Episode 56 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:00:00 - Introduction

03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry?

12:46 - Sukanya's journey from HR to marketing

20:15 - What is the significance of organic social media in today's digital landscape?

26:55 - Approach towards marketing via expos

28:38 - The actual customer oriented approach in marketing

30:08 - Actual influence of an influencer

38:50 - Actual deliverables for an influencer

40:08 - Reach vs Effectiveness of an Influencer

43:06 - How do you balance between organic & paid social media?

48:20 - Being choosy when selecting clients

50:00 - What are the key elements of a successful organic social media strategy?

57:58 - In the ever-evolving world of social media algorithms, how can businesses stay ahead and maximize their organic reach?

01:03:32 - Can you share some common mistakes businesses make in their organic social media approach and how to avoid them?

01:05:38 - Should a digital marketing consultant or agency market themselves as an expert in a particular industry?

01:10:02 - Having a process of who to work with beyond commercials

01:10:43 - Can you share any upcoming trends in organic social media?

01:12:06 - Conclusion Sukanya Chatterjee's Socials - LinkedIn - https://www.linkedin.com/in/sukanyasarkar/ Instagram (Encompass Ideas) - https://www.instagram.com/encompass_ideas/ #marketing #media #organicsocialmedia #socialmediamarketing #nikhilkumarmarketing #mipodcast