Premium Members, click here to access this interview in the premium area

Danilo & Sharon Vasic of www.daniloandsharon.com are a husband-and-wife team based in Italy but travelling the world to photograph stunning weddings!

Incredibly, they met at age 7, started dating at 14, have been married for more than 10 years, and have 2 kids.

Their roots are in fashion & advertising, where they were regularly shooting fashion covers for Elle magazine.

These days, they are one of the world's best luxury destination wedding photographers.

Their style is often described as editorial wedding photography, where they clearly step in and help direct a scene to get the most out of it for their clients.

They also teach their workflow, editing, lighting and visual storytelling — and you'll understand why if you take one look at their images.

Stunning does not come close to describing their work.

Take one look at their Instagram feed, and it literally looks like a series of fashion magazine covers. Sure, there are some actual covers from little magazines you may have heard of, like Vogue!

Seriously, take a look at their portfolio, it's to die for!

In this interview, Danilo and Sharon share how they went from €50 weddings to a global luxury photography business with photography pricing starting at €50,000!



Here's some more of what we covered in the interview:



How Danilo and Sharon built a thriving editorial-style wedding brand that’s now booked out a year in advance
Why charging from day one changes everything — your confidence, your standards, and your clients’ respect
How their fashion and advertising roots shaped a high-end wedding style couples around the world now crave
The preparation process that turns luxury clients into co-creators — from mood boards to fashion-inspired lookbooks
How understanding the mindset of high-net-worth clients removes intimidation and builds instant trust
Why investing in your presence — from wardrobe to words — is as critical as investing in your craft
The simple change that transformed their bookings: adding Sharon to sales calls and personalising the connection
The behind-the-scenes system that filters 900 enquiries down to 20 dream weddings a year
How ongoing business and marketing education became their edge — and the real reason behind their €50K bookings
What they learned about growth: don’t outsource your brand until you know it inside-out
Why failing faster became their secret weapon for refining both their studio and education business
And their bold vision for the future of photography — where collaboration replaces competition and studios thrive together








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
It’s not where the wedding is that excites us — it’s who’s in front of the camera. The story, the people, the connection — that’s what makes every wedding unforgettable.
— Danilo & Sharon Vasic
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to hel...

Premium Members, click here to access this interview in the premium area

Jason Guy of www.jgboudoir.com is a US-based boudoir photographer with 10 years of experience photographing women.

In an email exchange, he told me that after listening to a bunch of interviews with other boudoir photographers, his processes differ from what he'd heard.

He told me he'd never been interviewed before but would be happy to talk business and marketing.

Following a little look around, I discovered his detailed boudoir guide, which goes into more detail than I'd seen before, covering topics like Hair Removal, Tan Lines, Teeth Whitening, and a Blueprint to Tone Up & Become Unrecognisable in 6 Months.

There was another detailed post on his process for making toddler moms look like models.

He has his price list clearly visible on his website, and you will love the retro photo viewer he offers.

For someone who fell into boudoir photography by accident, he seems to be doing a hell of a job!

In this interview, Jason shares how four clients a month became a $200K photography business.



Here's some more of what we covered in the interview:



The unexpected career shift that took Jason from painting contractor to boudoir photographer—and how his trade background surprisingly gave him an edge behind the camera
How using boudoir as a “training tool” to master posing and direction turned into a business that helps women see themselves differently
Why photographing models can be harder than working with everyday women—and how Jason earns trust and confidence from clients who’ve never been in front of a camera
The client experience that converts nervous first-timers into raving fans and has them referring friends before they’ve even seen their photos
How Jason attracts health-focused, motivated clients without relying on censored ads or social algorithms that bury his work
The simple offline marketing tool that keeps bookings coming—and why Jason always hands out more referral cards than people ask for
A sales process that never feels pushy—how he designs albums clients can’t say no to while keeping everything transparent and ethical
Why SEO is especially brutal for boudoir photographers and the smart way Jason keeps ranking even when Google penalises his content
His clever de-indexing strategy protects client privacy and still drives organic traffic to his site
The email-first system that filters time-wasters and ensures he only works with clients who align with his brand and values
The balance between risqué and refined—how Jason’s “show everything and show nothing” approach keeps his work artistic, elegant, and in demand
Why branching out into portraits and headshots keeps his creativity sharp and his income steady all year round
A partnership idea any boudoir photographer could steal—how third-party collaborations can deliver a steady stream of dream clients through trusted local businesses








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I don’t market to everyone. I’m targeting a specific kind of person — someone who believes they’ll look better by t...

Premium Members, click here to access this interview in the premium area

Yaneck Wasiek of www.wasiofaces.com and www.wasiodigital.com is today's incredible guest!

While travelling recently, I shared that I had visited Poland in one of the emails I sent to PhotoBizX listeners and members.

That email prompted a response from Yaneck, who I learned was originally from Warsaw. He grew up there and left Poland at 20.

I also learned he runs a $600k+/ year studio with his wife.

And he has a Facebook Group with over 1000 members focusing on business, and his WASIO Digital platform to help photographers with digital marketing.

His photography business started in 2017, when they lived and worked in a tiny studio. From here, they moved to a larger home and converted part of it to a studio space - which was still tight, but functional. And in 2020, they moved the studio out of their home and have a beautiful, spacious, purpose-built studio in Los Angeles, USA.

Focusing on headshots, his work is first class, with an easy-to-navigate website and packed with information to serve any client — I was  looking forward to learning the secrets of his success.

