Substack and Strategy: Turning Content into Community with Emily Raiber

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Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Lindsay Mauch and Kayla Perlstein

37 episodes

5 days ago

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

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Substack and Strategy: Turning Content into Community with Emily Raiber

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

28 minutes 58 seconds

5 months ago

Substack and Strategy: Turning Content into Community with Emily Raiber

We’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media.

Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses.

Here’s what we’re diving into:

Emily’s pivot from television to entrepreneurship
Why Substack is perfect for newsletters, creators, and community-building
Tips for getting started on Substack (without the overwhelm!)
How to grow your audience and boost engagement
Using social media to drive traffic and subscribers
Substack’s new video and podcast features—and how to use them
Real-world strategies for content creators and business owners

Resources:

Substack – The platform for independent writers and creators
Emily’s Substack: ER's Recs – Where Emily shares digital strategy insights and examples
Klaviyo – Email platform mentioned for eCommerce automations
Mailchimp – Traditional email service compared in the episode

Whether you're new to Substack or looking to level up your content strategy, this episode is packed with practical advice to help you expand your reach and grow your digital presence.

Tune in for more Dose of Social this season!