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MI Podcast
Nikhil Kumar
72 episodes
20 hours ago
A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1
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All content for MI Podcast is the property of Nikhil Kumar and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1
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Business
Episodes (20/72)
MI Podcast
MI Podcast Ep 72 - Talent matchmaking in media industry feat. Jennyta S (Casting Director)

Episode 72 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Precap

01:30 - Introduction

17:35 - What are the revenue channels for casting agencies?

26:15 - From your experience, what makes a celebrity the ‘right fit’ for a brand endorsement? Is it just about popularity (how do you measure it) or are there deeper alignment factors marketers should consider?

34:25 - How can marketing professionals work more effectively with casting directors and talent agencies during the planning stages of a campaign?

37:46 - What are some red flags or common mistakes marketers make when casting celebrities or influencers for a brand?

40:48 - With the constant rise of influencer marketing budgets & recruiting of digital talent, how has the casting process (for digital talent) evolved in the last 2-3 years?

46:18 - Can you walk us through a case where a casting decision significantly elevated a brand campaign or conversely, when a mismatch led to challenges?

49:53 - What is the role of social media in today’s casting process?

55:32 - What are the different revenue streams for an artist today?

59:42 - What are the best practices for an artist in order to optimize the volume of opportunities to get projects (an actor to get more roles, a singer to get more live shows etc.)

01:06:02 - How does Auditionify bring the recruiters & artists together in an efficient way which is mutually beneficial?

01:12:08 - ConclusionAuditionify - https://www.auditionify.com/Jennyta's Socials:https://www.linkedin.com/in/srushti-santosh-sawant-b28466102/ https://www.instagram.com/jenn__ethics/#marketing #media #casting #talentmanagement #nikhilkumarmarketing #mipodcast

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2 months ago
1 hour 18 minutes 9 seconds

MI Podcast
MI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)

Episode 71 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

23:26 - What are the most common blind spots that businesses face when planning for growth?

28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?

34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?

45:10 - How do you differentiate between good growth and bad growth?

01:00:05 - You've worked with some of India's leading media houses, how has the role of marketing evolved in the media & entertainment space over the last decade?

01:10:00 - In the world of OTT, what makes a marketing campaign truly cut through the clutter today?

01:15:02 - How do you balance performance metrics with brand storytelling when marketing shows or platforms in the media industry?

01:19:19 - With the rise of AI and data-driven content recommendations, how do you see the future of audience targeting and personalization in media marketing?

01:26:33 - Conclusion


Divya's Socials:

https://www.linkedin.com/in/divyadixit2022/

https://www.instagram.com/divyadixit_diva/

#marketing #media #growthhacking #contentmarketing #nikhilkumarmarketing #mipodcast

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4 months ago
1 hour 34 minutes 28 seconds

MI Podcast
MI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)

Episode 70 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

01:38 - Komal's Background

06:15 - Intrinsic qualities required to succeed as a psychologist

08:28 - The use of psychology in different fields

12:32 - Understanding consumer behavior in media consumption via psychology

21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs

29:48 - Opportunities for phycologists in the market

37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025?

50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience?

59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively?

01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries?

01:06:24 - How can sales related messaging be optimized from a psychological perspective?

01:15:06 - How to handle corporate office dynamics from a psychological perspective?

01:32:18 - Time management tips for working professionals

01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion

Komal's Socials:

https://www.linkedin.com/in/komalfrfr/

https://www.youtube.com/@makeyourselfcomfortable_myc

https://www.instagram.com/makeyourselfcomfortable_myc/

#marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast

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5 months ago
2 hours 50 seconds

MI Podcast
MI Podcast Ep 69 - Content Security for Content Creators feat. Vineet Kumar (Bytescare)

Episode 69 - MI Podcast


Nikhil Kumar (https://linktr.ee/nikhilkumar.official)


Timestamps:


00:00 - Introduction

31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators?

52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively?

01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams?

01:11:15 - How has the nature of online piracy evolved in recent years and what unique challenges does this pose to content creators?

01:21:10 - How does Bytescare ensure it respects user privacy while collecting and analyzing data to identify piracy?