In this interview, Yaneck shares the simple systems that helped him build a $600K/year headshot photography business.



Here's some more of what we covered in the interview:



The simple lead generation system Yaneck uses to bring in $15K corporate jobs — without chasing clients or relying on luck
How he turns one-off headshot sessions into long-term corporate relationships that keep paying year after year
The pricing setup that gets clients happily paying more — and why clear, honest pricing always beats “premium positioning”
Why consistency in lighting, background and crop can become your biggest advantage with repeat clients
The door-to-door strategy that built a six-figure studio from scratch — and how one free shoot turned into $150K in bookings
Why showing up and building relationships still beats any algorithm when it comes to growing your business
How Yaneck uses LinkedIn to attract steady work (and what most photographers get wrong there)
The landing page mistakes that quietly kill your conversions — and the small tweaks that actually make people enquire
How his automated follow-up system moves leads from “interested” to “booked” while he’s out shooting
The simple tech setup that keeps everything running smoothly — emails, texts, reminders, and all
The mindset shift that turns a creative hustle into a real business that runs smoothly and predictably
Yaneck’s advice for photographers ready to scale beyond themselves — and build something that works even when they’re not behind the camera








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I’d rather have four or five sessions every day and a full calendar than sit around waiting for premium clients who never book.
– Yaneck Wasiek
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and intervi...

Premium Members, click here to access this interview in the premium area

A couple of months ago, I interviewed a UK-based photography business coach, Kenny Martin — also known as The Studio Doctor.

His recipe for success was to shoot portraits, focus on the numbers, get people in front of your camera as often as possible and give them the chance to spend more.

He and what he shared were a big hit with listeners.

Then he surprised me with this email...

Kenny says:

I never mentioned that my daughter Natalie is one of the top wedding photographers practising today: incredible work, incredible business and a completely different approach to most wedding photographers.

As well as being an awesome shooter she was one of my best salespeople and contributed £3.2 million over 7 years.

Then she moved from sales and went all in on weddings and has never looked back.

Top Fearless Photographer in Scotland, Top 10 wedding photographer in the UK, UK Wedding Photographer of the Year a couple of times and awards left, right and centre from other associations.

It's obvious how proud Kenny is of Natalie.

But what really sparked my interest, aside from her accolades and incredible portfolio... is why in the world would she be focusing on weddings when all I'm guessing she's been told is portraits are the way to go for a successful business.

In this interview, Natalie shares how she books £3,000+ wedding photography packages by leading with albums, not digital files... in fact, she doesn't even offer the digitals.



Here's some more of what we covered in the interview:



The mindset shift that keeps wedding photography exciting — even after hundreds of weddings
Why chasing joy instead of money can actually grow your profits
How Natalie consistently books £3,000+ weddings in a market that says “you can’t charge that here”
The surprising power of meeting couples face-to-face (or on Zoom) before talking price
The exact moment she asks couples to book — and why it works so well
How to handle “you’re out of our budget” without dropping your prices or apologising
The simple strategy that keeps her top of mind with Scotland’s best wedding venues
Why leading with albums (not digital files) completely changes client perception and sales
The client experience move that turns every couple into a raving fan and future referrer
How to stay visible and relevant on social media — without it taking over your life
Why Natalie’s playing the long game and slowly shifting into education — on her own terms








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I’ve never shot a wedding where the couple have the digital files included — the album comes first, always.– Natalie Martin
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action.

Premium Members, click here to access this interview in the premium area

Trevor Dayley of www.magnetmod.com and www.trevordayley.com posted something interesting on Instagram recently - it was titled

“If I Were the Devil Trying to Ruin a Photographer’s Career.”

He told me (and I can see) it blew up—and in rolled the DMs, shares and comments.

Turns out a lot of photographers are feeling what he put into words: Doubt. Burnout. That nagging feeling you’re falling behind, even when you’re doing good work.

He says it sparked some honest conversations.

To give you a little more background... Trevor was a full-time wedding photographer. Has been shooting professionally for about 15 years and has photographed over 500 weddings.

He was voted one of the Top 100 Wedding Photographers by SLR Lounge — take one look at his work and you'll see why.

He now has a job at MagMod, where he works with photographers to help them create better images and run stronger businesses.

In this interview, Trevor shares how to build a thriving photography business without the social media grind.



Here's some more of what we covered in the interview:



The mindset shift that helped Trevor stop chasing likes and start defining success on his own terms
How cutting back on weddings opened the door to more creativity, freedom, and genuinely better client experiences
Why showing vulnerability online builds stronger trust and deeper connections — with both clients and other photographers
Trevor’s refreshingly simple, no-pressure approach to mastering off-camera flash while shooting real weddings
The power of small, supportive peer groups (like Trevor’s “Breakfast Club”) to keep you accountable and growing fast
How he builds new referral networks from scratch every time he moves to a new area — without any awkward self-promotion
Why being real and consistent online will always attract more loyal clients than any perfectly curated feed
The gratitude habit that turns vendors, venues, and past clients into long-term advocates for your business
The YouTube educators Trevor recommends for levelling up your lighting, posing, and creativity
How focusing on relationships and community leads to the kind of success social media metrics can never match








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I think photographers need to stop worrying about the vanity metrics that when I say that, I'm referring mainly to, like subscribers, like the stuff that people see, like, oh, you know, he has 100,000 subscribers, and I only have 1000 for example. - Trevor Dayley
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews.

