🎙️ In this episode, we chat with SriKrishna Swaminathan, Co-Founder & CEO of Factors.ai, a fast-growing B2B marketing intelligence platform redefining how GTM teams use data and AI to drive revenue. With a background spanning engineering, analytics, and go-to-market strategy, Sri has built a company that helps marketers move beyond vanity metrics to actionable insights powered by attribution modeling and AI-driven recommendations.
At Factors.ai, Sri and his team are pioneering how generative AI can make marketing analytics conversational — from turning raw funnel data into clear, decision-ready narratives to deploying AI agents that automate campaign optimization across channels. Under his leadership, Factors.ai has become a trusted platform for B2B marketers seeking clarity on what truly drives pipeline and ROI.
In this conversation, we dive deep into how Sri envisions autonomous GTM systems, why data quality is the new moat for marketing teams, and how AI copilots will transform analytics into action.
This episode is a must-listen for growth leaders, RevOps professionals, and AI enthusiasts who want to understand how machine learning and automation are reshaping the future of B2B marketing.
🔍 Topics we cover:
AI in marketing analytics
Attribution and pipeline intelligence
Generative AI copilots for GTM
Future of autonomous marketing
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