01:22:28 - How does Bytescare adapt its strategies to handle piracy in different regions, especially where laws and enforcement might vary widely?

01:26:32 - Do you collaborate with content platforms or social media networks to combat piracy, and if so, what does that collaboration look like ?

01:31:07 - Conclusion

Bytescare - https://bytescare.com/

Bytescare's Socials:

LinkedIn - https://www.linkedin.com/company/bytescare/

Instagram - https://www.instagram.com/bytescare_official/

#marketing #media #contentsecurity #digitalprotection #nikhilkumarmarketing #mipodcast

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6 months ago
1 hour 47 minutes 14 seconds

MI Podcast
MI Podcast Ep 68 - Content Creation & Social Media Trends 2025 feat. Aditi Rathore (Brand Solutions Strategist)

Episode 68 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction08:35 - What are the biggest content creation trends we can expect in 2025, and how should brands adapt?23:15 -With AI-generated content on the rise, how can brands and creators maintain authenticity and engagement?33:38 - Short-form vs. long-form content: How should brands balance their strategy?40:04 - How should brands approach storytelling in their content to create deeper connections with their audience?43:54 - What are some innovative branded content formats that will gain traction in 2025?50:42 - With social commerce becoming more prevalent, how can brands integrate content marketing with direct sales strategies?56:10 - How is influencer monetization evolving, and what new revenue streams will be most lucrative in 2025?01:00:28 - What role will micro and nano influencers play in branded content and how can brands leverage them effectively?01:10:51 - ConclusionAditi's Socials:LinkedIn - https://www.linkedin.com/in/aditi-rathore-0365a1341/ Instagram - https://www.instagram.com/unforgeettable_one/#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

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7 months ago
1 hour 14 minutes 44 seconds

MI Podcast
MI Podcast Ep 67 - Tips & Tricks to Successful Content Creation for the Digital World feat. Mudrika Kavadia (Writer)

Episode 67 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn?

35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement?

39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn?

42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video?

50:18 - What’s the most effective way to spark meaningful interactions with your followers through content?

58:19 - How can creators repurpose older content effectively without it feeling repetitive to their audience?

01:02:28 - What are some unconventional ways to overcome creative block and reignite your inspiration as a creator?

01:06:19 - What’s one mistake you see new content creators making and how can they avoid it?

01:13:07 - How do you approach planning your content calendar to stay organized and on top of trends?

01:16:53 - How do you measure the success of a piece of content - beyond likes and shares?

01:20:16 - Conclusion


Mudrika's Socials:

LinkedIn - https://www.linkedin.com/in/mudrikakavdia/

Instagram - https://www.instagram.com/mudrikakavdia/


#marketing #media #contentcreation #socialmedia #nikhilkumarmarketing #mipodcast

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7 months ago
1 hour 27 minutes 56 seconds

MI Podcast
MI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)

Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)


Timestamps:


00:00 - Introduction

16:02 - How has the rise of digital media transformed the traditional role of PR in brand management?

27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media?

34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy?

39:18 - How can brands leverage data analytics to drive more effective PR campaigns in the digital space?

43:23 - What are the best practices for crisis management in a world where negative news can go viral within minutes?

53:10 - What role does storytelling play in building media relationships and crafting impactful PR campaigns today?

58:42 - How do you approach the challenge of engaging multiple stakeholders across various digital platforms while maintaining a cohesive PR strategy?

01:03:46 - What metrics should senior marketers and PR professionals focus on to measure the success of digital PR efforts?

01:06:36 - How do you see emerging trends like AI and automation impacting the future of PR, particularly in brand reputation management?

01:08:16 - Image management

01:13:54 - Conclusion Bhawna's Socials: LinkedIn - https://www.linkedin.com/in/bhawnakapoor44/ Instagram - https://www.instagram.com/bhawnakapoor44/ #marketing #media #digitalpr #influencermarketing #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 21 minutes 34 seconds

MI Podcast
MI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)

Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/)


Timestamps:

00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field?

16:08 - How has media planning evolved since you first started in the industry?

30:12 - What are the core principles of effective media planning that you follow?