Premium Members, click here to access this interview in the premium area

Nidhi Dahiya of www.nidscreations.com sent me a DM, which led to this incredible interview. She said in that message:

Hi Andrew! I just had my biggest month for portrait revenue in May, with USD$123.3k in sales.

Nidhi first appeared on the podcast for episode 462 in 2022.

At the time, she was working a full-time job, but expanded her photography business from a $30,000 annual turnover to over $750,000!

This was through a combination of headshots, families and senior photography sessions.

After some additional research for today's interview and following her message, the standout headline for me was how she achieved an average sale of $11,000 by offering multiple genres of photography per client. I couldn't wait to learn more about this process!

In this interview, Nidhi shares how to take branding and headshot client enquiries to $14K family portrait sales.



Here's some more of what we covered in the interview:



The branding strategy that positions you as the go-to photographer (so clients stop shopping around)
How to consistently attract premium buyers without spending a cent on ads
Why niching your message, not just your genre, is the real key to scaling
The consultation approach that builds instant trust and sets up five-figure sales
How Nidhi regularly turns sessions into $14,000+ sales using wall art and products
Smart ways to handle clients with smaller budgets — while still leaving them feeling valued
The role of mindset in business growth (and how belief shifts can transform your bookings overnight)
Behind the scenes of Nidhi’s home-based luxury studio and the little touches that elevate the client experience
Why showing clients the end product first (albums, wall art, website images) changes how they buy
How coaching and mentorship accelerated Nidhi’s students’ results — and how the same support could help you
The surprising truth: you don’t need to niche down to one genre… but you do need to niche your message








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I believe that everybody will spend 10,000 and up with me, and they do. If I feel like, "Oh, $10,000 sounds like a lot of money, I don't think I'm worth it," or "My work is not good enough," right? If I'm just living in my head, then I'm not going to attract that - Nidhi Dahiya
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
I feel like no artist should be a struggling artist. I want to erase that term from the face of earth, like every artist should be a millionaire.

Premium Members, click here to access this interview in the premium area

Ilana Wechsler of www.teachtraffic.com was first interviewed for episode 513 back in 2023 — and I’m thrilled to have her back.

Ilana specialises in helping business owners, including photographers, run profitable Google and Facebook ad campaigns — without needing to hire an expensive agency.

She has managed over $30 million in ad spend and now focuses on teaching simple, practical strategies that actually work.

Many photographers tell me that ads feel overwhelming or too expensive… Ilana’s here to show they don’t have to be.

Because when done right, ads can be one of the best ways to generate quality leads and bookings — attracting incredible clients who are already searching for photography.

In this interview, Ilana shares simple Google Ad strategies that actually generate photography bookings.



Here's some more of what we covered in the interview:



Why Google Ads still matter for local photographers (even with AI search on the rise)
The trap of Performance Max campaigns — and better alternatives that actually work
Why Google Ads often beat Facebook for conversions (and the crucial difference between them)
The mindset shift you need: Forget cost-per-click — track cost-per-qualified-lead instead
Smart starting budgets, when to scale your spend, and the two numbers that really matter
A simple, low-maintenance campaign type that saves hours of keyword research and works for most photographers
How to know if it’s your ads or your website holding back bookings
Why understanding “quality score” can make or break your campaigns
When to run ads even if you already rank #1 in Google search
Clever ways to track every lead — including phone calls — so you know exactly what your ad spend is getting you








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
Success with advertising is usually a process of starting small, getting the initial results so that the ads are paying for themselves, and then slowly increasing, scaling from that. - Ilana Wechsler
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
There is one type of campaign which I know has worked really well for pretty much all the photographers that I've helped... which is what's called a dynamic search campaign... and it actually works incredibly well. - Ilana Wechsler
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives sim...

Premium Members, click here to access this interview in the premium area

Maddie Mae of www.adventureinstead.com is a US-based elopement photographer... with a difference! She was one of the first, if not THE first, elopement photographers.

After shooting big weddings for 5 years, a couple booked her an elopement in the Rocky Mountains. She says this booking changed the course of her life and the trajectory of her business. It was elopements or bust from then on.

Fast forward to today, and she's photographed over 300 elopements in the last 10 years.

Has worked in over 40 countries, photographing weddings.

Take one look through her portfolio and you will die with envy... the locations, photography, couples and moments will blow you away.

In this interview, Maddie shares how to run a profitable destination elopement photography business.



Here's some more of what we covered in the interview:



How Maddie manages travel, seasonal shifts, and stacked shooting schedules while staying profitable
Why aligning client expectations with your creative goals sets you up for long-term success
The SEO, Pinterest, and Instagram strategies that bring a steady flow of high-value enquiries
Building a portfolio that sells — and how styled destination shoots can fast-track your bookings and brand positioning
The trust-building tactics that spark referrals and repeat clients
How Maddie books dream jobs in regions with strict photography rules
Humanising your brand online — why personal storytelling and behind-the-scenes content create stronger engagement
Futureproofing your marketing with AI, Google Ads, and a clear homepage message
How education and mentorship can expand both your influence and your income
Bringing your creative vision to every job while keeping the client experience front and centre








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
A really unique thing about eloping couples is that most of the time when they reach out to elopement photographers, they are much earlier on in their planning process than the point at which clients typically reach out to traditional wedding photographers. They don't typically have a date, they don't typically have a venue. Eloping clients are usually quite open and quite flexible. - Maddie Mae
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
I've learned over time, and especially the more that I charge and I'm working with higher end clients, they expect and crave and want my vision. That's what they're hiring me for. They're hiring someone who has that vision and has ideas, so that takes the burden off of them from coming up with all the ideas. - Maddie Mae
In addition to everything above, you'll get access to instructions on forming or joining a Mast...

