🎙️ In this episode, we sit down with Julie Ewald, Chief Marketing Officer at MustardHub, where she helps B2B tech companies design and execute marketing and sales strategies powered by automation and alignment. With over 15 years of experience bridging strategy, creativity, and technology, Julie has built a career around helping businesses streamline their operations, scale efficiently, and connect marketing with measurable revenue outcomes.

Before joining MustardHub, Julie spent over a decade leading Impressa Solutions, a fully remote content marketing agency that worked with global SaaS and tech brands to craft authentic, conversion-driven stories. Today, she’s bringing that same strategic mindset to the next wave of AI-enabled marketing systems, guiding teams to leverage automation without losing the human touch.

Julie has spoken at major conferences like SXSW, Pubcon, and The Midwest Digital Marketing Conference, and taught at UC Berkeley’s Haas School of Business. She’s also the publisher of The Inbound Marketing Machine, a resource for marketers embracing the AI-driven future.

This episode explores how AI and automation are transforming B2B marketing, what alignment between sales and marketing truly looks like, and how leaders can keep creativity alive in a world of intelligent systems.

#AI #B2BMarketing #MarketingAutomation #JulieEwald #MustardHub #MarketingPodcast #SaaSMarketing #GoToMarket