44:26 - How do you approach media planning for diverse brands?

54:10 - What are some of the latest trends in media planning that marketers should be aware of?

01:00:42 - How has digital media impacted traditional media planning strategies?

01:10:25 - How do you measure the success of a media planning campaign?

01:19:05 - What advice would you give to aspiring marketers looking to make a career in media planning?

01:21:12 - Time management tips for marketers

01:25:08 - Conclusion


#marketing #media #mediaplanning #performancemarketing #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 31 minutes 40 seconds

MI Podcast
MI Podcast Ep 64 - Branding Building 2024 feat. Vinita Khadka (Marketer & Fiction Author)

Episode 64 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Vinita Khadka's Socials:

LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/

Instagram - https://www.instagram.com/lastminute_quotes/

Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ

Timestamps:

0:00 - Introduction

20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future?

25:48 - What role does storytelling play in building a strong brand identity and how can companies effectively incorporate it into their marketing strategy?

32:02 - Can you share an example of a brand that successfully pivoted its marketing strategy in response to a crisis? What lessons can be learned from their approach?

38:40 - How can brands build a strong community around their products or services and what are the benefits of doing so? 45:12 - What are some innovative ways brands can leverage data and analytics to refine their marketing strategies?

54:43 - How do cultural differences impact global branding strategies and how can companies navigate these challenges?

01:01:37 - What are the emerging technologies that you believe will have the biggest impact on branding and marketing in the next decade?

01:05:22 - How can companies balance the need for innovation with the need to stay true to their core brand values?

01:13:08 - Vinita's Book - Inanimate Monologues: 12 voices, 12 lives! 01:28:36 - Conclusion

#marketing #media #branding #storytelling #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 31 minutes 19 seconds

MI Podcast
MI Podcast Ep 63 - Growth Guide for Business Founders feat. Zaunty Gupta (Business Coach)

Episode 63 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Zaunty Gupta's Socials: LinkedIn - https://www.linkedin.com/in/businesscoachzaunty/ Instagram - https://www.instagram.com/zaunty_gupta/ Timestamps: 0:00 - Introduction 2:07 - Zaunty's background and what inspired him to become a coach for business founders? 05:42 - Zaunty's television career 12:34 - Zaunty's entrepreneurial journey 28:24 - What unique challenges do business founders face that inspired you to focus on this niche? 34:46 - Why is creating clarity of goals so crucial for business founders? 38:24 - HR practices for small enterprises 44:14 - Can you share a success story where your coaching significantly impacted a founder’s business? 48:28 - Are there a lot of opportunities for startups in India? 01:01:08 - 3 pillars of Zaunty's coaching 01:03:12 - Conclusion #marketing #media #entrepreneurship #businesscoaching #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 8 minutes 9 seconds

MI Podcast
MI Podcast Ep 62 - Content Marketing for Beauty Industry feat. Khanak Mehta (Tata CLiQ)

Episode 62 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)


Timestamps:


0:00 - Introduction

01:26 - Khanak’s background and journey

06:32 - Pro tips to crack marketing interviews

21:21 - Evolution of influencer marketing in the beauty industry

34:06 - Picking the right influencer for your brand

46:23 - Power of UGC in marketing strategies

52:43 - Acing short-form video content creation

58:34 - Working with experts as influencers

01:00:29 - Role of storytelling in creating memorable content

01:04:41 - Creating campaigns that stand out

01:08:59 - Optimising content for e-commerce platforms

01:14:00 - What’s coming up next in the beauty industry

01:20:50 - Tips for people wanting to enter the beauty industry

01:27:00 - Conclusion Khanak Mehta's Socials: LinkedIn - https://www.linkedin.com/in/khanakmehta/ Instagram - https://www.instagram.com/khanakxx/

#marketing #media #contentmarketing #beautyindustrymarketing #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 27 minutes 19 seconds

MI Podcast
MI Podcast Ep 61 - LinkedIn Optimization feat. Harshanki Thakker (LinkedIn Specialist)

