With Tristan Pineiro on reinventing Grindr - from hookup app to global community

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Getting to the Point

bigsmall.works

31 episodes

3 months ago

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

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All content for Getting to the Point is the property of bigsmall.works and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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With Tristan Pineiro on reinventing Grindr - from hookup app to global community

Getting to the Point

25 minutes 24 seconds

4 months ago

With Tristan Pineiro on reinventing Grindr - from hookup app to global community

In this episode we're joined by Tristan Pineiro, marketing lead at Grindr, to hear how Grindr is evolving from its origins as a hookup app to become a powerful cultural platform. With the share price soaring an impressive 400% in just 24 months, Tristan breaks down the strategies driving this growth - from authentic community engagement to innovative campaigns that resonate far beyond the app. Plenty of insights here for marketers in all categories, plus we find out what's inside the big yellow Grindr bus and hear about Tristan’s surprisingly expensive collecting habit.

Hosted on Acast. See acast.com/privacy for more information.