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A couple of months ago,
I interviewed a UK-based photography business coach, Kenny Martin — also known as The Studio Doctor.
His recipe for success was to shoot portraits, focus on the numbers, get people in front of your camera as often as possible and give them the chance to spend more.
He and what he shared were a big hit with listeners.
Then he surprised me with this email...
Kenny says:
I never mentioned that my daughter Natalie is one of the top wedding photographers practising today: incredible work, incredible business and a completely different approach to most wedding photographers.
As well as being an awesome shooter she was one of my best salespeople and contributed £3.2 million over 7 years.
Then she moved from sales and went all in on weddings and has never looked back.
Top Fearless Photographer in Scotland, Top 10 wedding photographer in the UK, UK Wedding Photographer of the Year a couple of times and awards left, right and centre from other associations.
It's obvious how proud Kenny is of Natalie.
But what really sparked my interest, aside from her accolades and incredible portfolio... is why in the world would she be focusing on weddings when all I'm guessing she's been told is portraits are the way to go for a successful business.
In this interview, Natalie shares how she books £3,000+ wedding photography packages by leading with albums, not digital files... in fact, she doesn't even offer the digitals.
Here's some more of what we covered in the interview:
The mindset shift that keeps wedding photography exciting — even after hundreds of weddings
Why chasing joy instead of money can actually grow your profits
How Natalie consistently books £3,000+ weddings in a market that says “you can’t charge that here”
The surprising power of meeting couples face-to-face (or on Zoom) before talking price
The exact moment she asks couples to book — and why it works so well
How to handle “you’re out of our budget” without dropping your prices or apologising
The simple strategy that keeps her top of mind with Scotland’s best wedding venues
Why leading with albums (not digital files) completely changes client perception and sales
The client experience move that turns every couple into a raving fan and future referrer
How to stay visible and relevant on social media — without it taking over your life
Why Natalie’s playing the long game and slowly shifting into education — on her own terms
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I’ve never shot a wedding where the couple have the digital files included — the album comes first, always.– Natalie Martin
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