In this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.

She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.

Here’s what we’re diving into:

• How Shannon pivoted from luxury brand marketing to full-time business coaching

• The Know → Like → Trust method for turning cold leads into paying clients

• The difference between consulting and coaching — and why she prefers hands-on execution

• Shannon’s Stoplight Theory for reading sales signals (green, yellow, red)

• The most underrated channels for small businesses right now: TikTok, LinkedIn & YouTube

Connect with Shannon Grayce:
Website: https://globalpathcoaching.org
Instagram: @shannongrayce
Business Instagram: @globalpathcoaching
Email: grayce.shannon@gmail.com

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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!