AI and Content Marketing with Perry Sheraw

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Prompt to Market with Mukund Mohan

mukundmohan

54 episodes

4 days ago

Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi

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AI and Content Marketing with Perry Sheraw

Prompt to Market with Mukund Mohan

26 minutes 31 seconds

1 month ago

AI and Content Marketing with Perry Sheraw

🎙️ In this episode, we sit down with Perry Sheraw — Chief Marketing Officer at Brierley, a global leader in loyalty and customer engagement solutions. With over two decades of experience shaping brand, digital, and loyalty strategies for Fortune 500 companies, Perry brings a rare blend of creativity and data-driven precision to the evolving world of customer marketing.

At Brierley, she leads marketing strategy across a suite of AI-powered loyalty solutions that help brands like 7-Eleven, Hertz, and GameStop deepen customer connections. Perry’s approach to AI in marketing is both practical and visionary — from using predictive analytics to personalize offers in real time to deploying generative AI for campaign ideation and customer journey design.

We explore how loyalty marketing is being transformed by automation and machine intelligence, what “emotional loyalty” means in the age of algorithms, and how marketing leaders can stay authentic as they scale personalization with AI.

This conversation is a must-listen for CMOs, brand strategists, and marketers eager to understand the future of loyalty, engagement, and the human side of data.

🔍 Topics we cover:

AI in loyalty programs

Personalization at scale

Emotional loyalty and brand trust

Customer data and predictive insights

#AI #LoyaltyMarketing #CustomerExperience #PerrySheraw #Brierley #MarketingPodcast #Personalization