How To Write Emails That Customers Love Opening with Val Geisler

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Customer Show

18 episodes

3 days ago

This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

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Marketing

Business

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How To Write Emails That Customers Love Opening with Val Geisler

Customer Show

44 minutes 46 seconds

4 years ago

How To Write Emails That Customers Love Opening with Val Geisler

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain:

How to pull customers towards your brand
How to write emails that your customers are going to love opening
The difference between Features and Benefits (and which is more important to your customer)
And so much more

Val Geisler is the Co-Founder and Chief Email Optimizer at Fix My Churn.

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