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Customer Show
Customer Show
18 episodes
3 days ago
This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
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Marketing
Business
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All content for Customer Show is the property of Customer Show and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
Show more...
Marketing
Business
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The Rise of Customer-Led Growth with Georgiana Laudi
Customer Show
48 minutes 5 seconds
4 years ago
The Rise of Customer-Led Growth with Georgiana Laudi

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer. 

On this episode of Customer Show, Katelyn and Georgiana discuss:

  • The Difference Between Customer-Led Growth and Product-Lead Growth
  • How She Used This Method To Grow Unbounce 900% In Only A Few Years
  • How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget

Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.

LinkedIn: https://www.linkedin.com/in/georgianalaudi

Twitter: https://twitter.com/ggiiaa

Forget The Funnel: https://www.forgetthefunnel.com/

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Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://customercamp.co/calculator

Customer Show
This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.