With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/0f/51/c5/0f51c5ff-37fc-75ee-895d-215da4c284ff/mza_9514311854211208743.jpg/600x600bb.jpg

Getting to the Point

bigsmall.works

31 episodes

3 months ago

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

Hosted on Acast. See acast.com/privacy for more information.

All content for Getting to the Point is the property of bigsmall.works and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

https://assets.pippa.io/shows/636bcf307b93cb0011b1714b/show-cover.jpg

With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500

Getting to the Point

29 minutes 39 seconds

6 months ago

With ITV's Jason Spencer and Callum Taylor on how to advertise on television for £500

We’re talking television advertising in this episode, joined by ITV’s Jason Spencer and Callum Taylor. In particular, we dive into all the ways they’re making TV advertising much more accessible - and significantly more affordable - than many CMOs might assume. Jason and Callum break down the innovations that are reshaping how brands of all sizes can approach television - from targeting capabilities and regional flexibility to 'pause ads' on ITVX and help for brands making their TV debuts. Whether you’re a startup wondering what TV can do for you or a seasoned CMO with decades of making commercials, this episode will challenge your assumptions and open your eyes to the new possibilities in TV advertising.

Hosted on Acast. See acast.com/privacy for more information.