Premium Members, click here to access this interview in the premium area

Kirstie McConnell of www.classicoportraits.com and www.classicoportraits.com.au will be well known amongst pet photographers and long-term listeners to the podcast.

Originally based in Adelaide, where she was South Australia's first specialist pet photographer before cofounding The Pet Photographers Club with equally talented photographer, Caitlin McColl.

She has appeared on the podcast multiple times, where she presented two separate Masterclasses on how to Set up for Success as a Pet Photographer and How to Successfully Move into Pet Photography.

Since then, she met, fell in love with and married a handsome Italian gentleman and moved to Italy, where she started a brand new business — Classico Portraits.

It hasn't been plain sailing, but she's built the photography business into something special, where she averages $5000 for her tourist portrait sessions.

Now... she’s relocating back to Australia and planning to hit the ground running as she starts over, again, with her new photography business as a Gippsland & Mornington Peninsula photographer where she'll be focusing on families, couples and pets on adventures.

In this interview, Kirstie shares exactly how she moved from pets to premium portraits and reinvented her photography business.



Here's some more of what we covered in the interview:



How a move to Italy reset Kirstie’s creativity and sharpened her positioning
Why she pivoted from pets to luxury family portraits—and what changed in her sales
The “start from zero” plan: building a client base in a new country without a network
Turning tourism partners into a pipeline: hotels and operators with €400+/night guests
SEO as the quiet workhorse: ranking in multiple Italian cities for high-spend enquiries
From pets to people: what transfers, what doesn’t, and how to price for the jump
Cold outreach that compounds: 380+ targeted emails, and why she doesn’t follow up
Same-day sales, poolside viewings, and the buyer experience that lifts average order value (AOV)
Marketing across cultures: what landed in Italy and how she’ll adapt for Australia
The relaunch plan back home: blending family and pet sessions under one brand
Scaling with help: when an associate photographer makes sense (and when it doesn’t)
The mindset that carried her through the messy middle—moves, marriage, and starting over








What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I just reached out to, like, everybody and anybody that I thought would be a good business partner for me, which, you know, in Tuscany in the tourism industry, is like everybody. — Kirstie McConnell
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action.

Premium Members, click here to access this interview in the premium area
Rebecca Hunnicutt of www.hunnicuttphotography.com is a lifestyle family, maternity and newborn photographer based in Portland, Oregon.
She first came onto my radar when I discovered her teaching photographers how to turn ordinary locations into amazing images with confidence and ease.
The more I dug, the more impressed I was — she runs photography classes for kids, works with pre-schools, creates profitable model call promotions, all while running a successful family photography business.
Her website is beautifully clear and easy to navigate, featuring stunning imagery and a pricing page that clearly states: Most families spend around $1,500.
I couldn’t wait to dive into this one.
In this interview, Rebecca shares how, like her, you can build a profitable, adaptable (to you) and fun photography business that you love!


Here's some more of what we covered in the interview:



How Rebecca built a thriving family and school photography business in Portland
The seasonal secret behind her profits — and why September to December makes all the difference
Balancing school photography with family life — Rebecca’s smart scheduling hack
Turning schools into goldmines: average spend per student and the role communication plays
Why converting school families into portrait clients isn’t as simple as it sounds
Teaching kids photography — how Rebecca fills her slow season with profitable camps
Model calls done right: boosting bookings while delighting clients
Pricing strategies that turn smaller sessions into big print and album sales
The automation hacks Rebecca leans on to handle high client volume without burning out
Why education matters — Rebecca’s move into courses, mentorship, and her “Sight Lines” brand
The juggling act: running multiple income streams without losing focus
Rebecca’s forward plan — refining camps, expanding education, and staying adaptable
The mindset shift that keeps her passionate, profitable, and always learning




What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

I do find that if a parent happens to be at the school and sees me photographing their kid, usually they reach out to me within 48 hours to book a family session... there is something about seeing the interaction, right? How I work with their kids, that sells them also, in addition to the work. - Rebecca Hunnicutt

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.


Kids make so many facial expressions right? In a short amount of time. And… they might have a look that they see all the time, and if I can capture that for them, even though I might not know that's something special, right?

Premium Members, click here to access this interview in the premium area

Jenna Harrison of www.theuncommonway.com appears to be living her dream — and has been, ever since she threw in her great career to pursue her dreams of travel and freedom.

I first became aware of her when we connected via email, and she told me that she had built her business by implementing strategic constraints and sticking to a 3-day workweek.

Since then, she’s grown the business to a point that allowed her to retire her husband early, move their family to their dream location, buy their dream home, and live what she calls a “blue zone” lifestyle overseas.

As someone who’s all about living the life I want — and with that being the number one reason I started a photography business so that I could stop trading hours for money — I was keen to schedule this interview.

I did have some reservations, though.

Although she doesn’t label herself as a mindset coach, there’s definitely a hint of those “woo-woo” concepts that I’m a little wary of.

But then I read and watched some of the success stories from the business owners she’s helped… and it’s clear there’s a ton we can learn and apply to our own businesses.

In this interview, Jenna shares how you can build a 3-day workweek photography business by focusing on mindset, smart systems, and designing your business to serve the life you actually want.



