Episode 54 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 18:44 - What is moment marketing & what is its relevance? 25:39 - What is meme marketing & what is its relevance? 36:58 - How do brands strike the right balance between being timely and ensuring their content remains relevant to their audience? 46:54 - How can brands encourage user-generated memes and content during specific moments & how does this contribute to the overall strategy? 50:26 - What output should brands be looking at to measure the impact of their moment and meme marketing efforts? 01:01:28 - How can moment and meme marketing seamlessly integrate with traditional marketing campaigns to create a cohesive brand narrative? 01:03:36 - Are there differences in approaching moment and meme marketing for global events versus local or niche moments? 01:07:29 - What challenges do brands commonly face in executing moment and meme marketing, and what strategies can help them overcome these challenges? 01:14:20 - Conclusion Rashika's Socials - LinkedIn - https://www.linkedin.com/in/rashikadass-growthmarketer/ Instagram - https://www.instagram.com/the.urbanchief/ #marketing #media #momentmarketing #mememarketing #nikhilkumarmarketing #modernintelligencechannel