Episode 61 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Harshanki Thakker (https://www.linkedin.com/in/harshanki/) Timestamps: 00:00 - Introduction 11:56 - What are the key benefits of using LinkedIn for lead generation compared to other social media platforms for your business? 20:00 - How can businesses optimize their LinkedIn profiles to attract and engage with their target audience effectively? 51:53 - What are some effective strategies for identifying and connecting with potential leads on LinkedIn? 01:01:29 - What role does networking and relationship-building play in successful lead generation on LinkedIn? 01:12:08 - What are some best practices for engaging with leads on LinkedIn without coming across as too salesy or intrusive? 01:24:56 - How can LinkedIn's advertising options be utilized to target and convert leads effectively? 01:28:09 - What metrics should businesses track to measure the success of their lead generation efforts on LinkedIn & how can they use this data to optimize their strategies? 01:31:11 - Conclusion

#marketing #media #linkedinmarketing #leadgeneration #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 34 minutes 42 seconds

MI Podcast
MI Podcast Ep 60 - Ecommerce Operations & Marketing feat. Saniya Jain (Q-Commerce Specialist)

Episode 60 - MI Podcast

 

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

 

Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/)

 

00:00 - Introduction

15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them?

21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations?

24:58 -  How should you leverage organic & paid content as an e-commerce brand?

35:11 -  Influencers for e-commerce - How you leverage them to grow your channels

39:42 - How can e-commerce businesses ensure a consistent and positive brand positioning for their products amidst intense competition?

47:57 - How can e-commerce businesses strategically price their products to attract customers while maintaining profitability?

53:33 - What are the key considerations for promoting products on marketplaces like Amazon & how can businesses maximize their visibility & sales?

58:16 - What are some common mistakes or misconceptions businesses make while selling on Amazon, and how can they avoid them?

01:02:25 - How important is social commerce in today's e-commerce landscape & what are some effective tactics for driving sales through social media platforms?

01:09:47 - What role do customer reviews and ratings play in influencing purchasing decisions on e-commerce platforms & how can businesses manage and leverage them effectively?

01:16:01 - ONDC - Journey

01:21:52 - What does it mean for a brand to present on quick platforms? What are the key challenges brands face on these platforms?

01:25:16 - Conclusion

 

#marketing #media #ecommercemarketing #quickcommerce #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 29 minutes 16 seconds

MI Podcast
MI Podcast Ep 59 - Offline Marketing feat. Pranjali Dave (Brand Consultant)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/)


Timestamps - 00:00 - Introduction 26:28 - What is offline marketing & how does it differ from online marketing? 31:50 - Why should businesses still invest in offline marketing strategies in the digital age? 41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines? 48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses? 58:30 - How does OOH advertising contribute to a brand's visibility? 01:04:08 - Why are on ground events & sponsorships important components of offline marketing? 01:13:34 - What are the advantages of face to face interactions at industry events in marketing your brand? 01:18:30 - How can business optimize their point of sale marketing to influence customer decisions? 01:25:25 - What are some creative & unconventional guerilla marketing tactics that have proven successful? 01:29:38 - How do giveaways contribute to brand awareness & customer loyalty? 01:36:14 - Conclusion

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1 year ago
1 hour 38 minutes 46 seconds

MI Podcast
MI Podcast Ep 58 - Unlocking Content Insights feat. Nandini Agrawal (Social Media @ Lenskart)

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/) Timestamps:


00:00 - Introduction

05:44 - What is the importance of authenticity in influencer content and its resonance with audiences?

11:32 - Analysis of successful influencer-brand partnerships

17:34 - Examining effective content formats and strategies employed by content creators to captivate their followers

20:42 - Exploring how content creators cultivate communities around their personal brand

28:32 - Showcasing real-world examples of some awesome content creators & some of their content that we can learn from

38:42 - Q & A: What is your take on para-social relationships with influencers/content creators?

42:48 - Q & A: Which kind of creators should young adults follow to grow?

48:46 - Q & A: How do you define stardom or star appeal in today’s day & age?

52:08 - Q & A: How do we achieve authenticity in brand collaborations from the POV of a content creator & a marketer?

57:15 - Q & A: What is the balance needed between style & substance in content?

