AI keeps getting sold as the silver bullet.
But when it comes to real go-to-market workflows? Most teams are still stuck in fantasy mode.
On the next episode of the Edge of Growth, Hannah is joined by Tyler Phillips, Director of Product at Apollo.io, one of the fastest-growing outbound platforms in the world.
Tyler’s background is grounded in both founder struggle and product excellence.He previously built an AI startup that failed after joining YC, led PLG product development at LinkedIn Sales Navigator and Zendesk, and now heads up Apollo’s entire AI product division.
In this conversation, you’ll learn:
✅ Why most companies misuse AI and how to reset expectations
✅ What agentic AI actually is (and isn’t) in a GTM context
✅ How Apollo is helping reps go from “filters and sequences” to full workflows
✅ What teams need to do before blaming the tool
✅ Why the best AI is more like an intern than a genius
Whether you're experimenting with AI assistants, building go-to-market automations, or just trying to get better results from your sales tools, this episode will reset how you think about adoption, execution, and what it really takes to get value from AI.
Don’t forget to:
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AI is changing the way strategy is created, but not always for the better. In this episode, Marina Lukyanova joins Hannah to explore the dangers of short-term thinking, the illusion of perfect AI-generated plans, and how to fix cross-functional misalignment before it tanks your growth.
Don’t forget to:
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In this episode, Michael Falato (Founder of Full Throttle Falato Leads) breaks down how automation, intent signals, and smarter referral systems are changing outbound for good.
We talk SDR system failures, where most GTM teams get stuck, and how to scale relationship-driven growth in a world of AI, noise, and short attention spans.
Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn → https://bit.ly/3QpI2GnFollow Michael → https://www.linkedin.com/in/mfalato/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
Buyers don’t trust salespeople.In this episode of Edge of Growth, Hannah and Michael Hanson dig into the psychology behind buyer resistance and how to flip it.
They explore how lazy selling habits, poor research, and rigid processes create tension instead of trust. You’ll walk away with fresh ideas for coaching reps, creating personal connection, and making your GTM motion more human.
Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Michael → https://www.linkedin.com/in/michael-hanson-/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
Tom Slocum is your future homie-in-law and cold calling whispererIn this episode of Edge of Growth, we dig into: → Why SDRs aren’t broken (they’re misused) → How to fix your outbound motion → The mistakes killing top-of-funnel → Why AI won’t save your sales team → And how Tom built $2.8M in pipeline from scratchDon’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Tom → https://www.linkedin.com/in/tomslocum/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
Most people wait until it's too late to leave their jobIn this episode, The Salary Bump founder Keri-Lynne Shaw shows you how to proactively exit a role, negotiate your worth, and take back control of your career, without burning bridgesWe cover: → How to ask for a severance before you’re let go → The biggest interview mistakes senior leaders make → What most people get wrong about negotiation → Why you should always be taking recruiter calls → The truth about corporate layoffs and quiet exitsWhether you're a VP or just feeling stuck in your role, this episode could change the way you think about your career foreverDon’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Keri-Lynne → https://www.linkedin.com/in/keri-lynne-shaw/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
Brynne Tillman has helped 1,000s of professionals start trust-based sales conversations without being salesy.
In this episode, she and Hannah unpack:
Why most “value” isn’t valuable at all
The 3 steps to earning conversations in 2025
A framework to prompt AI like a ghostwriter
How to re-engage your ignored LinkedIn network
Why warm intros still outperform cold outreach
Practical. Actionable. Human-first. Listen now.Follow me on LinkedIn: https://bit.ly/3QpI2GnFollow Brynne → Brynne Tillman | LinkedIn
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Richard Smith, Head of Growth at MySalesCoach and co-author of Problem Prospecting?!, joins Hannah Ajikawo to explore the real reasons sales teams underperform and what great coaching actually looks like.
In this episode, they unpack:
→ The gap between what sales leaders think coaching is vs. what reps actually need
→ Why deal reviews and “how’s the pipeline?” aren’t real coaching
→ How mindset and belief systems drive (or block) performance
→ The emotional side of sales coaching leaders don’t talk about
→ Where AI fits and where it falls short in human development
If you’ve ever hired smart reps, gave them the right tools, and still saw inconsistent results, this is the episode for you.Follow me on LinkedIn: https://bit.ly/3QpI2GnFollow Richard → https://www.linkedin.com/in/richard-smith-mysalescoach/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
Is your brand blocking your growth? Most leaders think “brand” means visuals, slogans, or social posts, but it runs deeper.
Marcus McDowell is an innovation consultant helping global companies launch in new markets. In this episode, he breaks down:
How to build a brand that actually converts
Why culture, curiosity, and communication matter more than your logo
How to fix your brand perception without alienating your audience
Feminine networking styles that drive real pipeline
Whether you're scaling or just starting, this is the brand-first episode you didn’t know you needed.
Don’t forget to:
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Listen on Spotify → https://open.spotify.com/show/3GjYvoi...Follow me on LinkedIn: https://bit.ly/3QpI2GnFollow → https://www.linkedin.com/in/marcusxmcdowell/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00
When companies expand into new regions, they often copy and paste their GTM playbook. But what works in London might flop in Warsaw.
In this episode, Jan Furmankiewicz (Expert Executive Recruiters) breaks down the unspoken barriers to international growth, from cultural friction and localised messaging to hiring mistakes and customer journey blind spots.
You’ll learn why product-market fit isn’t enough, how to build for context, and what actually drives adoption across borders.
If you’re hiring globally, selling regionally, or scaling into EMEA, this one’s for you
Subscribe for more real GTM conversations.
🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b-
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Follow Jan → (1) Jan Furmankiewicz | LinkedIn
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In this episode, James Buckley host of the Sell Better Daily Sales Show joins Edge of Growth to unpack what’s actually working across 300+ conversations with GTM pros.
🎯 You’ll learn:
How AI is being used to buy time — not fake output
Why “slick” always beats “spammy” in modern outbound
What messaging gets replies (and what gets ignored)
How to turn customers into advocates who sell for you
If you’re responsible for revenue, pipeline, or enablement, this one’s unmissable.
Subscribe for more real GTM conversations.
🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b-
Follow me on LinkedIn: https://bit.ly/3QpI2Gn-
Follow James → James Buckley | LinkedIn
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In this episode of Edge of Growth, Amy, CEO of Avenue Talent Partners breaks down how most early-stage exec hires go wrong (and how to avoid it).
📌 The rise of AI-fueled BS in interviews
📌 The difference between real frameworks and recycled playbooks
📌 How to hire the person, not the persona
She’s helped dozens of CEOs get it right. Tune in and learn how to stop hiring people who look good on paper but break your team in practice.
🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b-
Follow me on LinkedIn: https://bit.ly/3QpI2Gn-
Follow Amy → Amy Volas | LinkedIn
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“Everyone’s a VP. But who’s really in the trenches?”
Ryan L. Ball (VP Sales at Funnel, ex-HubSpot) joins Edge of Growth to talk about hiring mistakes, the truth about AI in sales, and what GTM leaders should be doing before their pipeline stalls.
Subscribe for more real GTM conversations.
🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b-
Follow me on LinkedIn: https://bit.ly/3QpI2Gn-
Follow Ryan → Ryan L. Ball | LinkedIn
Subscribe to my weekly newsletter: https://bit.ly/3ynfqZa- Get your FREE Sales Growth Tools here: https://bit.ly/3ZZCU00
What are sales hiring managers actually looking for right now? And what’s changed in how GTM teams build high-performing pipelines?
In this episode, Paty Araiza joins us to talk recruiting, onboarding, enablement, and everything that fuels sustainable top-of-funnel growth.
Subscribe for more real GTM conversations.
🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b-
Follow me on LinkedIn: https://bit.ly/3QpI2Gn-
Follow Paty → Paty Araiza 😊 | LinkedIn
Subscribe to my weekly newsletter: https://bit.ly/3ynfqZa- Get your FREE Sales Growth Tools here: https://bit.ly/3ZZCU00
Andy Culligan on why marketing still isn’t taken seriously.
In this episode of Edge of Growth, Andy drops hard truths about attribution, planning, and why marketers need to step up and speak the language of revenue.
