With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain: 

• Why Customers Lie To Themselves and To You
• The Difference In Language Between Active And Passive Shopping
• The Four Forces That Influence All Buying Decisions
• What Really Matters To Your Customers
• And So Much More

Bob Moesta is the President and CEO of The Re-Wired Group and co-architect of the Jobs To Be Done Framework. His new book Demand-Side Sales 101 is now available. 

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Twitter: https://twitter.com/bmoesta

LinkedIn: https://www.linkedin.com/in/bobmoesta/

Book: https://www.amazon.ca/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q

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