders, and SEO-driven founders ready to level up.



#ContentMarketing #EditorNinja #JohnDoherty #SEO #ContentOps #AIEditing #StartupPodcast #MarketingTech

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3 months ago
9 minutes 10 seconds

Prompt to Market with Mukund Mohan
AI and short form video with A Lee Judge

🎙️ In this episode, we chat with A. Lee Judge — a visionary content strategist, speaker, and co-founder of Content Monsta. With a rich background in enterprise marketing and broadcasting, Lee blends storytelling, brand strategy, and tech-savvy execution to create high-impact content engines for B2B brands.


From his early days in radio to leading global marketing efforts at companies like SAP and Cox Communications, Lee has always been ahead of the curve. At Content Monsta, he now helps companies scale their thought leadership using a blend of video, audio, written, and social content — all powered by smart systems and AI augmentation.


We dive into how Lee uses AI to multiply content creation without losing the human voice, how he helps executives become media powerhouses, and what the future of B2B podcasting and video marketing looks like in the age of AI copilots.


This episode is a masterclass in brand-led growth, ideal for B2B marketers, CMOs, and founders looking to level up their content strategy with authenticity and scale.


🔍 Topics we cover:


  • AI-powered content repurposing

  • Building B2B media brands

  • Executive thought leadership with video & podcasting

  • Content strategy frameworks for demand gen

  • The future of human-AI storytelling



🎧 Don’t miss this one if you’re serious about B2B content that drives pipeline!


#ContentMarketing #AIinMarketing #B2BPodcasting #ALeeJudge #ContentMonsta #DemandGen #ThoughtLeadership

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3 months ago
25 minutes 37 seconds

Prompt to Market with Mukund Mohan
Marketing in a big messy world with Kathleen Schaub

🎙️ In this episode, we sit down with Kathleen Schaub — one of B2B marketing’s most seasoned and strategic minds. With over three decades of experience in transforming marketing organizations, Kathleen has held executive roles at tech giants like SAP and Autodesk, and served as Vice President and Global Practice Leader at IDC, where she led groundbreaking research on marketing operations and transformation.


Kathleen is best known for architecting high-performance marketing teams by combining human insight, operational excellence, and cutting-edge technologies. Now a sought-after consultant and advisor, she helps marketing leaders navigate AI adoption with clarity and confidence. Her approach goes beyond tools—she focuses on how AI changes the very fabric of marketing decision-making, customer engagement, and team design.


We dive deep into what it takes to future-proof a marketing org in the AI era. From rethinking the role of the CMO to implementing AI for content operations, Kathleen shares a powerful perspective on the future of intelligent marketing leadership.


🔍 Topics we cover:


AI adoption in B2B marketing

Marketing ops evolution over 30+ years

CMO transformation in the AI age

How to build adaptive, insight-led teams


🧠 Don’t miss this masterclass in marketing transformation from a true industry pioneer.


#B2BMarketing #KathleenSchaub #MarketingOps #CMOLeadership #AIinMarketing #MarketingTransformation #SaaSMarketing #GoToMarket

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3 months ago
25 minutes 28 seconds

Prompt to Market with Mukund Mohan
Autonomous Vehicles with Richard Bishop

🎙️ In this episode, we sit down with Richard Bishop — a global thought leader in automated vehicles and the founder of Bishop Consulting, where he advises governments, OEMs, and tech companies shaping the future of mobility. With a background at the U.S. Department of Transportation and decades of experience at the intersection of transportation policy and autonomous technology, Richard has been a driving force behind AV adoption.


Richard shares how artificial intelligence is revolutionizing the autonomous vehicle stack — from perception and decision-making to operational design domains. He also dives into the rise of AI agents for real-time traffic negotiation, predictive safety systems, and large-scale fleet optimization.


We explore the unique challenges of bringing autonomy to heavy-duty freight, the shift from rule-based logic to probabilistic AI models, and how policy frameworks must evolve to match the pace of innovation. Richard also reflects on what’s hype vs real in AV and why cross-sector collaboration is critical.


This is a must-listen for mobility innovators, AI engineers, transportation policymakers, and anyone curious about how AI is steering the future of driving.


🔍 Topics we cover:


Autonomous freight & AI

AI agents for real-time driving decisions

Government policy in AV deployment

AV startups vs legacy OEMs

Human-machine interaction in driving systems


🚗 Don’t miss this road trip into the AI-powered future of transportation!


#AutonomousVehicles #AIinMobility #RichardBishop #SelfDriving #FutureOfTransport #MobilityTech #AVPolicy

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4 months ago
23 minutes 13 seconds

Prompt to Market with Mukund Mohan
The future of content marketing in the world of AI with Tom Rudnai

🎙️ In this episode, we chat with Tom Rudnai — founder of DemandGenius and a rising voice in the AI-powered content strategy space. With a sharp focus on B2B SaaS, Tom is on a mission to help marketers unlock the full value of their content through intelligent audits, buyer journey mapping, and performance-driven insights.


Before launching DemandGenius, Tom was an early team member at Cognism, where he helped scale outbound sales and content efforts across Europe. That experience shaped his belief that most companies underutilize their content libraries — and that AI can close the gap between what teams create and what buyers actually need.


At DemandGenius, Tom blends SEO, RevOps, and product marketing know-how with LLMs and automation to surface high-impact content gaps. Whether it’s aligning sales decks with deal stages or transforming messy Google Drive folders into actionable insights, Tom is building the future of content intelligence.


This episode is packed with gems for B2B marketers, content leaders, and AI-curious founders looking to scale smarter with data.


🔍 Topics we cover:


  • How to audit content using AI

  • Mapping content to pipeline stages

  • Why SEO and sales enablement need to talk

  • Scaling outbound with intent-driven content

    🧠 Don’t miss this deep dive into AI-powered content strategy!



#ContentMarketing #AIinB2B #TomRudnai #DemandGenius #ContentAudit #SaaSMarketing #StartupPodcast

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4 months ago
25 minutes 20 seconds

Prompt to Market with Mukund Mohan
Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi