Getting to the Point

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Getting to the Point

bigsmall.works

31 episodes

3 months ago

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

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All content for Getting to the Point is the property of bigsmall.works and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Episodes (20/31)

Getting to the Point

With Nick Rawlings, Gigaclear CMO, on hyper-local marketing

In this episode, we’re joined by Nick Rawlings, CMO of Gigaclear, to talk hyper-local marketing. Gigaclear brings ultra-fast broadband to rural communities - and Nick shares how they communicate with those communities in a way that’s targeted, effective, and grounded in real-world insight. From TV campaigns to village hall meetings, we dive into the balance between smart localisation and not over-personalising to the point of diminishing returns. Plenty here for anyone navigating regional marketing, community engagement, or scaling trust at a local level.

Hosted on Acast. See acast.com/privacy for more information.

3 months ago

26 minutes 39 seconds

Getting to the Point

With Tristan Pineiro on reinventing Grindr - from hookup app to global community

In this episode we're joined by Tristan Pineiro, marketing lead at Grindr, to hear how Grindr is evolving from its origins as a hookup app to become a powerful cultural platform. With the share price soaring an impressive 400% in just 24 months, Tristan breaks down the strategies driving this growth - from authentic community engagement to innovative campaigns that resonate far beyond the app. Plenty of insights here for marketers in all categories, plus we find out what's inside the big yellow Grindr bus and hear about Tristan’s surprisingly expensive collecting habit.

Hosted on Acast. See acast.com/privacy for more information.

4 months ago

25 minutes 24 seconds

Getting to the Point

With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500

We’re talking television advertising in this episode, joined by ITV’s Jason Spencer and Callum Taylor. In particular, we dive into all the ways they’re making TV advertising much more accessible - and significantly more affordable - than many CMOs might assume. Jason and Callum break down the innovations that are reshaping how brands of all sizes can approach television - from targeting capabilities and regional flexibility to 'pause ads' on ITVX and help for brands making their TV debuts. Whether you’re a startup wondering what TV can do for you or a seasoned CMO with decades of making commercials, this episode will challenge your assumptions and open your eyes to the new possibilities in TV advertising.

Hosted on Acast. See acast.com/privacy for more information.

6 months ago

29 minutes 39 seconds

Getting to the Point

With Torie Wilkinson on marketing dens, fresh air and Ambassadogs as the CMO of Lovat Parks

Torie Wilkinson has gone from leading multi-million-pound banking campaigns to championing toasted marshmallows, muddy wellies, and the magic of slow living. As CMO of Lovat Parks - the UK’s first certified B Corp holiday park group - her world now revolves around digital detoxes, den-building, and countryside pub lunches, all woven into a brand story that encourages reconnection with nature.

We spoke with Torie about the unique challenges faced by CMOs in fast-growing scale-ups, where the business often grows faster than the marketing budget.

Torie shares how she’s building a brand that inspires people to switch off, get outside, and rediscover joy in life’s simple adventures. From scroll-stopping campaigns and Ambassadogs to the rise of meaningful travel, Torie proves that marketing can have both heart and impact.

A must-listen for anyone stepping into the scale-up CMO role or looking to build a brand with a clear point at the centre.

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

27 minutes 34 seconds

Getting to the Point

With John Beasley on marketing the disruptor brands Red Bull & Monster Energy

What’s the secret behind the marketing powerhouses of Red Bull and Monster Energy? In this episode, we dive deep with industry expert John Beasley to uncover the strategies that turned these brands into global disruptors. Hear the wild story of why John was stopped by the police while working for Virgin Atlantic, what it’s like to attend the legendary Red Bull College in Austria, and how a clear point at the centre is key to the success of these multi-billion-dollar giants. If you’re fascinated by bold branding and high-energy marketing, this episode is for you.

Hosted on Acast. See acast.com/privacy for more information.

7 months ago

24 minutes 3 seconds

Getting to the Point

With Jane Cunningham & Philippa Roberts on Marketing to Women and avoiding Brandsplaining

In this episode, we dive into the world of female audiences—their buying behaviors and how marketing often gets it wrong when targeting women. Guiding us are Jane Cunningham and Philippa Roberts, authors of Brandsplaining: Why Marketing is Still Sexist and How to Fix It. With 20 years of expertise, they share key insights and practical advice on how CMOs can avoid 'brandsplaining' and communicate more effectively with women.