Here's some more of what we covered in the interview:



From wedding bookings to world travel – how Jenna built freedom into her photography business
Why mindset, not marketing, became the secret weapon behind her rapid growth
The sales shift that turned awkward chats into confident, high-converting conversations
Breaking free from the business fishbowl and spotting opportunities others miss
How working with a Princeton-trained coach unlocked Jenna’s next level of success
The three pillars of a thriving photography business – unique offer, strong systems, CEO mindset
Pricing with confidence and why money mindset determines your income more than your skill
The discomfort hack – leaning into fear as the fuel for faster growth
From 30 days of going live to unstoppable visibility and resilience through practice
Why scheduling downtime is the real key to creativity and fresh photography ideas
CEO time vs editing time – how to structure your week for balance and growth
Building a sustainable business that thrives on your unique strengths and actually feels effortless
Overcoming scarcity thinking and shifting from “not enough” to “I’m worth it”
The small mindset tweaks that open the door to premium clients and bigger bookings
Smart systems that save hours and stop business overwhelm before it even starts
Living like the world’s healthiest communities – how Jenna’s Blue Zone lifestyle boosts her business success




What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

So whether someone's looking more for the strategy or looking more for the mindset, the truth is that it's always wrapped up together. If you don't believe in yourself,

Premium Members, click here to access this interview in the premium area

Kelly Warkentin of https://kindredphotography.ca/ and www.kellywarkentin.com is a Canadian-based family and newborn photographer, photography business coach, and mother of three.

Although she's coaching other photographers, shooting makes up 90% of her income and brings in over $85,000 in revenue.

She said in an email to me, as much as I love photography, running a business while raising young kids left her constantly torn — working late nights, saying yes to too much, and still not earning what she needed.

Then she restructured her business to serve her life.

Fewer clients.

Higher sales.

Better systems.

And the freedom to be present with her kids without sacrificing ambition.

Today, she's also coaching photographers on the system she uses with clients to hit regular 4-figure sessions to work less and focus on family.

In this interview, I was hoping to learn how photographers can earn more while working less, even with young kids at home, and Kelly didn't disappoint when she shared how to turn $150 photography sessions into 4-figure clients and a life you love.



Here's some more of what we covered in the interview:



How Kelly went from $150 shoots to $2K clients — and what really made the difference
The surprising way she finally found freedom in both motherhood and business
The bold move that shifted everything — and why SEO coaching changed the game
What happens on that very first call that gets dream clients saying yes
The pre-session secret that builds trust and makes sales feel effortless
Why albums turn out to be the easiest “yes” you’ll ever get from a client
How to sell without saying a word — the quiet power of artwork on your walls
The unexpected marketing mix that actually works when others don’t
Why a simple coffee chat can turn into a premium booking
How to attract high-achieving clients who happily pay more
The flexible, empathetic way to handle tricky client moments
The hidden growth drivers most photographers overlook — outsourcing, automation, and support
The one investment that always delivers the biggest return




What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

I continued to explore ways that I could increase my income, and I kind of stumbled upon just making myself more valuable by adding a luxury experience. So at that point, I transitioned to IPs, and my income per client jumped pretty much overnight, from 750 to $2,000. - Kelly Warkentin

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

The system that I use is a la carte,

Premium Members, click here to access this interview in the premium area

John Mills of https://souldog.studio hit £200K in two years with his pet photography business in the UK. He puts it down to Facebook Ads and the follow-up discovery calls!

We were exchanging emails recently, and he told me that he'd pivoted to dog photography around two years ago, having moved to a new part of the UK.

He rented a studio so he could finally start doing IPS. He said he'd always planned to move into pets, but knew having a studio with art on the walls would be essential.

He said, I’ve waited to send this email until it was official. Turnover last year was just under £200k, with 95% coming from Facebook and WANTED ads.

He has a lovely, easy-to-navigate website with a strong emphasis on booking a Discovery Call.

And I love his NO OBLIGATION OR PRESSURE SALES POLICY - straightforward and easy to see on his investment page.

In this interview, Jon shares a ton!



Here's some more of what we covered in the interview:



From headshots to hounds — how Jon built a thriving pet photography brand from scratch
Why client feedback is pure gold (and how Jon uses it to create unforgettable experiences)
Charging what you’re worth — the pricing approach that boosted profits without scaring clients off
Discovery calls that qualify the right clients and save time, energy and sanity
Why a studio full of artwork sells more than words ever could
Facebook ads that actually work — and the simple tweaks that keep enquiries coming in
Coffee, dogs, and photos — the local partnerships creating real win–win opportunities
Outsourcing for growth — how handing off editing freed up time and fuelled consistency
Smart automation that books clients while you sleep
Real stories and authentic testimonials that actually drive bookings
Pricing with confidence — and why it means happier clients and fewer headaches
Investing in yourself through coaching and community for long-term success




What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

If you map out your ideal life and know what you want from your business, then you can also work out, how many sessions can I do in a week? How much do I need to earn per session to make this business hit the goals that I want to hit. - Jon Mills

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

I was very much undervaluing the product that I was offering... I increased my prices and discovered, not only do I attract better clients, but it gives me a massive boost to go, yeah, my artwork and the product and service I provide is worth the amount that will make this business profitable, rather than constantly chasing my tail. - Jon Mills

In addition to everything above,

Premium Members, click here to access this interview in the premium area

Patrick Fore of www.terriblephotographer.com  and www.patrickfore.com is a San Diego-based commercial photographer and creative director with over 15 years of experience in graphic design and photography.