01:00:50 - Q & A: How can we distribute content organically to optimize reach?

01:05:46 - Q & A: How does a viewer become a loyal follower on social media?

01:10:42 - Conclusion

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1 year ago
1 hour 15 minutes 6 seconds

MI Podcast
MI Podcast Ep 57 - Content Marketing Trends 2024 feat. Tara Kapur (Duolingo) Ex Netflix

Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Precap 01:30 - Introduction 03:20 - About Tara's professional journey 08:06 - Tara's career transition from journalism to marketing 11:28 - Advice to marketing & advertising content presenters 14:24 - The increasing importance of high quality original content for marketing 17:24 - Designing a social media strategy as a content marketer 20:32 - Tara's stint at Neflix 26:20 - "Money Heist" marketing campaign 28:10 - "Stranger Things" marketing campaign 29:20 - How has the entertainment industry undergone massive changes in the digital era 32:12 - How should artists work in the AI age 34:30 - The rise of the talent management industry 36:42 - Tara's profile at Doulingo 40:53 - Best marketing practices to retain consumers 44:16 - Managing social media channels & online communities 48:38 - Paid social media content promotion 50:48 - Doulingo Dunki campaign 53:50 - How to optimize your social media profile as an entertainment industry professional 01:00:15 - Conclusion Tara Kapur's Socials - LinkedIn - https://www.linkedin.com/in/tara-kapur/ Instagram - https://www.instagram.com/tara.kapur/ #marketing #media #contentmarketing #entertainmentindustrymarketing #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 1 minute 47 seconds

MI Podcast
MI Podcast Episode 56 - Organic Social Media feat. Sukanya Chatterjee

Episode 56 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)


Timestamps:00:00 - Introduction

03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry?

12:46 - Sukanya's journey from HR to marketing

20:15 - What is the significance of organic social media in today's digital landscape?

26:55 - Approach towards marketing via expos

28:38 - The actual customer oriented approach in marketing

30:08 - Actual influence of an influencer

38:50 - Actual deliverables for an influencer

40:08 - Reach vs Effectiveness of an Influencer

43:06 - How do you balance between organic & paid social media?

48:20 - Being choosy when selecting clients

50:00 - What are the key elements of a successful organic social media strategy?

57:58 - In the ever-evolving world of social media algorithms, how can businesses stay ahead and maximize their organic reach?

01:03:32 - Can you share some common mistakes businesses make in their organic social media approach and how to avoid them?

01:05:38 - Should a digital marketing consultant or agency market themselves as an expert in a particular industry?

01:10:02 - Having a process of who to work with beyond commercials

01:10:43 - Can you share any upcoming trends in organic social media?

01:12:06 - Conclusion Sukanya Chatterjee's Socials - LinkedIn - https://www.linkedin.com/in/sukanyasarkar/ Instagram (Encompass Ideas) - https://www.instagram.com/encompass_ideas/ #marketing #media #organicsocialmedia #socialmediamarketing #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 16 minutes 31 seconds

MI Podcast
MI Podcast Episode 55 - Content Marketing for Startups feat. Pallavi Tyagi (Founder @ 26 Tech Services)

Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)


Timestamps -


00:00 - Introduction

12:58 - Can you briefly explain what content marketing is and why it's crucial for startups?

17:24 - How has the landscape of content marketing evolved in recent years, especially for startups?

20:12 - What is a content funnel, and how does it play a role in the success of a startup's marketing strategy?

32:26 - What are the key elements of creating engaging and valuable content for startups?

34:18 - How can startups identify and address the specific needs and pain points of their target audience through content?

40:18 - What role does content play in lead nurturing, and how can startups build effective lead nurturing campaigns?

43:06 - Can you share some successful examples of startups that have excelled in lead nurturing through their content?

47:10 - What are some common challenges that startups face in implementing effective content marketing strategies, and how can they overcome them?

51:52 - Are there any misconceptions or myths about content marketing for startups that need to be addressed?

53:55 - Beyond creation, how important is the distribution and amplification of content for startups, and what strategies work best?

01:02:00 - What are some timeless principles that startups can follow, regardless of the ever-evolving nature of content marketing?

