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Yaneck Wasiek of www.wasiofaces.com and www.wasiodigital.com is today's incredible guest!

While travelling recently, I shared that I had visited Poland in one of the emails I sent to PhotoBizX listeners and members.

That email prompted a response from Yaneck, who I learned was originally from Warsaw. He grew up there and left Poland at 20.

I also learned he runs a $600k+/ year studio with his wife.

And he has a Facebook Group with over 1000 members focusing on business, and his WASIO Digital platform to help photographers with digital marketing.

His photography business started in 2017, when they lived and worked in a tiny studio. From here, they moved to a larger home and converted part of it to a studio space - which was still tight, but functional. And in 2020, they moved the studio out of their home and have a beautiful, spacious, purpose-built studio in Los Angeles, USA.

Focusing on headshots, his work is first class, with an easy-to-navigate website and packed with information to serve any client — I was  looking forward to learning the secrets of his success.

In this interview, Yaneck shares the simple systems that helped him build a $600K/year headshot photography business.



Here's some more of what we covered in the interview:



The simple lead generation system Yaneck uses to bring in $15K corporate jobs — without chasing clients or relying on luck
How he turns one-off headshot sessions into long-term corporate relationships that keep paying year after year
The pricing setup that gets clients happily paying more — and why clear, honest pricing always beats “premium positioning”
Why consistency in lighting, background and crop can become your biggest advantage with repeat clients
The door-to-door strategy that built a six-figure studio from scratch — and how one free shoot turned into $150K in bookings
Why showing up and building relationships still beats any algorithm when it comes to growing your business
How Yaneck uses LinkedIn to attract steady work (and what most photographers get wrong there)
The landing page mistakes that quietly kill your conversions — and the small tweaks that actually make people enquire
How his automated follow-up system moves leads from “interested” to “booked” while he’s out shooting
The simple tech setup that keeps everything running smoothly — emails, texts, reminders, and all
The mindset shift that turns a creative hustle into a real business that runs smoothly and predictably
Yaneck’s advice for photographers ready to scale beyond themselves — and build something that works even when they’re not behind the camera








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I’d rather have four or five sessions every day and a full calendar than sit around waiting for premium clients who never book.
– Yaneck Wasiek
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