This is Customer Show—the podcast that explores what makes people tick, click, and buy.
Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
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This is Customer Show—the podcast that explores what makes people tick, click, and buy.
Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz
Customer Show
37 minutes 35 seconds
4 years ago
How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz
When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share:
How To Find Out What Customers Really Care About
Why Big Companies Need To Focus Small To Think Big
What It Takes To Have An Innovation Mindset
And So Much More
Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics.
Twitter: https://twitter.com/byosko
LinkedIn: https://www.linkedin.com/in/byosko/
Highline Beta: https://highlinebeta.com/
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Customer Show
This is Customer Show—the podcast that explores what makes people tick, click, and buy.
Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
