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Kim Hamblin of www.kimmarie.co was first interviewed on episode 420 of the podcast, where she shared the full story behind selling her incredibly successful portrait studio in Auckland, New Zealand — a studio bringing in over $500,000 in revenue.
In that chat, we covered how she built the business, why she decided to sell, and what came next.
One of the big takeaways? Expos were the engine behind most of her bookings, not Facebook ads. That led to her popular PhotoBizX training: How to book unlimited portrait clients at expos and massively reduce your reliance on FB ads — still current and available on the PhotoBizX website.
We also discovered that Kim was feeling drawn to business coaching and planned to make that her next chapter.
Fast forward to now… and that’s exactly what she’s been doing.
In this episode, Kim shares how to build sales confidence and the business metrics that matter in any photography business.


Here's some more of what we covered in the interview:



Why selling her studio was the start of something bigger — and what Kim’s mission looks like now
The emotional side of stepping away from a thriving business (and what she wishes more photographers knew)
The most important question to ask before you hire a coach
Why waiting till burnout hits is the worst time to get support
How Kim built a six-figure studio and a life she actually enjoyed
Are you chasing six figures… but ignoring the numbers that matter most?
Why simplicity is your best growth strategy — especially when it comes to systems
The SOPs that took Kim from chaos to clarity in her business
The sales game-changer most photographers miss: education before the shoot
How role plays and debriefs helped Kim’s team build confidence and convert more clients
Objections? Here’s how to handle them without slashing your prices
Why empathy beats pushiness every time when it comes to sales
How to offer flexible pricing without lowering your value
The truth about evergreen giveaways — and why they often flop
What actually works: How Kim tested and tweaked giveaways to generate real leads
Why layering your marketing beats relying on one strategy
Volume vs quality: Which business model makes sense for you?
What your booking gaps and no-sales are really trying to tell you
Why coaching isn’t a luxury — it’s your shortcut to smarter growth
How tracking the right numbers helped Kim grow her business — and now her clients’ too






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Anyone can run a Facebook ad, everyone can do a giveaway, and go to an expiring get a ton of leads...but it's what happens in the back end that's actually going to make the difference. - Kim Hamblin

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