What Most Startups Get Totally Wrong About Going Global with Jan Furmankiewicz

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Edge of Growth

Hannah Ajikawo

70 episodes

4 days ago

Real, unfiltered conversations with the people shaping the future of Go-To-Market. We dive into the strategies, challenges, and wins that GTM leaders are navigating right now. No fluff, no recycled playbooks—just actionable insights from the frontlines of B2B growth. Whether it's scaling revenue, refining your ICP, leveraging AI in sales, or optimizing the customer journey, Edge of Growth equips you with the tools and perspectives to drive real results

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What Most Startups Get Totally Wrong About Going Global with Jan Furmankiewicz

Edge of Growth

32 minutes 51 seconds

4 months ago

What Most Startups Get Totally Wrong About Going Global with Jan Furmankiewicz

When companies expand into new regions, they often copy and paste their GTM playbook. But what works in London might flop in Warsaw.

In this episode, Jan Furmankiewicz (Expert Executive Recruiters) breaks down the unspoken barriers to international growth, from cultural friction and localised messaging to hiring mistakes and customer journey blind spots.

You’ll learn why product-market fit isn’t enough, how to build for context, and what actually drives adoption across borders.

If you’re hiring globally, selling regionally, or scaling into EMEA, this one’s for you

Subscribe for more real GTM conversations.

🎧 Listen on Spotify → https://open.spotify.com/show/3GjYvoihS24t2apiG2f19r?si=110460423fe4441b-

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