His work is first-rate! He is seriously, a fantastic photographer.

Beyond his impressive portfolio, Patrick is also the author of Lessons from a Terrible Photographer and hosts the Terrible Photographer Podcast.

It wasn't his photography that first caught my attention, though. It was an email from PhotoBizX Member and photographer, Ben Shakespeare, who wrote...
Hi Andrew,

I've been listening to something and was compelled to email you.

Sometimes you hear something that really strikes you - 99% of the time so far that's come from your podcast, but just before I headed away on holiday (after a really intense 2025 so far) I found the Terrible Photographer's podcast.

As someone who had been at the limit of what was physically possible in my business, it was exactly what I needed to hear. I'm not sure if you'd feel it would be right for Photobizx in terms of business growth, but I've been back and listened to every episode twice, such was the impact it's had on me.
That was enough for me to go searching and I'm rapt to say in this interview, Patrick shares the brutal truth about photography business, boundaries, and burnout.



Here's some more of what we covered in the interview:



From Grammy winners to hair stylists — how chasing the “dream job” nearly broke Patrick.
The burnout signs too many photographers ignore — and how he pulled himself back.
Walking away from a six-figure salary — and earning more by putting life first.
Boundaries that protect your business, creativity… and your sanity.
The photography industry’s harsh reality — beyond the Instagram gloss.
How smart SEO brought a flood of clients from a standing start.
When free work works — building a portfolio that attracts the right people.
The art–business balancing act: earning well without losing your voice.
Why personal projects aren’t optional — they’re the fuel that keeps you shooting.
Working with art directors without losing creative control.
The emotional toll of unpaid invoices — and how to protect yourself.
How honesty about the hard stuff makes your work (and relationships) stronger.
Keeping momentum during slow seasons with goals, structure, and movement.
Burnout, self-doubt, and therapy — why talking about it makes you a better photographer.




What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

I think in my criticism of a lot of the photography education and content out there is they make it sound awesome, right? They're like, 'Build your business in four easy steps,' right? And it's like, 'Oh my gosh.' It's like, if it was only that easy, right? - Patrick Fore

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help,

Premium Members, click here to access this interview in the premium area

Liam and Dominique Shaw of www.yorkplacestudios.co.uk were introduced to me by Blair deLaubenfels of World's Best Wedding Photos. Blair told me they are credited with bringing street photography to weddings, and their artistic vision and approach to their work is absolutely brilliant.

They are also the authors of "Is This Something?" A guide to capturing the unposed image through the lens of a wedding day.

Following that intro, off I went to take a look at what I could learn online.

The first thing to jump out at me regarding their images wasn't amazing light, a trendy colour cast, mind-blowing locations or model-like subjects. Their images required me to stop, slow down and absorb what I was looking at. And stopping to appreciate their photography is so worth the effort.

Slowing down allowed the magic of their images to emerge... from humour, storytelling, complex layers, beautiful moments, and a quirky interpretation of weddings, families and events. Their images are just so good!

In this interview, we dive deep into the business of creative documentary photography and how you can build a standout wedding brand by leaning into your vision, attracting the right clients, and letting go of industry “shoulds.”



Here's some more of what we covered in the interview:

From a Scarborough high street studio to £4K weddings — how this brother-sister team built a brand photographers (and couples) rave about
Why the booking journey starts with vibe — not a price list
Shooting just 20 weddings a year… and earning more because of it
Don’t wait for the moment — create it: how they capture magic without staging a thing
The underrated combo that still fills their calendar: SEO and word of mouth
Charging what you’re worth — and why their prices reflect value, not volume
How the right website portfolio attracts the best clients (and gives them total creative freedom)
Turning education into a £70K side hustle — and why they still do it for the love
The truth about working as a team: no fixed roles, full trust, and open conversations
Post-GFC pivot: what they changed when the world crashed (and how it saved the business)
Educating your clients = better bookings, smoother shoots, fewer surprises
Documentary doesn’t mean dull — why they lean into humour, honesty and humanity
Still saying yes to everything? Why niching down gave them clarity, consistency and growth
Letting go of perfect: how embracing imperfection leads to better photos and happier clients




What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

And there's nothing quite like having to succeed and not having a backup plan and going and saying, "We have to make this work, whatever it takes. We're in this now." - Liam Shaw

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help,

Premium Members, click here to access this interview in the premium area

Kenny Martin of  www.thestudiodoctor.co.uk is someone I’ve been hearing about behind the scenes for a while now — especially from photographers in the UK.

Known as The Studio Doctor, he is a portrait photographer and mentor based in Scotland. He’s been shooting professionally since the ‘80s, launched one of the UK’s first fully digital portrait studios, and now travels across the UK, Ireland and Europe helping studios grow, pivot, or get back on track.

He’s not big on self-promotion — you won’t find a massive online presence — but talk to anyone who’s worked with him, and they’ll tell you: Kenny’s the real deal. No fluff, no gimmicks, just honest advice and solid results.

It was Susan Renee, from last week's episode, Premium Member and fantastic pet photographer, who first reached out and said:

“Kenny tells it how it is. You’d love speaking with him.”

In this interview, Kenny shares his thoughts and ideas on building a sustainable photography business by focusing on profit over hype.



