In this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.
She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.
Here’s what we’re diving into:
How Shannon pivoted from luxury brand marketing to full-time business coaching
The Know → Like → Trust method for turning cold leads into paying clients
The difference between consulting and coaching — and why she prefers hands-on execution
Shannon’s Stoplight Theory for reading sales signals (green, yellow, red)
The most underrated channels for small businesses right now: TikTok, LinkedIn & YouTube
Connect with Shannon Grayce:
Website: https://globalpathcoaching.org
Instagram: @shannongrayce
Business Instagram: @globalpathcoaching
Email: grayce.shannon@gmail.com
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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we sit down with Dave Delaney, founder and CEO of Futureforth, to talk all things communication: from managing internal culture to growing your business through content. Dave is also the host of the ADHD Wise Squirrels podcast and author of New Business Networking, a guide to building better relationships both online and offline.
With two decades of experience in leadership development, digital strategy, and content marketing, Dave shares his human-first approach to improving both internal and external communication, especially for small businesses trying to retain talent and stand out online.
Here’s what we’re diving into:
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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we sit down with Lizzie Curtis, celebrity stylist, mom of three, and the creative force behind Society Nautique, a handmade jewelry brand known for its timeless pieces and personal storytelling.
Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into two flourishing careers: styling for major campaigns and building her jewelry business from the ground up. Her journey is a masterclass in staying true to your creative instincts—while still being savvy about marketing, audience-building, and storytelling online.
Whether she’s in “maker mode” or “manager mode,” Lizzie shares how she uses organic and paid social to connect authentically with her audience—and how content doesn’t need to be polished to convert.
Here’s what we’re diving into:
Connect with Lizzie Curtis:
Website: https://www.lizziecurtis.com
Jewelry Brand: https://www.societynautique.com
Instagram: @lizziecurtis
Jewelry Instagram: @societynautique
YouTube: @societynautique
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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Pearlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing. With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed.
Here’s what we’re diving into:
Connect with Len & Bob
Website: https://uptoelevenmarketing.com/
LinkedIn: Up to 11 Marketing
Bob Harms: https://www.linkedin.com/in/robert-harms-uptoelevenmarketing/
Len Silverman: https://www.linkedin.com/in/up-to-eleven-len/
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In this heartfelt episode of Dose of Social, Lindsay and Kayla sit down with Karri Morgan, Executive Director of the Scott Hamilton CARES Foundation, to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media.
Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation focused on immunotherapy and patient-centered cancer research. From managing over 30 events a year to building high-impact content strategies, she opens up about the balance between education, fundraising, and community engagement online.
Whether you run a nonprofit or just want to lead with heart on social, this episode is filled with practical takeaways and meaningful moments—including viral posts, behind-the-scenes strategies, and why one emotional radio story unexpectedly moved donors in 30+ states.
Here’s what we’re diving into:
Connect with the Scott Hamilton CARES Foundation:
Website: https://scottcares.org
Instagram: @teamscottcares
Facebook: Team Scott Cares
LinkedIn: Scott Hamilton CARES Foundation
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💬 Want to be a guest or ask us a question? Reach out, we’d love to hear from you!
In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.
Here’s what we’re diving into:
Connect with Jess Kaplan:
Instagram: @itsjesskap
LinkedIn: Jessica Kaplan
Orange 142: Find them on Instagram, LinkedIn, and Facebook
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In this episode of Dose of Social, we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively.
Whether you’re managing one brand or a full roster of clients, this episode gives you the practical, behind-the-scenes perspective to decide if scheduling tools are worth your budget - or if Google Sheets and native tools have you covered.
Here’s what we’re diving into:
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In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.
We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.
Here’s what we’re diving into:
The history of YouTube and why it’s still so relevant after 20 years
How we use YouTube Shorts to repurpose content and expand reach
What makes YouTube different from other platforms (hello, search power!)
How to upload Shorts with the right music, keywords, and cover photos
Why YouTube has a totally different audience you might be missing
Our go-to tips for optimizing your channel and video descriptions
How we’re using Shorts inside Performance Max campaigns for clients
Why it’s okay to start with just one video (just start!)
If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.
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💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!
In this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).
What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch comedy online while balancing acting, screenwriting, and real life. Whether you’re a content creator, Southern girl at heart, or just love to laugh, this episode is a masterclass in authenticity, creative joy, and niche audience connection.
