🎙️ In this episode, we sit down with Lars Lofgren — Fractional VP of Content and one of the sharpest minds in growth, SEO, and content strategy. Lars has helped scale some of the internet’s most recognized brands, including Automattic, NP Digital, and I Will Teach You To Be Rich. His specialty? Building world-class content engines from scratch and reviving neglected blogs into revenue-generating machines.
Before going fractional, Lars co-founded Stone Press, where he scaled the business from $0 to $7.2M in annual revenue with a 25-person team. He’s also held senior growth leadership roles at KISSmetrics and I Will Teach You To Be Rich, where he drove millions in revenue through SEO, inbound marketing, conversion optimization, and high-performing growth teams.
In our conversation, we break down how Lars uses AI to accelerate content operations — from optimizing editorial workflows and scaling keyword research to driving compounding SEO growth at enterprise scale. He also shares his framework for building content teams that deliver measurable impact and why most companies are still leaving massive growth opportunities on the table.
🔍 Topics we cover:
How to scale content teams with AI and SEO
Reviving underperforming blogs into revenue drivers
Building data-driven growth systems
Lessons from scaling Stone Press to $7M+
When brands should invest in content engines
🧠If you’re a marketer, founder, or growth leader, this is a must-listen for mastering content as a growth channel.
#SEO #ContentMarketing #Growth #LarsLofgren #AIContent #StartupPodcast #DigitalMarketing