Buying GTM Tech Smarter with Semir Jahic

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Edge of Growth

Hannah Ajikawo

70 episodes

4 days ago

Real, unfiltered conversations with the people shaping the future of Go-To-Market. We dive into the strategies, challenges, and wins that GTM leaders are navigating right now. No fluff, no recycled playbooks—just actionable insights from the frontlines of B2B growth. Whether it's scaling revenue, refining your ICP, leveraging AI in sales, or optimizing the customer journey, Edge of Growth equips you with the tools and perspectives to drive real results

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Buying GTM Tech Smarter with Semir Jahic

Edge of Growth

41 minutes 39 seconds

6 months ago

Buying GTM Tech Smarter with Semir Jahic

Most revenue teams don’t know how to buy software, especially AI-powered sales tools

In this episode, Semir Jahic, CEO of Salesmotion, breaks down how GTM teams can make smarter, more strategic buying decisions

We get into:

✅ Why AI tools are easy to buy and hard to roll out

✅ What smart buyers do before the demo

✅ How to align internal stakeholders and avoid internal sabotage

✅ The sandbox > scale model for efficient tool adoption

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