01:04:55 - Any upcoming trends or technologies in content marketing that startups should keep an eye on

01:08:44 - Suggested AI stack for content creation

01:12:38 - Examples of effective content marketing directly optimizing sales in a small period of time

01:15:52 - Persona wise content marketing strategies

01:23:34 - Optimizing reach of niche domain related content

01:26:28 - Conclusion

Pallavi Tyagi's Socials - LinkedIn - https://www.linkedin.com/in/pallavityagi/ Instagram - https://www.instagram.com/pallavi26tech Facebook - https://www.facebook.com/pallavi26tech #marketing #media #contentmarketing #startupmarketing #nikhilkumarmarketing #mipodcast

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1 year ago
1 hour 30 minutes 32 seconds

MI Podcast
MI Podcast Episode 54 - Moment & Meme Marketing feat. Rashika Dass (Founder @ The Urban Chief)

Episode 54 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 18:44 - What is moment marketing & what is its relevance? 25:39 - What is meme marketing & what is its relevance? 36:58 - How do brands strike the right balance between being timely and ensuring their content remains relevant to their audience? 46:54 - How can brands encourage user-generated memes and content during specific moments & how does this contribute to the overall strategy? 50:26 - What output should brands be looking at to measure the impact of their moment and meme marketing efforts? 01:01:28 - How can moment and meme marketing seamlessly integrate with traditional marketing campaigns to create a cohesive brand narrative? 01:03:36 - Are there differences in approaching moment and meme marketing for global events versus local or niche moments? 01:07:29 - What challenges do brands commonly face in executing moment and meme marketing, and what strategies can help them overcome these challenges? 01:14:20 - Conclusion Rashika's Socials - LinkedIn - https://www.linkedin.com/in/rashikadass-growthmarketer/ Instagram - https://www.instagram.com/the.urbanchief/ #marketing #media #momentmarketing #mememarketing #nikhilkumarmarketing #modernintelligencechannel

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1 year ago
1 hour 25 minutes 23 seconds

MI Podcast
MI Podcast Episode 53 - Content Marketing Strategy for LinkedIn feat. Kanishka Gopal (LinkedIn Expert)

Episode 53 - MI Podcast


Nikhil Kumar (https://linktr.ee/nikhilkumar.official)


Time Stamps


00:00 - Introduction

04:55 - How did you get into LinkedIn content marketing (Kanishka)?

08:10 - How would you describe the unique advantages of using LinkedIn for content marketing compared to other social media platforms?

15:28 - What trends have you noticed in the way professionals engage with content on LinkedIn?

22:20 - What elements make for a successful LinkedIn content marketing strategy?

19:30 - How can event organizers encourage attendees to refer others to the event?

27:38 - How do you design content funnels on LinkedIn?30:54 - Are there specific techniques on LinkedIn that you find particularly effective for audience targeting?

34:10 - How do you determine which LinkedIn format is most suitable for a particular message or goal?

38:28 - What key metrics do you prioritize when measuring the success of a LinkedIn content marketing campaign?

40:32 - How do you adjust your strategy based on the data and analytics you gather?

45:35 - How do you stay updated on changes to the LinkedIn algorithm, and how have these changes influenced your approach to content marketing?

51:48 - Tips for individuals looking to enhance their personal brand through LinkedIn content?

57:48 - Misconceptions about LinkedIn content marketing

01:03:58 - Where do you see the future of LinkedIn content marketing heading? What emerging trends or strategies should marketers should be prepared for?

01:09:24 - Conclusion


Kanishka's Socials -


LinkedIn - https://www.linkedin.com/in/kanishka-gopal/

Instagram - https://www.instagram.com/brandingwithkani/


#marketing #media #linkedinmarketing #contentmarketing #nikhilkumarmarketing #modernintelligencechannel

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1 year ago
1 hour 11 minutes 46 seconds

MI Podcast
A podcast for all things marketing and media related. Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Podcast Socials - https://www.youtube.com/@ModernIntelligence1/ https://www.instagram.com/modernintelligence1/ https://www.facebook.com/modernintelligence1