💬 Topics:
What GTM alignment really means
The MQL myth
How to build trust with sales
This one’s for every marketer who’s ever had to defend their budget
Subscribe for more real GTM conversations. 🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b- Follow me on LinkedIn: https://bit.ly/3QpI2Gn- Follow Andy → https://www.linkedin.com/in/andy-culligan/- Subscribe to my weekly newsletter: https://bit.ly/3ynfqZa- Get your FREE Sales Growth Tools here: https://bit.ly/3ZZCU00
Stacie Sussman (CRO at RevUp Advisory) joins us to talk about the real blockers to sustainable B2B growth. She shares why most sales playbooks are outdated, how teams can misalign in the “messy middle,” and what foundational work is truly non-negotiable.
We get into:
The $10M–$40M ARR growth ceiling
Why CS handoffs keep breaking
What to do when your ops aren’t scaling
🎧 Hit Follow and never miss real actionable GTM updates
- Subscribe to my weekly newsletter: https://bit.ly/3ynfqZa
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https://bit.ly/3ZZCU00
- Follow me on LinkedIn: https://bit.ly/3QpI2Gn
-Follow Stacie on Linkedin: Stacie Sussman | LinkedIn
In this episode, Ejieme Eromosele (VP Customer Growth @ Quiq) explains:
→ Why many SaaS teams can’t clearly define their value
→ How to avoid chasing bad revenue
→ What leadership buy-in really means
→ How to use AI to drive retention, expansion, and advocacy
🎧 Hit Follow and never miss real actionable GTM updates
- Subscribe to my weekly newsletter: https://bit.ly/3ynfqZa
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https://bit.ly/3ZZCU00
- Follow me on LinkedIn: https://bit.ly/3QpI2Gn
-Follow Ejieme on Linkedin: (1) Ejieme Eromosele | LinkedIn
Our biggest risk this year isn’t tactics or AI. It’s lack of buy-in.
In this episode, Adam Jay (7x VP of Sales, CRO & creator of the GTM Gap™) breaks down: ✅ Why the GTM Gap™ happens and how to fix it ✅ How leaders sabotage growth with poor alignment ✅ Why AI tools will only make these issues bigger in 2025 ✅ Practical steps to bridge the gap before it breaks your revenue engine
🎧 Subscribe and listen now on Spotify or wherever you get your podcasts.
Most revenue teams don’t know how to buy software, especially AI-powered sales tools
In this episode, Semir Jahic, CEO of Salesmotion, breaks down how GTM teams can make smarter, more strategic buying decisions
We get into:
✅ Why AI tools are easy to buy and hard to roll out
✅ What smart buyers do before the demo
✅ How to align internal stakeholders and avoid internal sabotage
✅ The sandbox > scale model for efficient tool adoption
🎧 Subscribe now on Spotify or your favourite podcast app
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights:https://alignment.revenuefunnel.co.uk/revops/p/main-landing-page-c?expid=91acb7e4-0c79-42cf-b51a-be6737fc7785&SASID=dVkEgphdPuJnmqQ5E4QXTMrdBVZvU3J6SS2piTUq
Crush your next prospect meeting with 2 secrets & 6 unstoppable steps. Grab the free cheat sheet and subscribe to The Symbiotic Sale:https://revenue-funnel-2.kit.com/researchebook
Is your sales forecast based on facts or just rep optimism?
In this episode of Edge of Growth, we sit down with John Zurowski, founder of JZ Sales Consulting, to get real about forecasting
You’ll learn: ✅ Why traditional forecasting models don’t work ✅ How to lead reps without relying on pressure ✅ What tools (and conversations) you actually need to build predictability
For sales leaders, RevOps pros, and founders, this is required listening
Subscribe to make sure you never miss an episode
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights:https://alignment.revenuefunnel.co.uk/revops/p/main-landing-page-c?expid=91acb7e4-0c79-42cf-b51a-be6737fc7785&SASID=dVkEgphdPuJnmqQ5E4QXTMrdBVZvU3J6SS2piTUq
Crush your next prospect meeting with 2 secrets & 6 unstoppable steps. Grab the free cheat sheet and subscribe to The Symbiotic Sale:https://revenue-funnel-2.kit.com/researchebook