With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

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Getting to the Point

bigsmall.works

31 episodes

3 months ago

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

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All content for Getting to the Point is the property of bigsmall.works and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

Getting to the Point

43 minutes 53 seconds

1 year ago

With Jo Vaughton on steering a Cruise Line through the storm of a global pandemic.

On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the centre of the storm as Director of Marketing & PR. We caught up with Jo to hear how the cruise industry steered its way through the crisis, as well as delving into audience insight and hearing some of the marketing strategies that drive this fascinating sector.

Hosted on Acast. See acast.com/privacy for more information.