Level Up Your LinkedIn: Smart Strategies for 2025

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Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Lindsay Mauch and Kayla Perlstein

37 episodes

6 days ago

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

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Level Up Your LinkedIn: Smart Strategies for 2025

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

23 minutes 40 seconds

4 months ago

Level Up Your LinkedIn: Smart Strategies for 2025

In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes.

From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.

What You’ll Learn in This Episode:

Why LinkedIn is no longer just for job seekers and recruiters
The top-performing content formats for 2025 (carousels, polls, and more)
How to effectively balance personal vs. business content on LinkedIn
The difference between long-form captions and LinkedIn Articles—and why both matter
Tips for growing your network without being spammy
Features you may not be using (but should), like “Notify Employees” and Activity feeds
Etiquette for intros, comments, and connection requests

Connect with Us:

Lindsay Mauch: LinkedIn | LTM Digital
Kayla Perlstein: LinkedIn | Golden Bird Marketing

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Learn more at doseofsocial.com