In this episode of Dose of Social, we sit down with Lizzie Curtis, celebrity stylist, mom of three, and the creative force behind Society Nautique, a handmade jewelry brand known for its timeless pieces and personal storytelling.

Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into two flourishing careers: styling for major campaigns and building her jewelry business from the ground up. Her journey is a masterclass in staying true to your creative instincts—while still being savvy about marketing, audience-building, and storytelling online.

Whether she’s in “maker mode” or “manager mode,” Lizzie shares how she uses organic and paid social to connect authentically with her audience—and how content doesn’t need to be polished to convert.

Here’s what we’re diving into:

• How Lizzie built Society Nautique from a childhood hobby into a full-fledged brand
• Balancing personal storytelling and product content across two Instagram accounts
• Her early exposure to retail and what working in a boutique taught her about branding
• The power of showing up authentically in paid ads (and why low-fi content performs best)
• Jewelry as an emotional connector—and the stories behind some of her most meaningful pieces

Connect with Lizzie Curtis:

Website: https://www.lizziecurtis.com

Jewelry Brand: https://www.societynautique.com

Instagram: @lizziecurtis

Jewelry Instagram: @societynautique

YouTube: @societynautique

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