Hosted on Acast. See acast.com/privacy for more information.

8 months ago

36 minutes 38 seconds

Getting to the Point

With Josie Brown on how esports is transforming the marketing of major brands - Thank you, Honda!

Exploring the world of esports with Josie Brown, Head of Marketing for Team Liquid - one of the most iconic organisations in competitive gaming. Josie reveals how esports is transforming the marketing of major brands - Thank you, Honda! - and explains what every CMO should know about this dynamic space.

Hosted on Acast. See acast.com/privacy for more information.

9 months ago

23 minutes 55 seconds

Getting to the Point

With Marsha Goei, on how Breeze is challenging the dating industry by taking online dating offline

When a bunch of students from Delft University of Technology hit on a new way to do online dating, they decided to test their idea on campus armed with printed paper profiles and a mobile phone. Having proven the concept they dropped out of university to build Breeze, a challenger dating brand. Since then, Breeze has facilitated over 250,000 dates and is gearing up for a big expansion into the UK in 2024.

In this episode, co-founder Marsha Goei shares the story behind Breeze's rapid rise, offering insights into launching a business, tackling early-stage marketing challenges, and navigating the dynamic world of online dating.

Hosted on Acast. See acast.com/privacy for more information.

11 months ago

32 minutes 16 seconds

Getting to the Point

With Stephen Taylor on how to become a multi-category CMO

How do you become a CMO? What skills does the modern CMO need? What should you do in the first 100 days? How has the role changed as technology has developed? And how do you become that rare thing - the multi-category CMO? If anyone should know the answers, it's Stephen Taylor. Stephen started his career in the world of FMCG, with Gillette and Procter & Gamble, before rising to CMO for Samsung, PayPal, Nokia Phones and Pizza Express. Thanks to Stephen for sharing his insights and anecdotes along with some good advice for aspiring marketers looking to take on the CMO role themselves.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

43 minutes 15 seconds

Getting to the Point

With Poppy Mason-Watts on creating WaterBear, the "Netflix for the planet" streamer

Poppy Mason-Watts is co-founder of WaterBear, an 'impact media platform' that brings human stories and action together. We asked Poppy why the founders quit their jobs to start WaterBear, how they've gone from Day 1 to a community of 3m people, how you deal with the content rights to over a thousand films and what advice Poppy would give to CMOs when it comes to the controversial subject of 'Brand Purpose'.

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1 year ago

40 minutes 7 seconds

Getting to the Point

With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

Hugo Barbera is an award-winning art-director and AI creative specialist. His AI work ranges from the cover of Vogue magazine to exhibitions in Milan and New York. Hugo's talk in Cannes was one of the most interesting things we saw out there, so we were delighted to get him onto the pod to discuss his ideas in more depth. In this wide ranging conversation, we talk about the latest developments in AI creativity, how to prompt an AI image generator for the best results, how brands are using AI to creative more effective campaigns and what the future holds for human creatives.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

47 minutes 34 seconds

Getting to the Point

With Jo Fox, on the streaming wars. Who's winning and what's the future for TV?

In this episode, Jo Fox provides the insights as we explore the streaming wars. Who's winning? What are the latest trends in the sector? And where are we headed?

Netflix, Amazon Prime, Disney+, Max, Paramount+, Hulu, Peacock, ESPN+, Apple TV, AMC+, YouTube, Tubi, Pluto... With so many players launching so many brands, the future of TV has never been more exciting - or uncertain. Jo has has been right at the heart of this battle in recent years, as the former SVP, Consumer & Content Marketing, for NBCU, former Director of Marketing for NOW TV and former Director of Content Marketing for Sky. With experience of launching Peacock into the US market and driving growth for NOW TV and Sky in the UK, Jo shares some top insights on this dynamic sector as well as revealing her passion for paleontology.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

38 minutes 7 seconds

Getting to the Point

With Jimmy McLoughlin, former special advisor to the PM, on the jobs of the future.

