The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.
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The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.
With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.
Getting to the Point
43 minutes 3 seconds
1 year ago
With Peter Hutton, former Sports Business Person of the Year, on the rapidly changing world of sports media, marketing and broadcasting.
The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports forever. To understand what's going on, we spoke with Peter Hutton, former Sports Business Person of the Year. Peter has enjoyed a stellar sports media career, from starting out as a Sky Sports presenter at the dawn of the Premier League to being a Board Member of the Saudi Pro League today (via creating India's first national football league from scratch, directing the biggest Bollywood movie awards show and becoming CEO of Eurosport.) This is a good episode for any sports-fan marketers, with particular relevance for those in sports media, marketing or broadcasting.
The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.
