With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

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Getting to the Point

bigsmall.works

31 episodes

3 months ago

The podcast where marketing leaders get straight to the insights you need. Each episode explores an essential topic for today’s CMO - getting to the heart of what matters and what you need to stay ahead.

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All content for Getting to the Point is the property of bigsmall.works and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

Getting to the Point

47 minutes 34 seconds

1 year ago

With Hugo Barbera, on how AI is transforming the creative process - and whether there's a future for human creatives

Hugo Barbera is an award-winning art-director and AI creative specialist. His AI work ranges from the cover of Vogue magazine to exhibitions in Milan and New York. Hugo's talk in Cannes was one of the most interesting things we saw out there, so we were delighted to get him onto the pod to discuss his ideas in more depth. In this wide ranging conversation, we talk about the latest developments in AI creativity, how to prompt an AI image generator for the best results, how brands are using AI to creative more effective campaigns and what the future holds for human creatives.

Hosted on Acast. See acast.com/privacy for more information.