Jimmy McLoughlin OBE, is a former special advisor to the Prime Minister on business, technology and entrepreneurship. During his 3 years at No.10, Jimmy's role was to brief the Prime Minister on what was happening to the economy and where the jobs of the future were coming from. On leaving No.10 he put all this experience to good use by creating the hit podcast 'Jimmy's Jobs of the Future', which is now in the top 0.5% of global podcasts and has charted as Apple's No.1 careers podcast. We spoke to Jimmy to find out how he went from Downing Street to podcast presenter, what he thinks the future of the British economy looks like and how he fits his passion for stand-up comedy into his day job.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

45 minutes 12 seconds

Getting to the Point

With Alfie Ranstead & Matt Falconer, on AI and how they raised $3m at an average age of 21.

Alfie and Matt, founders of Elo AI, are two of the smartest (and youngest) entrepreneurs in the AI sector. We caught up with them to find out how AI actually works, what it means for the creative industries and what it's like to raise $3m at an average age of just 21 years old.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

59 minutes 46 seconds

Getting to the Point

With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.

The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports forever. To understand what's going on, we spoke with Peter Hutton, former Sports Business Person of the Year. Peter has enjoyed a stellar sports media career, from starting out as a Sky Sports presenter at the dawn of the Premier League to being a Board Member of the Saudi Pro League today (via creating India's first national football league from scratch, directing the biggest Bollywood movie awards show and becoming CEO of Eurosport.) This is a good episode for any sports-fan marketers, with particular relevance for those in sports media, marketing or broadcasting.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

43 minutes 3 seconds

Getting to the Point

With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the centre of the storm as Director of Marketing & PR. We caught up with Jo to hear how the cruise industry steered its way through the crisis, as well as delving into audience insight and hearing some of the marketing strategies that drive this fascinating sector.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

43 minutes 53 seconds

Getting to the Point

With Josh Higgins, on being President Obama's Design Director

Josh Higgins' career history reads like something out of a novel. He began his working life touring the USA in a van with rock band Fluf, going on to release seven albums with MCA Universal. And that's before the chapters where he becomes Design Director for President Obama and builds a 200 strong team at Facebook. Josh is now VP Global Creative at Atlassian, the software business with a multi-billion dollar market-cap. It's a fascinating story and a particularly good episode for anyone interested in political advertising, the rhythm of an election campaign or for designers wondering what life might look like beyond the walls of their creative agency.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

34 minutes 5 seconds

Getting to the Point

With Pip Heywood, on how Thortful is disrupting the Greetings Card Industry by giving a platform to independent creatives

The UK greetings card industry has traditionally been dominated by brick-and-mortar retail chains. But now anyone with a creative streak can take a slice of this two billion pound market. Pip Heywood, Managing Director of Thortful, explains how uploading a hit card could pay off your mortgage, tells us how Thortful is disrupting the card market and reveals what she's learnt from moving out of the CMO role and into the management hot seat. This is a good episode for marketers with ambitions to one day run a business - and for creatives who think they could upload a million selling greetings card design.

Hosted on Acast. See acast.com/privacy for more information.

2 years ago

32 minutes 1 second

Getting to the Point

With David Meikle, author of Tuning Up, on the life-changing power of the Meikle Matrix

The marketing and advertising industries can be stressful places to work, as David Meikle discovered to his personal cost. But then a life-changing moment gave David a new perspective, allowing him to manage his stress and get his work-life back under control. In his new book, Tuning Up, David explains his insight and introduces The Meikle Matrix - a powerful tool to help others reduce stress in their own lives. The book makes particular reference to the marketing and advertising industries and is a good episode for anyone who's ever had a sleepless night because of a stressful work situation. "What took me three decades and a series of panic attacks to understand, David's book will teach you in a few hours." - Rory Sutherland

Hosted on Acast. See acast.com/privacy for more information.

2 years ago

38 minutes 32 seconds

Getting to the Point

With Karen Stacey on the Barbenheimer movie-marketing phenomenon

Barbenheimer is the movie-marketing phenomenon that blew up the box office. But its origins are surprising and it left some unexpected winners and losers in its wake. Who better to give us the inside track on all this than Karen Stacey, CEO of DCM (Digital Cinema Media) and Media Leader of the Year at the 2022 Media Week and 2023 Media Leaders Awards.

Hosted on Acast. See acast.com/privacy for more information.

2 years ago

32 minutes 36 seconds