Julia Fowler and the Unexpected Viral Social Media Success of The Southern Women Channel

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Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

Lindsay Mauch and Kayla Perlstein

37 episodes

1 week ago

Welcome to Dose of Social, your go-to podcast for everything social media! Whether you're a solopreneur, small business owner, aspiring content creator, or simply looking to level up your online presence. Kayla and Lindsay are here to dish out expert tips and strategies to help you thrive in the digital world. Tune in as we explore the latest trends, decode algorithms, and share the secrets to growing an engaged audience. Each episode serves up actionable advice and inspiring interviews with top social media pros, all designed to help you craft your own recipe for social media success.

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Julia Fowler and the Unexpected Viral Social Media Success of The Southern Women Channel

Dose of Social: Actionable Social Media Tips for Small Businesses and Brands

47 minutes 1 second

3 months ago

Julia Fowler and the Unexpected Viral Social Media Success of The Southern Women Channel

In this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).

What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch comedy online while balancing acting, screenwriting, and real life. Whether you’re a content creator, Southern girl at heart, or just love to laugh, this episode is a masterclass in authenticity, creative joy, and niche audience connection.

Here’s what we’re diving into:

How Julia’s Southern roots and Broadway hustle shaped her creative journey
The accidental origins and viral rise of the Southern Women Channel
Her production workflow—from scripting 75 one-liners to editing with comedic rhythm
Why staying true to culture and tone matters in niche content
The fine line between celebrating vs. stereotyping Southern identity
Community, burnout, and why she still treats her YouTube as a “creative playground”
Julia’s best advice for balancing humor with respect in culturally specific content

Southern Women Channel

Website: https://southernwomenchannel.com
YouTube: Southern Women Channel
Instagram: @southernwomenchannel
Facebook: Southern Women Channel
TikTok: @southernwomenchannel

Connect with Julia Fowler:

Julia's Instagram: @jredfowler
Julia's Facebook: @Julia Fowler
Books: Talk Southern to Me & Embrace Your Southern on Amazon

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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!