Social Media for Tourism and Travel

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Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Lindsay Mauch and Kayla Perlstein

38 episodes

2 days ago

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

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Marketing

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Social Media for Tourism and Travel

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

26 minutes 43 seconds

2 months ago

Social Media for Tourism and Travel

In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.

Here’s what we’re diving into:

How Jess and her team keep content fresh for a major tourist destination like Pigeon Forge
Why reels and carousels are the top-performing formats for tourism brands
How a creator-led video sparked a 50M-view campaign that directly boosted bookings
Jess’s go-to tools for monthly content shoots—including the Osmo Pocket 3
Best practices for working with influencers, managing UGC, and navigating trends authentically

Connect with Jess Kaplan:

Instagram: @itsjesskap

LinkedIn: Jessica Kaplan

Orange 142: Find them on Instagram, LinkedIn, and Facebook

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