Episode 70 - MI Podcast

Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Timestamps:

00:00 - Introduction

01:38 - Komal's Background

06:15 - Intrinsic qualities required to succeed as a psychologist

08:28 - The use of psychology in different fields

12:32 - Understanding consumer behavior in media consumption via psychology

21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs

29:48 - Opportunities for phycologists in the market

37:47 - How has consumer psychology evolved in recent years and what major psychological shifts are shaping marketing in 2025?

50:14 - What are some emerging psychological triggers that brands can leverage to create stronger emotional connections with their audience?

59:18 - With growing digital fatigue, how can brands use psychology to capture and retain consumer attention more effectively?

01:03:32 - What role does hyper-personalization play in marketing psychology and how can brands use it without crossing privacy boundaries?

01:06:24 - How can sales related messaging be optimized from a psychological perspective?

01:15:06 - How to handle corporate office dynamics from a psychological perspective?

01:32:18 - Time management tips for working professionals

01:42:42 - How to rise above the victim culture in society?01:51:06 - Conclusion

Komal's Socials:

https://www.linkedin.com/in/komalfrfr/

https://www.youtube.com/@makeyourselfcomfortable_myc

https://www.instagram.com/makeyourselfcomfortable_myc/

#marketing #media #psychology #consumerbehavior #nikhilkumarmarketing #mipodcast