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Jenna Harrison of www.theuncommonway.com appears to be living her dream — and has been, ever since she threw in her great career to pursue her dreams of travel and freedom.

I first became aware of her when we connected via email, and she told me that she had built her business by implementing strategic constraints and sticking to a 3-day workweek.

Since then, she’s grown the business to a point that allowed her to retire her husband early, move their family to their dream location, buy their dream home, and live what she calls a “blue zone” lifestyle overseas.

As someone who’s all about living the life I want — and with that being the number one reason I started a photography business so that I could stop trading hours for money — I was keen to schedule this interview.

I did have some reservations, though.

Although she doesn’t label herself as a mindset coach, there’s definitely a hint of those “woo-woo” concepts that I’m a little wary of.

But then I read and watched some of the success stories from the business owners she’s helped… and it’s clear there’s a ton we can learn and apply to our own businesses.

In this interview, Jenna shares how you can build a 3-day workweek photography business by focusing on mindset, smart systems, and designing your business to serve the life you actually want.



Here's some more of what we covered in the interview:



From wedding bookings to world travel – how Jenna built freedom into her photography business
Why mindset, not marketing, became the secret weapon behind her rapid growth
The sales shift that turned awkward chats into confident, high-converting conversations
Breaking free from the business fishbowl and spotting opportunities others miss
How working with a Princeton-trained coach unlocked Jenna’s next level of success
The three pillars of a thriving photography business – unique offer, strong systems, CEO mindset
Pricing with confidence and why money mindset determines your income more than your skill
The discomfort hack – leaning into fear as the fuel for faster growth
From 30 days of going live to unstoppable visibility and resilience through practice
Why scheduling downtime is the real key to creativity and fresh photography ideas
CEO time vs editing time – how to structure your week for balance and growth
Building a sustainable business that thrives on your unique strengths and actually feels effortless
Overcoming scarcity thinking and shifting from “not enough” to “I’m worth it”
The small mindset tweaks that open the door to premium clients and bigger bookings
Smart systems that save hours and stop business overwhelm before it even starts
Living like the world’s healthiest communities – how Jenna’s Blue Zone lifestyle boosts her business success




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So whether someone's looking more for the strategy or looking more for the mindset, the truth is that it's always wrapped up together. If you don't believe in yourself,