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Getting to the Point
bigsmall.works
31 episodes
3 months ago
The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Management
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All content for Getting to the Point is the property of bigsmall.works and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management
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With Karen Stacey on the Barbenheimer movie-marketing phenomenon
Getting to the Point
32 minutes 36 seconds
2 years ago
With Karen Stacey on the Barbenheimer movie-marketing phenomenon
Barbenheimer is the movie-marketing phenomenon that blew up the box office. But its origins are surprising and it left some unexpected winners and losers in its wake. Who better to give us the inside track on all this than Karen Stacey, CEO of DCM (Digital Cinema Media) and Media Leader of the Year at the 2022 Media Week and 2023 Media Leaders Awards.

Hosted on Acast. See acast.com/privacy for more information.

Getting to the Point
The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.