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Prompt to Market with Mukund Mohan
mukundmohan
54 episodes
4 days ago
Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi
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Marketing
Business
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All content for Prompt to Market with Mukund Mohan is the property of mukundmohan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi
Show more...
Marketing
Business
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Startup Venture Studios with Jason Dea of Koru
Prompt to Market with Mukund Mohan
30 minutes 7 seconds
2 weeks ago
Startup Venture Studios with Jason Dea of Koru

🎙️ In this episode, we chat with Jason Dea — Venture Chief Product Officer at Koru, the Ontario Teachers’ Pension Plan–funded venture studio. Jason helps discover, validate, build, and launch new ventures across OTPP’s portfolio, turning ambiguous ideas into high-conviction bets. A trusted startup advisor & coach, he guides founders from pre-MVP to post-raise with crisp product strategy and go-to-market focus.


Previously, Jason led product at Uberflip (acquired by PathFactory in July 2024), where he scaled an AI-enabled content experience platform, overseeing Product, UX, Product Marketing, Data Science, Services, and Support. Earlier roles at TELUS Health, Honeybee Benefits (acquired by Green Shield Canada), and Intelex sharpened his edge in data-driven product building, predictive analytics, and category storytelling.


We dig into how Jason uses AI across the venture lifecycle: rapid opportunity shaping, LLM-assisted discovery, experiment-driven validation, agentic workflows for GTM, and pricing & packaging informed by data. He also shares hard-won lessons on post-acquisition integration, ethical AI in enterprise, and building the right cadence between founders, PMs, and data science.


This episode is a tactical playbook for venture studios, product leaders, and B2B founders shipping faster with AI.


🔍 Topics we cover:


  • AI-native venture validation

  • Content experiences & personalization

  • Zero-to-one product strategy

  • Pricing, packaging, and GTM loops



#AI #VentureStudio #Koru #OntarioTeachersPensionPlan #ProductLeadership #JasonDea #Uberflip #PathFactory #B2BSaaS #GTM #TorontoTech

Prompt to Market with Mukund Mohan
Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi