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Jason Guy of www.jgboudoir.com is a US-based boudoir photographer with 10 years of experience photographing women.

In an email exchange, he told me that after listening to a bunch of interviews with other boudoir photographers, his processes differ from what he'd heard.

He told me he'd never been interviewed before but would be happy to talk business and marketing.

Following a little look around, I discovered his detailed boudoir guide, which goes into more detail than I'd seen before, covering topics like Hair Removal, Tan Lines, Teeth Whitening, and a Blueprint to Tone Up & Become Unrecognisable in 6 Months.

There was another detailed post on his process for making toddler moms look like models.

He has his price list clearly visible on his website, and you will love the retro photo viewer he offers.

For someone who fell into boudoir photography by accident, he seems to be doing a hell of a job!

In this interview, Jason shares how four clients a month became a $200K photography business.



Here's some more of what we covered in the interview:



The unexpected career shift that took Jason from painting contractor to boudoir photographer—and how his trade background surprisingly gave him an edge behind the camera
How using boudoir as a “training tool” to master posing and direction turned into a business that helps women see themselves differently
Why photographing models can be harder than working with everyday women—and how Jason earns trust and confidence from clients who’ve never been in front of a camera
The client experience that converts nervous first-timers into raving fans and has them referring friends before they’ve even seen their photos
How Jason attracts health-focused, motivated clients without relying on censored ads or social algorithms that bury his work
The simple offline marketing tool that keeps bookings coming—and why Jason always hands out more referral cards than people ask for
A sales process that never feels pushy—how he designs albums clients can’t say no to while keeping everything transparent and ethical
Why SEO is especially brutal for boudoir photographers and the smart way Jason keeps ranking even when Google penalises his content
His clever de-indexing strategy protects client privacy and still drives organic traffic to his site
The email-first system that filters time-wasters and ensures he only works with clients who align with his brand and values
The balance between risqué and refined—how Jason’s “show everything and show nothing” approach keeps his work artistic, elegant, and in demand
Why branching out into portraits and headshots keeps his creativity sharp and his income steady all year round
A partnership idea any boudoir photographer could steal—how third-party collaborations can deliver a steady stream of dream clients through trusted local businesses








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