20 Years: The Evolution of YouTube

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Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Lindsay Mauch and Kayla Perlstein

37 episodes

5 days ago

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

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20 Years: The Evolution of YouTube

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

21 minutes 33 seconds

2 months ago

20 Years: The Evolution of YouTube

In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.

We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.

Here’s what we’re diving into:

The history of YouTube and why it’s still so relevant after 20 years
How we use YouTube Shorts to repurpose content and expand reach
What makes YouTube different from other platforms (hello, search power!)
How to upload Shorts with the right music, keywords, and cover photos
Why YouTube has a totally different audience you might be missing
Our go-to tips for optimizing your channel and video descriptions
How we’re using Shorts inside Performance Max campaigns for clients
Why it’s okay to start with just one video (just start!)

If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.

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💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!