Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.
On this episode, you'll hear Katelyn and Eli discuss:
Eli Weiss is the Director of Customer Experience at OLIPOP.
Twitter: https://twitter.com/eliweisss
LinkedIn: https://www.linkedin.com/in/eliweisss
OLIPOP: https://drinkolipop.com/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get you free Customer Ranking Calculator: https://customercamp.co/calculator
It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.
On this episode of Customer Show, Louis and Katelyn discuss:
Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast.
Twitter: https://twitter.com/LouisSlices
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.
On this episode, Katelyn and Rebecca discuss:
Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.
LinkedIn: https://www.linkedin.com/in/rebeccasadwick/
Twitter: https://twitter.com/rebeccasadwick
Strategica Partners: https://strategica.partners/
More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.
On this episode of Customer Show, Katelyn and Georgiana discuss:
Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.
LinkedIn: https://www.linkedin.com/in/georgianalaudi
Twitter: https://twitter.com/ggiiaa
Forget The Funnel: https://www.forgetthefunnel.com/
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Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.
In this episode, Asia and Katelyn cover:
Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist.
Demand Maven: http://demandmaven.io/
Twitter: https://twitter.com/AsiaOrangio
LinkedIn: https://www.linkedin.com/in/asiamatos
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator
Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.
On this episode of Customer Show, Claire and Katelyn discuss:
Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert.
LinkedIn: https://www.linkedin.com/in/clairesuellentrop
Twitter: https://twitter.com/clairesuellen
Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator
There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.
In this episode, Kristen and Katelyn discuss:
Kristen LaFrance is the host of Resilient Retail from Spotify.
Twitter: https://twitter.com/kdlafrance
Resilient Retail: https://resilient.shopify.com/season-one
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox. When done right, it can help increase conversion rates without you needing to say a word. Talia Wolf joins Katelyn Bourgoin on Customer Show to share:
Talia Wolf is a conversion rate optimization specialist and the founder of GetUplift.
Website: https://getuplift.co/
Twitter: https://twitter.com/taliagw
LinkedIn: https://www.linkedin.com/in/taliagw/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.
In this episode, Katelyn and Rand discuss:
Rand Fishkin is the founder of SparkToro and the author of Lost and Founder.
Twitter: https://twitter.com/randfish
SparkToro: https://sparktoro.com/
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Connect with Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://customercamp.co/calculator
It's common advice to listen to your customers. But how do we at Customer Camp actually do that? In this episode, we go behind the scenes to share how we successfully launched our first product. Head of Audience Growth Stewart Hillhouse joins Founder Katelyn Bourgoin to share:
Stewart Hillhouse is Head of Audience Growth at Customer Camp.
Twitter: https://twitter.com/stew_hillhouse
LinkedIn: https://www.linkedin.com/in/stewarthillhouse/
Katelyn Bourgoin is the Founder and Lead Trainer at Customer Camp.
Twitter: https://twitter.com/KateBour
LinkedIn: https://www.linkedin.com/in/kallenro/
Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin to share:
Dan Martell has founded 6 businesses and invested in over 40, including Buffer, Hootsuite, Udemy, and GetAround. He teaches founders how to scale their businesses through his SaaS Academy.
Learn More About Dan: https://www.danmartell.com/
LinkedIn: https://www.linkedin.com/in/dmartell/
Twitter: https://twitter.com/danmartell
Fundraise Like A Pro Free Course: https://www.danmartell.com/fundraisinglikeapro
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Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator
Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoing to explain:
Joel Klettke is the founder of Case Study Buddy, a done-for-you service for high converting case studies and testimonials.
Twitter: https://twitter.com/JoelKlettke
Case Study Buddy: https://casestudybuddy.com/
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Follow Katelyn Bourgoin on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator
With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain:
Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available.
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Twitter: https://twitter.com/bmoesta
LinkedIn: https://www.linkedin.com/in/bobmoesta/
Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
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Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:
Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn.
Join Katelyn Bourgoin as she explores what makes people tick, click, and buy.
Each week, she sits down with top entrepreneurs and marketers to hear how they get more sales while strengthening their relationship with their customers.
Customer Show is presented by Customer Camp. Customer Camp is a training and research firm that helps growth-ready product teams to get inside their customer’s heads so they can market smarter.