Here's some more of what we covered in the interview:



Why profit matters more than turnover (and how to stop chasing the wrong number)
The 7 parts of your client journey you have to get right — from first enquiry to final sale
How one smart shift to wall art tripled the studio’s average sale
Could you be unknowingly filtering out your best clients?
The old-school sales tool that still works: telesales done the right way
How a simple pram shop promo filled the calendar and boosted bookings
Still leaning on Facebook ads? These proven promo ideas work better (and cost less)
The £14.4k coaching offer that turned into a 15-year photography business
Why smaller, simpler studios are the path to profit and balance
Want to double your sales? It starts before the shoot, not after
Why copy-paste business plans fail — and what to focus on instead
The real numbers you should be tracking (that most photographers ignore)
How client education builds trust, boosts sales, and leads to better referrals
Think you don’t need a coach? Why that might be costing you more than you realise
What your slow season and quiet inbox are actually telling you
From in-person to online: how Kenny’s pivot made coaching more accessible
The one question to ask before launching your next promo
The “family feel” of long-term coaching — and how deep support brings deeper results
Emails going nowhere? Try a quick text or personal video to re-engage leads
Why your next big promo win could come from a baby expo or charity collab






What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Literally, every single one of my studios, Andrew, who were doing weddings before I started, were desperate to stop the weddings after about two years, because they realized how important and how much more money was to be made in portraiture right now. - Kenny Martin

You'll also receive access to the members-only Secret Facebook Group,

Premium Members, click here to access this interview in the premium area
Susan Renee of www.kingshillstudios.co.uk in Scotland first reached out with a concern I hear more often than you'd think: Are giveaways hurting my brand?
She’d been told by another coach to stop running Facebook competitions — that it made her look “cheap” and would attract the wrong kind of clients.
Thing is, Susan had the numbers.
The bookings were coming in.
Clients were returning.
The system was working… she just wasn’t sure if she should trust it anymore.
So, I connected her with last week's guest and photography business coach, Kim Hamblin, who helped her dig into the data and reverse-engineer a smarter way to run ads that work — and, most importantly, to back herself and her business.
This interview isn’t just about giveaways or Facebook ads (though we cover plenty of that). It’s about what happens when doubt creeps in, especially after a tough year personally. It’s about the power of mindset, knowing your numbers, and staying consistent with what’s working — even if it looks different from what the “experts” say you should be doing.
Susan’s story is real, relatable, and packed with lessons for any photographer second-guessing their path.


Here's some more of what we covered in the interview:



Why “free” doesn’t have to mean “cheap” — and how Susan uses giveaways to build a premium brand that attracts the right clients
How she went from second-guessing herself to fully booked — with the help of some smart, strategic Facebook ads
The hidden goldmine in nurture sequences — and how they turn cold leads into loyal, paying clients
What it was like to grieve and grow a business at the same time — and how it shaped where Susan’s headed now
The big lessons from 10 years in business — including why she stopped listening to every coach and started trusting herself
Why knowing your numbers matters more than following the latest trends or “expert” advice
The Facebook ads trick Susan swears by — and how reverse engineering her goals changed everything
Want return clients? It starts with delivering an incredible first experience — even if it came from a giveaway
How she’s making newborn photography profitable and protecting her weekends
What makes a giveaway actually lead to sales — and the key piece most photographers miss
How a mindset shift became her most powerful marketing move
Still asking if giveaways work? The better question: Are you guiding your leads to become clients?
Why you don’t need a total overhaul to grow — just double down on what’s already working
Ditch the guilt: The moment Susan stopped chasing other people’s paths and leaned into her own
From Facebook leads to a calendar full of bookings — why staying consistent is where the real magic is
Burnout red flags Susan’s watching for now — and how blocking weekends changed her business for the better
Marketing isn’t one-size-fits-all — and Susan’s story proves what’s possible when you make it your own






What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I think what I really enjoyed about working with Kim,

Premium Members, click here to access this interview in the premium area
Kim Hamblin of www.kimmarie.co was first interviewed on episode 420 of the podcast, where she shared the full story behind selling her incredibly successful portrait studio in Auckland, New Zealand — a studio bringing in over $500,000 in revenue.
In that chat, we covered how she built the business, why she decided to sell, and what came next.
One of the big takeaways? Expos were the engine behind most of her bookings, not Facebook ads. That led to her popular PhotoBizX training: How to book unlimited portrait clients at expos and massively reduce your reliance on FB ads — still current and available on the PhotoBizX website.
We also discovered that Kim was feeling drawn to business coaching and planned to make that her next chapter.
Fast forward to now… and that’s exactly what she’s been doing.
In this episode, Kim shares how to build sales confidence and the business metrics that matter in any photography business.


Here's some more of what we covered in the interview:



Why selling her studio was the start of something bigger — and what Kim’s mission looks like now
The emotional side of stepping away from a thriving business (and what she wishes more photographers knew)
The most important question to ask before you hire a coach
Why waiting till burnout hits is the worst time to get support
How Kim built a six-figure studio and a life she actually enjoyed
Are you chasing six figures… but ignoring the numbers that matter most?
Why simplicity is your best growth strategy — especially when it comes to systems
The SOPs that took Kim from chaos to clarity in her business
The sales game-changer most photographers miss: education before the shoot
How role plays and debriefs helped Kim’s team build confidence and convert more clients
Objections? Here’s how to handle them without slashing your prices
Why empathy beats pushiness every time when it comes to sales
How to offer flexible pricing without lowering your value
The truth about evergreen giveaways — and why they often flop
What actually works: How Kim tested and tweaked giveaways to generate real leads
Why layering your marketing beats relying on one strategy
Volume vs quality: Which business model makes sense for you?
What your booking gaps and no-sales are really trying to tell you
Why coaching isn’t a luxury — it’s your shortcut to smarter growth
How tracking the right numbers helped Kim grow her business — and now her clients’ too






What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Anyone can run a Facebook ad, everyone can do a giveaway, and go to an expiring get a ton of leads...but it's what happens in the back end that's actually going to make the difference. - Kim Hamblin

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members...

