Why Buyers Hate Salespeople (And How To Fix It)

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Edge of Growth

Hannah Ajikawo

70 episodes

4 days ago

Real, unfiltered conversations with the people shaping the future of Go-To-Market. We dive into the strategies, challenges, and wins that GTM leaders are navigating right now. No fluff, no recycled playbooks—just actionable insights from the frontlines of B2B growth. Whether it's scaling revenue, refining your ICP, leveraging AI in sales, or optimizing the customer journey, Edge of Growth equips you with the tools and perspectives to drive real results

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Why Buyers Hate Salespeople (And How To Fix It)

Edge of Growth

43 minutes 37 seconds

1 month ago

Why Buyers Hate Salespeople (And How To Fix It)

Buyers don’t trust salespeople.In this episode of Edge of Growth, Hannah and Michael Hanson dig into the psychology behind buyer resistance and how to flip it.

They explore how lazy selling habits, poor research, and rigid processes create tension instead of trust. You’ll walk away with fresh ideas for coaching reps, creating personal connection, and making your GTM motion more human.

Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Michael → https://www.linkedin.com/in/michael-hanson-/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00