Marketing in a big messy world with Kathleen Schaub

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Prompt to Market with Mukund Mohan

mukundmohan

54 episodes

2 hours ago

Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get actionable insi

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Marketing in a big messy world with Kathleen Schaub

Prompt to Market with Mukund Mohan

25 minutes 28 seconds

4 months ago

Marketing in a big messy world with Kathleen Schaub

🎙️ In this episode, we sit down with Kathleen Schaub — one of B2B marketing’s most seasoned and strategic minds. With over three decades of experience in transforming marketing organizations, Kathleen has held executive roles at tech giants like SAP and Autodesk, and served as Vice President and Global Practice Leader at IDC, where she led groundbreaking research on marketing operations and transformation.

Kathleen is best known for architecting high-performance marketing teams by combining human insight, operational excellence, and cutting-edge technologies. Now a sought-after consultant and advisor, she helps marketing leaders navigate AI adoption with clarity and confidence. Her approach goes beyond tools—she focuses on how AI changes the very fabric of marketing decision-making, customer engagement, and team design.

We dive deep into what it takes to future-proof a marketing org in the AI era. From rethinking the role of the CMO to implementing AI for content operations, Kathleen shares a powerful perspective on the future of intelligent marketing leadership.

🔍 Topics we cover:

AI adoption in B2B marketing

Marketing ops evolution over 30+ years

CMO transformation in the AI age

How to build adaptive, insight-led teams

🧠 Don’t miss this masterclass in marketing transformation from a true industry pioneer.

#B2BMarketing #KathleenSchaub #MarketingOps #CMOLeadership #AIinMarketing #MarketingTransformation #SaaSMarketing #GoToMarket