Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Precap 01:30 - Introduction 03:20 - About Tara's professional journey 08:06 - Tara's career transition from journalism to marketing 11:28 - Advice to marketing & advertising content presenters 14:24 - The increasing importance of high quality original content for marketing 17:24 - Designing a social media strategy as a content marketer 20:32 - Tara's stint at Neflix 26:20 - "Money Heist" marketing campaign 28:10 - "Stranger Things" marketing campaign 29:20 - How has the entertainment industry undergone massive changes in the digital era 32:12 - How should artists work in the AI age 34:30 - The rise of the talent management industry 36:42 - Tara's profile at Doulingo 40:53 - Best marketing practices to retain consumers 44:16 - Managing social media channels & online communities 48:38 - Paid social media content promotion 50:48 - Doulingo Dunki campaign 53:50 - How to optimize your social media profile as an entertainment industry professional 01:00:15 - Conclusion Tara Kapur's Socials - LinkedIn - https://www.linkedin.com/in/tara-kapur/ Instagram - https://www.instagram.com/tara.kapur/ #marketing #media #contentmarketing #entertainmentindustrymarketing #nikhilkumarmarketing #mipodcast