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Ilana Wechsler of www.teachtraffic.com was first interviewed for episode 513 back in 2023 — and I’m thrilled to have her back.

Ilana specialises in helping business owners, including photographers, run profitable Google and Facebook ad campaigns — without needing to hire an expensive agency.

She has managed over $30 million in ad spend and now focuses on teaching simple, practical strategies that actually work.

Many photographers tell me that ads feel overwhelming or too expensive… Ilana’s here to show they don’t have to be.

Because when done right, ads can be one of the best ways to generate quality leads and bookings — attracting incredible clients who are already searching for photography.

In this interview, Ilana shares simple Google Ad strategies that actually generate photography bookings.



Here's some more of what we covered in the interview:



Why Google Ads still matter for local photographers (even with AI search on the rise)
The trap of Performance Max campaigns — and better alternatives that actually work
Why Google Ads often beat Facebook for conversions (and the crucial difference between them)
The mindset shift you need: Forget cost-per-click — track cost-per-qualified-lead instead
Smart starting budgets, when to scale your spend, and the two numbers that really matter
A simple, low-maintenance campaign type that saves hours of keyword research and works for most photographers
How to know if it’s your ads or your website holding back bookings
Why understanding “quality score” can make or break your campaigns
When to run ads even if you already rank #1 in Google search
Clever ways to track every lead — including phone calls — so you know exactly what your ad spend is getting you








What’s on Offer for Premium Members
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Success with advertising is usually a process of starting small, getting the initial results so that the ads are paying for themselves, and then slowly increasing, scaling from that. - Ilana Wechsler
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
There is one type of campaign which I know has worked really well for pretty much all the photographers that I've helped... which is what's called a dynamic search campaign... and it actually works incredibly well. - Ilana Wechsler
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives sim...