Purpose-Driven Marketing in a Noisy World with Derek Sabori

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Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Lindsay Mauch and Kayla Perlstein

37 episodes

6 days ago

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

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Marketing

Business

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Purpose-Driven Marketing in a Noisy World with Derek Sabori

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

34 minutes 6 seconds

5 months ago

Purpose-Driven Marketing in a Noisy World with Derek Sabori

In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell.

With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand.

If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into:

How Derek built a career in sustainability before it was mainstream
Why his yoga apparel brand (KOZM) ultimately shut down—and what he learned from it
The origin story of The Underswell and how it’s helping others build meaningful careers
How podcasting can be used as a tool for professional branding and visibility
What Gen Z really thinks about sustainability and brand loyalty
Tactical advice for navigating a mid-career or late-career transition

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