Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/) Timestamps:

00:00 - Introduction

05:44 - What is the importance of authenticity in influencer content and its resonance with audiences?

11:32 - Analysis of successful influencer-brand partnerships

17:34 - Examining effective content formats and strategies employed by content creators to captivate their followers

20:42 - Exploring how content creators cultivate communities around their personal brand

28:32 - Showcasing real-world examples of some awesome content creators & some of their content that we can learn from

38:42 - Q & A: What is your take on para-social relationships with influencers/content creators?

42:48 - Q & A: Which kind of creators should young adults follow to grow?

48:46 - Q & A: How do you define stardom or star appeal in today’s day & age?

52:08 - Q & A: How do we achieve authenticity in brand collaborations from the POV of a content creator & a marketer?

57:15 - Q & A: What is the balance needed between style & substance in content?

01:00:50 - Q & A: How can we distribute content organically to optimize reach?

01:05:46 - Q & A: How does a viewer become a loyal follower on social media?

01:10:42 - Conclusion