Premium Members, click here to access this interview in the premium area

Brennan Haelig of www.jumpstartroi.com is the CEO and Founder of Jump Start ROI - a marketing agency that helps business owners find and attract their perfect leads and turn them into paying customers.

This includes Done-For-You advertising across Facebook, Instagram, Google, YouTube, LinkedIn and TikTok.

Plus, they help with your website copy, landing pages, email and text messaging.

I first became aware of Brennan and his company through long-term PhotoBizX Member, past guest and course presenter, John Glaser.

Here's what John told me in a recent message...

I have a podcast guest for you. He is running my Facebook ads and is totally cutting the costs.

For example, one of my best booking and sales genres is senior dogs. However, about a year ago, the ads stopped working, and all my leads were worth around $20. I stopped doing it, tried again, and got the same result.

This guy started one for me, and I am getting $3.50 leads.

He is working with another photographer, and they have reported some success with him.

John was, of course, referring to Brennan Haelig, who shares how photographers should be utilising Meta Ads that actually work, and don't cost a fortune.



Here's some more of what we covered in the interview:



Why a basic website didn’t hold Brennan back from scaling a profitable agency
The surprising truth about Upwork: how it can attract premium clients, not just cheapskates
Is your marketing agency ripping you off? What you should get for $1,500 a month — and what to steer clear of
An affordable way to test ads before paying big money to an agency
Why Brennan still backs lead ads as the best bet for photography leads — and how to make them pay
The simple ad formula photographers can use: portrait images + strong headlines = more conversions
How to stop wasting money on dud ads with creative testing and data-led decisions
Marketing on autopilot while you’re on holiday — how automations can keep bookings rolling in
Why Facebook still beats TikTok, Google, and LinkedIn for local lead gen (and how to use it)
Local SEO vs LinkedIn Ads: what actually works for headshot and portrait bookings
Running ads without being locked into a contract — Brennan’s client-first model
What to know before risking your last dollar on Facebook Ads
The critical reason to own your ad accounts, not hand them over to an agency
Brennan’s take on whether AI will replace your advertising efforts — and how to stay ahead
Why photographers who understand ad platforms have a real market advantage
How Brennan’s agency is rewriting the rulebook with no contracts, transparency, and genuine results






What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

We are small and lean enough to where we talk with the majority of our clients most days of the week. You know, John Glaser, who referred us to you, we talked to him almost every day, five days a week. And we can do that because we're small enough to be able to have that l...

Premium Members, click here to access this interview in the premium area

Brianna Shrader of www.shyheartstudios.com was interviewed for episode 484, where she shared her insights on how to grow a team to support a fast-growing and profitable photography business.

She also delivered a fantastic series of training on how to utilise AI in your photography business last year.

Today, I’ve asked her back for what I know will be a motivational episode.

Last year, when Laurie Brown delivered her 40 Over 40 marketing strategy training — which has been hugely successful for her — Brianna jumped in.

Brianna recently completed her campaign, and if you watch the 2-minute highlight film from her Gala evening that her PR team put together, you’ll be blown away! Seriously, it looks amazing!

But it hasn’t been plain sailing.

Brianna emailed Laurie and me to say this:

Well... I did it!!! Last Thursday, I hosted my Stories of Motherhood Gala.

There were a lot of things against me when I kicked this campaign off, and I learned a LOT.

It did not pan out to be the big money-maker I had hoped it would be, but I’m already planning for next year anyway. I know that through everything I learned and all of the incredible material I have from it this year, next year will be even more successful.

It picked up the most traction in the last 30 days. None of my paid ads went well, but I managed to book about 20 clients (my goal was 30).

I had one AMAZING sponsor at $7500, which was the biggest motivation for me to keep pushing through.

Andrew — I know we talked about doing an episode about this, and I’m more than happy to do so… but just wanted to give you fair warning that it was not as successful as Laurie’s have been. HOWEVER, I am extremely proud of how it all came together. It was literally my first rodeo, and I know that round two will be even better.

That was more than enough for me — and I asked Brianna back for this interview, where she shares all the details behind the scenes of a 40 over 40 campaign.



Here's some more of what we covered in the interview:



How she turned a challenging campaign into a powerful learning experience
Why starting early is the secret weapon for successful photography campaigns
The real reason she chose motherhood over a proven 40 Over 40 campaign
How following her passion still grew her brand — even without profit
Why planning around key dates (like Mother’s Day) can boost your campaign’s emotional impact
A look inside her PR strategy and how she got stories about her clients published
The power of storytelling in photography marketing — and how to get media attention
How a clear sponsorship package helped secure $7,500 in funding
Sponsorship secrets — what brands really want in return, and how to pitch it
From wildfires to White House shifts — how external events tested her resilience
Why building community at her event was more valuable than cash
How one unforgettable gala moment (and a trip onstage!) made the event more human
Why perfection isn’t the goal — connection and visibility are
How involving friends and family created a stronger, more supported launch