Here’s what we’re diving into:
Southern Women Channel
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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we catch up with Kylie Wade, founder and co-CEO of Organizing for Life, to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helped her scale, systematize, and differentiate her brand.
Here’s what we’re diving into:
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The conversation covers everything from social media strategy and content pillars to pricing, positioning, and how she manages the vulnerability of working in people’s homes. If you’re growing a service business and trying to stand out on social, this episode is full of tactical insights and honest perspective.
💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence.
From the difference between bookkeepers and accountants to tools for streamlining your finances, Stacey breaks down exactly what every entrepreneur should know. Whether you're DIY-ing your books or thinking about hiring help, this episode is packed with insights on building a financially sound business that can actually grow.
Here’s what we’re diving into:
Connect with Stacey Hunt:
Website: https://lockstep-consulting.com/
Email: stacey@lockstep-consulting.com
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In this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy, a fast-growing affiliate marketing and influencer platform making waves for both brands and creators.
Emily explains why ShopMy is a game-changer in the world of influencer marketing, how it compares to older affiliate tools, and what every business owner needs to know before joining. If you’re a small business or content creator looking to monetize your product recommendations or partner more effectively with influencers, this episode is packed with practical tips.
Here’s what we’re diving into:
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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we sit down with web designer and WordPress expert Henderson Lafond, founder of Madison Reid Creative, to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice.
Whether you're building your first site or refreshing an existing one, this conversation covers what really matters—user experience, SEO, security, and telling your brand story with clarity.
What You’ll Learn in This Episode:
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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes.
From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.
What You’ll Learn in This Episode:
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In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell.
With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand.
If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into:
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In this episode of Dose of Social, Lindsay and Kayla sit down with Tracy Davison, founder of 3:17 Mastermind, to explore how business owners can break through entrepreneurial isolation, leverage LinkedIn to grow authentically, and build real momentum in both revenue and relationships.
With a background as a high school principal and district superintendent, Tracy brings a unique leadership perspective to business strategy and peer-to-peer growth. She also gives Lindsay an on-the-spot LinkedIn audit you don’t want to miss!
Connect with Tracy:
LinkedIn: Tracy Davison
Website: 317Mastermind.com
Here’s what we’re diving into:
More from Dose of Social:
If you're unsure who your audience is, check out our episode:
👉 Hitting the Mark: How to Define Your Target Audience
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In this episode of Dose of Social, we sit down with longtime friend and PR expert AJ Feuerman to dig into the nuances of public relations and social media strategy for restaurants.
With experience ranging from TV networks to bagel shops, AJ brings a wealth of insight on how hospitality brands can stand out—without breaking the bank. She shares her journey from screenwriting to founding her own PR agency, tips for working with influencers, managing online reviews, and why good plating might be your best social media asset.
Here’s what we’re diving into:
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We’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media.
Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses.
Here’s what we’re diving into:
Resources:
Whether you're new to Substack or looking to level up your content strategy, this episode is packed with practical advice to help you expand your reach and grow your digital presence.
Tune in for more Dose of Social this season!
Hey everyone! In this episode of Dose of Social, we are diving into one of our most requested topics: how to use AI to supercharge your social media strategy. From content creation to planning and customer engagement, we’re breaking down the tools and tips you need to work smarter, not harder.
Here’s what we’re diving into:
This episode is all about working more efficiently and creatively with the help of AI. Whether you’re just starting to explore these tools or already deep in the AI world, you’ll walk away with practical ideas to take your social media game to the next level.
Let’s geek out on tech together! 🤖✨
For more Dose of Social, visit our website here
Hey everyone! In this episode of Dose of Social, we chat with Emily Winters, owner of Strings for Hope, a one-of-a-kind for-profit company that empowers survivors of substance use disorder, human trafficking, and addiction by creating beautiful jewelry from used guitar strings.
Emily shares how she went from selling pieces from a cart in downtown Nashville to taking over the company at just 19 years old!
Here’s what we’re diving into:
This episode is full of heart, hustle, and helpful insights for anyone building a brand with purpose. You’ll leave inspired—and maybe ready to rock some recycled guitar string jewelry too! 🎸✨
Connect with Emily on LinkedIn here
Check out Strings for Hope here
For more Dose of Social, visit our website here
