With Jane Cunningham & Philippa Roberts on Marketing to Women and avoiding Brandsplaining

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Getting to the Point

bigsmall.works

31 episodes

3 months ago

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

All content for Getting to the Point is the property of bigsmall.works and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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With Jane Cunningham & Philippa Roberts on Marketing to Women and avoiding Brandsplaining

Getting to the Point

36 minutes 38 seconds

8 months ago

With Jane Cunningham & Philippa Roberts on Marketing to Women and avoiding Brandsplaining

In this episode, we dive into the world of female audiences—their buying behaviors and how marketing often gets it wrong when targeting women. Guiding us are Jane Cunningham and Philippa Roberts, authors of Brandsplaining: Why Marketing is Still Sexist and How to Fix It. With 20 years of expertise, they share key insights and practical advice on how CMOs can avoid 'brandsplaining' and communicate more effectively with women.

Hosted on Acast. See acast.com/privacy for more information.